On December 21, Douyin and the China Science and Technology Museum released the "2023 Douyin Science and Technology Museum Data Report" (hereinafter referred to as the report), which took stock of the most popular science and technology museums and exhibits on the platform. According to the report, more than 100 science and technology museums across the country have reached cooperation with Douyin, and more than 9 percent of provincial science and technology museums have settled on the platform. In 2023, the number of broadcasts of relevant content in the science and technology museum on the platform will increase by 2 times compared with last year, and it will take 300,000 minutes to watch relevant content.
Videos related to scientific experiments have been played nearly 50 billion times, and teenagers fall in love with "cloud shopping"
Using vivid and interesting scientific experiments to reveal complex and esoteric scientific principles is one of the most popular ways for teenagers to popularize science. According to the report, in the past year, videos related to science experiments on the Douyin platform have been viewed nearly 50 billion times and received 870 million likes, and the number of times teenagers have watched popular science videos has doubled compared to last year. Among these popular videos, many of them are interesting "magic experiments" brought by the Science and Technology Museum, and the top three Science and Technology Museums with the most rich explanations of experiments are: Tianjin Science and Technology Museum, Yiliang Science Popularization, and Dongguan Science and Technology Museum.
Tianjin Science and Technology Museum has launched a series of short videos on "How to Use Science Lessons to Solve Problems", using real people to appear on camera and scene interpretation, etc., to present scientific experiments such as homemade warm babies and summer snow scene DIY, while Yiliang Science and Technology Museum and Dongguan Science and Technology Museum have moved classic experiments such as "extinguishing fire in the air" and "levitating balls" to Douyin. In the "air extinguishing" experiment, the experimenters put baking soda into a bottle filled with white vinegar liquid, and carbon dioxide gas was quickly produced. The experimenter then placed the bottle side down, and the denser carbon dioxide sank and enveloped the candle, thus "extinguishing the fire in the air". "Very intuitive" and "explained very clearly", netizens who witnessed the experimental process through the lens left a message in the comment area, "interesting knowledge has increased again".
In 2023, among the many hands-on experiment videos released by the Science and Technology Museum, the "homemade color bubbles" demonstrated by the Liuzhou Science and Technology Museum are the most popular among teenagers. In the video, the staff made "bubbles bigger than people" and demonstrated the principle of science - since "any liquid has surface tension, the more surfactant, the bigger the bubble." ”
The Beijing Science Center is the most popular among the audience of the "Cloud Shopping Hall", and the cross-provincial "out of the circle" is the strongest
From walking into the "first immersive music technology exhibition in China" to teaching you how to "catch" lightning with your bare hands...... With more and more interesting content, many science and technology museums are out of the circle on Douyin. Local science and technology museums, which were originally confined to one city and one place, use the network platform to spread scientific knowledge deeper and farther. According to the data, in the past year, the top 5 provincial science and technology museums with the strongest cross-provincial fan attraction ability among young people are: Beijing Science Center, Yunnan Science and Technology Museum, Jiangxi Science and Technology Museum, Heilongjiang Science and Technology Museum, and Qinghai Science and Technology Museum.
In addition, in the ranking of Douyin's most popular science and technology museums, Beijing Science Center, Xiamen Science and Technology Museum, and Guangdong Science Center are the top three. Among them, the Beijing Science Center has attracted the attention of nearly one million fans and received more than 10 million likes through hard-core popular science content such as "cold knowledge explanation" and "breaking Internet rumors"; Xiamen Science and Technology Museum uses a combination of live action and animation to vividly display popular science knowledge closely related to life, such as "how to safely clean a thermos cup" and "how to prevent static electricity in winter"; The production of short science videos on social hot issues such as new energy vehicles not only shortens the distance between ordinary people and scientific knowledge, but also ignites more people's enthusiasm for science and technology.
In addition to racking their brains for soft knowledge output, the "treasure of the town" of science and technology museums around the world, the strange hard-core devices, have also become the highlight of attracting teenagers to "cloud museums". According to the report, more than seventy percent of the offline exhibition devices of science and technology museums can be found on Douyin, Jiaxing Science and Technology Museum, Hubei Science and Technology Museum and Guangdong Science Center are the science and technology museums with the most abundant types of online installation displays, and stealth houses, square wheelers, hydraulic shooting balls, glow balls and air cannons occupy the top five on the list of "the most popular exhibition devices among young people".
With the popularity of short videos and live broadcasts, Douyin has become one of the channels for teenagers to learn about science and Xi light knowledge. The relevant person in charge of Douyin said that he hoped that the rich popular science content on the platform could further stimulate the interest of young people in scientific exploration, broaden children's horizons, and make it easy for children in areas with underdeveloped scientific resources to obtain authoritative popular science information. (Text/Ash)