In recent days, the name of Meng Yutong, the former Internet celebrity secretary of Dong Mingzhu, chairman of Gree Electric Appliances, has been on the hot search many times, and topics such as Meng Yutong's "monthly advertising income may reach 200,000 yuan, and the annual advertising income may reach 4 million yuan" have also continued to ferment.
Meng Yutong once talked about how to deal with the relationship with the superior, she said, "The relationship between us and the superior, to a certain extent, depends on our own definition, if we feel that we are inferior, then it is possible to exchange PUA and oppression, if we respect ourselves enough, put ourselves in a position of equal communication and dialogue, then it is possible to exchange respect and recognition, learn to reverse guidance, and 'educate' your leader, it is possible to obtain a benign workplace relationship." ”
Meng Yutong's advertisements on Xiaohongshu are easier to make money than going to work.
- Xiaohongshu: "90" and "post-95" are the main active groups
Xiaohongshu is a lifestyle sharing community co-founded by Mao Wenchao and Qu Fang in 2013. At present, Xiaohongshu has gone through four stages of development, including the exploration stage, the accumulation and polishing stage, the successful transformation stage and the stable development stage. Users can record the bits and pieces of life through short videos, pictures and texts, etc., and billions of notes are exposed in the community every day, covering various lifestyle fields such as fashion, skin care, makeup, food, travel, film and television, reading, and fitness.
-- The number of users has grown rapidly
The scale of social e-commerce users has gradually increased in recent years. According to the "Dianshubao" e-commerce big database of the Network Economic Society, between 2017 and 2018, the number of users increased from 473 million to 608 million, an increase of 28.54%. By 2020, the number of users had grown to 780 million.
Deng Zhengping, founder and CEO of Fenxiang, said that social e-commerce has the characteristics of emphasizing word-of-mouth, value and sharing, and has natural advantages in promoting high-quality consumption development and building high-quality new consumer brands. He believes that the new formats and models represented by social e-commerce will become an important driving force for the high-quality development of the mainland's digital economy. At the same time, he pointed out that social e-commerce is a product of the development of the digital economy, and it is also constantly feeding the rapid development of the digital economy.
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For more research and analysis of this industry, please refer to the "2023-2028 China Social E-commerce Industry Market Prospect and Investment Strategic Planning Analysis Report" by Qianzhan Industry Research Institute
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