On December 22, "Shanghai Zhenru Unipark MAX" opened as scheduled. In order to ensure that the ideal opening rate is achieved on the first day of opening, merchants need to have complete licenses and certificates. It is not easy to complete this "hard target" before the opening of the mall. The large number of applications for registration and licensing business tests the temperature and speed of the registration and licensing service window of the District Market Supervision Bureau.
Door-to-door giveaway service policy package
Address登记便利化
Reduce the burden and increase the energy of shopping malls and merchants
As early as August this year, the registration and licensing service window of the District Market Supervision Bureau took the initiative to connect with the Unipark MAX operation team and came to the field to conduct research. At the symposium, the project leader of the operation team put out a stack of materials for completion acceptance, "Our mall plans to open at the end of December, and now the mall has just been completed, and the internal housing division is almost the same.
In response to the questions raised by the Unipark MAX operation team about the residence materials, the registration and licensing service window of the District Market Supervision Bureau gave the answer to the convenience of residence registration.
This year, the Putuo District Market Supervision Bureau actively promoted the reform and construction of "one thing for domicile facilitation services", and launched it in the "One Network Office" to explore and implement a new model of domicile registration. In view of the blockage of "complicated and difficult to simplify" of domicile materials reported by business entities, a digital domicile registration database in the district was established to reengineer the domicile registration process. Through informatization, the required domicile registration-related materials are simplified, and the basic domicile certification materials are exempted from submission and errands, and the management and operation of large shopping malls and commercial buildings and registered business entities are accurately empowered.
The domicile registration documents used by Unipark MAX are more complex and complete documents. At the peak of the opening period, the staff of the shopping mall had a heavy burden of paper materials for preparing the residence, and the work was complicated, and the merchants had a long cycle of running back and forth for licenses. The District Market Supervision Bureau counseled the operation team to sort out the domicile registration materials and carry out the electronic collection of the domicile materials, which greatly simplified the domicile materials required for business handling.
Reducing the burden on these business entities is also the original intention of the District Market Supervision Bureau to develop "residence facilitation services" and innovate the government service process. With the help of the "One Network" platform, "one thing" is innovated to realize the collection and sharing of residence data, which can not only meet business needs, but also optimize the business experience of business entities at all levels.
On-site assistance at the service window
Joint Office of Licenses
The time limit for approval will be further reduced
At the time of the opening of Unipark MAX, the number of catering units reached 108, and in addition to applying for business licenses, catering units also need to apply for food business licenses in order to open smoothly. How can we get them to get their licenses faster?
This year, the District Market Supervision Bureau further explored the implementation of the "joint operation of licenses and licenses" in the field of market supervision in the whole life cycle of enterprises. On the basis of the "one thing" of the joint operation of high-frequency license changes of enterprises, we will further explore and expand the scope of joint operation of licenses and licenses, and provide enterprises with "joint handling of licenses and licenses" services for business licenses and permits in the field of market supervision at the same stage, focusing on the important stages of the whole life cycle of business entities from start-up, change to cancellation. In addition, it has realized the one-person acceptance of business licenses and permits in the field of market supervision of business entities. This kind of one-person handling of the whole link reduces the communication and handover process of each link, makes the material specification guidance more efficient and accurate, and further accelerates the processing time by 25%.
On-site assistance at the service window
Help the opening of shopping malls to run out of acceleration
Since August, the staff of the registration and licensing service window of the District Market Supervision Bureau have come to Unipark MAX for 4 times to carry out on-site office, move the service window forward, understand the construction project, business distribution, opening node, etc., deeply understand the actual needs of the mall, and continue to optimize services based on problems. The registration and licensing service window of the District Market Supervision and Administration Bureau has formulated a clear opening work plan "construction drawing" for Unipark MAX, and organized a reliable service enterprise studio service team to track and guide the whole process of service Unipark MAX license handling work.
In October, Unipark MAX accelerated the progress of investment promotion, and the contract rate of merchants increased day by day. How to apply for business licenses and food business licenses, how to file for elevator special equipment, what is the handling process, and what content needs to be prepared for material review? These are all things that shopping mall managers and merchants need to know urgently.
