On May 10, 2024, the 25th China International Photographic Machinery and Technology Expo (China P&E), one of the world's three major international photo exhibitions, opened in Beijing. As an annual event where photography technology and art meet, Nikon, as the world's top imaging equipment manufacturer, not only demonstrates the boundaries of photography art and technological innovation, but also leads the future trend of the industry.
Nikon P&E2024 has been upgraded in scale and layout, not only in terms of exhibition area, but also clearly divided, from professional photography equipment experience, product display and sales, wonderful lectures, image processing to innovative technology, each area has been carefully planned to provide a smooth viewing experience for enthusiasts. At Nikon's booth, there was a crowd of people, and the lecture of the photographer also added a bit of excitement to the exhibition.
In order to further shorten the distance between Nikon and Nikon creators, Nikon has carefully designed a variety of exhibition areas so that everyone who attends the exhibition can enjoy the exhibition with laughter and laughter. At the center of Nikon's booth was the Motion Shooting Experience Zone, where street dance performances were held at regular intervals every day. There are a number of Nikon cameras on site for those who attend the scene to get hands-on experience.
Enjoy the passionate performance while experiencing the excellent performance of Nikon products in dynamic shooting functions such as subject recognition, autofocus, and image stabilization. Behind the dynamic experience area is the live experience area, which is equipped with professional lighting and console equipment to create a realistic multi-camera live broadcast scene, allowing users to experience Nikon's high-quality live video solutions in an immersive way.
The booth also has a multi-scene experience area such as telephoto, portrait/still life shooting, video, etc., bringing a full range of product experience processes.
In addition to the equipment experience, the fun and interactive game area is also worth a look. There is a sucker dart challenge game in the area, and you can receive a surprise Nikon gift if you complete the challenge.
At this exhibition, all 11 Nikon mirrorless models that have been released were unveiled in the Z series display area, telling the development history of Nikon Z series in detail with a complete lineup.
At the same time, Nikon also arranged a product display wall and a work wall for two unique products, Z f and Z fc. The 14-color Z fc and 7 colors of the Z f are displayed on the display wall, showing off their unique color style and chic and exquisite retro design. The Z fc/Z f wall is a newly created area where Nikon has carefully collected samples taken by Z f and Z fc for display to help photographers enjoy and learn from the excellent optical performance of Z f and Z fc.
Nikon also provided a product sales area on site, which is definitely a great opportunity for users who want to buy Nikon equipment, because not only can you fully experience Nikon and Nikkor lenses on site, but you can also purchase them immediately after the experience, which is a good opportunity to experience the one-stop purchase of Nikon equipment.
Not only that, Nikon's lecture at the exhibition was like a feast of ideas and creativity, bringing together the sparks of photographers and Nikon's cutting-edge technology. The spacious and bright podium, with soft and focused lighting, builds a bridge of knowledge exchange between photographers and audiences. On the podium, the photographer exudes a unique style with the casualness of an artist. Through professional PPTT presentations, combined with vivid cases, the cutting-edge exploration, technological innovation and trends in their respective fields of expertise are explained in simple terms.