This year, the District Market Supervision Bureau's Reliable Service Enterprise Studio focused on optimizing the service experience, compiling various "Simple Guides" from the perspective of simplicity, convenience and clarity, and re-formatting and designing the specifications of relevant business submission materials, so that applicants can understand at a glance and operate more conveniently in a down-to-earth manner such as tabular format and checkbox.
Combined with the actual situation of the Unipark MAX project, the service team of the enterprise studio further clarified the handling process and material specifications, and delivered the "policy service package" for enterprises and merchants on the spot.
Serve in advance
Press the fast-forward button for the approval of the catering unit
Unipark MAX not only has a large number of catering merchants, but also a very rich variety of business formats, and many of them are new models and new formats. Catering entrepreneurs often encounter such problems: how to design the layout of the catering kitchen, what are the requirements for decoration, and is there a model to refer to?
In order to facilitate the follow-up application of the enterprise to pass at one time and avoid the increase in operating costs of blind construction and decoration rework, the service team of the enterprise studio provides targeted and personalized advance services such as business site drawing guidance and on-site layout guidance for the business entity, so as to achieve early detection, early guidance and early correction of problems.
In early November, the merchants settled in Unipark MAX began to apply for business licenses and food business licenses in a centralized manner. In order to help catering entrepreneurs quickly "get started", the Reliable Service Enterprise Studio has launched a kitchen layout demonstration plan policy for common formats, designed store layout drawings from a professional perspective, and selected demonstration stores that meet the requirements of food business license standards to record live videos. Unipark MAX catering merchants have also enjoyed this service policy, allowing them to have a clearer and more intuitive understanding of the layout requirements of food business premises. The video also focuses on the common mistakes in the layout and decoration of restaurants, focusing on them one by one, helping enterprises avoid error-prone points, avoid repeated rectification after decoration, and make it faster to start a restaurant.
From November to the eve of its opening, the studio team of the reliable service enterprise and the local supervision office provided advance services for a total of 242 catering enterprises. At the construction site, the inspection cadres wore hard hats, stepped on cement pits, and held rangefinders to overcome the impact of dust and noise, carefully carry out inspections, and guide merchants to improve the layout of on-site facilities and equipment. Through the advance service, about 95% of the catering operators successfully passed the verification and acceptance at one time.
Cadres come to provide services in advance
Linkage of science and technology
All-round consultation of the main body of the business
Optimizing the business environment is not only about doing a good job of service, but also about letting supervision run ahead of risks. The early intervention of the regulatory authorities and the active service before entry are conducive to reducing the system costs caused by the penalties imposed by the business entities due to unfamiliarity with laws and regulations, and are also conducive to the more standardized operation of the shopping mall in the later stage.
Beginning in December, Unipark MAX entered the pre-opening sprint stage. The Registration and Licensing Department actively cooperates with the Shiquan Market Supervision Institute to jointly carry out the linkage verification of food business licenses, plan and dock early, and make suggestions in advance for the formal operation of the catering unit in the later stage while helping to serve the settled merchants quickly apply for licenses. At the same time, the Shiquan Market Supervision and Management Institute also adopts the "service-oriented supervision" model to investigate common risk points in food safety and special equipment safety.
On December 13, the Shiquan Market Supervision Institute carried out pre-opening centralized training for 100 catering units in the mall to implement the main responsibility. During the training, the food safety information traceability system was demonstrated to the catering units, and the food business laws and regulations were explained, so as to improve the food safety awareness of the catering units and eliminate the hidden dangers of food safety. Before the opening, the Shiquan Market Supervision Institute also carried out on-site safety guidance and special inspections on the operation safety of more than 60 elevators in the mall, and urged the users to implement the main responsibility and do a good job in the investigation and disposal of risks and hidden dangers. At the same time, the shopping mall is urged to do a good job in emergency drills of special equipment before opening to ensure the safe operation of special equipment.
"The business environment can only be better, not the best. We will continue to focus on the development needs of business entities, truly achieve service first, communication first, efficiency first, and constantly improve the ability and level of service enterprises. The relevant person in charge of the Putuo District Market Supervision Bureau said.
Reporter: Liu Yang
Editor: Yang Junhui
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