From May 10th to 14th, 2024, the 8th China Brand Day was held at the Shanghai World Expo Exhibition and Convention Center. During the event, VOYAH was awarded the first batch of excellent product brands in the central enterprise brand leading action, demonstrating the strength and demeanor of its own high-end new energy brands.
【Dongfeng VOYAH was awarded the first batch of excellent product brands of the central enterprise brand leading action】
Since 2017, the mainland has set up May 10 as the "China Brand Day" every year, aiming to promote domestic high-quality products, famous and high-quality products from multiple perspectives and in an all-round way, and tell the story of Chinese brands. May 10, 2024 is the 8th China Brand Day, and this year's Brand Day is themed "Chinese Brands, Shared by the World; With the theme of "Domestic Trendy Brands, Products Build the Future", it focuses on the strong driving force of new quality productivity for brand development, and comprehensively demonstrates the innovative strength and unique charm of Chinese brands online and offline.
[VOYAH Dreamer Kunpeng Haute Couture Edition displayed at the brand day event]
In order to build a globally competitive national automobile brand, VOYAH Automotive continues to innovate in the fields of scientific and technological innovation, product layout, user service and brand expansion. In the field of technology, VOYAH has developed the first native electric intelligent architecture ESSA in China, and created the most advanced electronic and electrical "Tianyuan architecture" for "software-defined vehicles" in China, with a total of 3,108 patents, accounting for nearly 83% of invention patents, becoming a full-stack self-developed car company with global competitiveness in core technologies.
At the product level, VOYAH has formed a high-end product matrix of "SUV + MPV + sedan", and completed the strategic layout of "three cars in three years and three categories in three years". In terms of user operation, VOYAH has created a business model that directly connects users across the entire value chain to meet the needs of users throughout their life cycle, with more than 8 million registered users on the VOYAH app.
[VOYAH Releases Let's VOYAH "Gonglantu" Overseas Strategy]
Since going to sea in 2022, VOYAH has entered Norway, Finland, Denmark, the Netherlands, Bulgaria, the Czech Republic, Italy and other European countries. During the 2024 Beijing Auto Show, VOYAH also announced the Let's VOYAH "VOYAH" overseas strategy, planning to build 500 sales and service outlets in 60 countries on six continents and around the world by 2030, with cumulative overseas sales exceeding 500,000 units.
At the event, VOYAH brought the Dreamer Kunpeng Haute Couture Edition. Its front face as a whole follows the VOYAH family's "Kunpeng spreads its wings" design language, and uses a high-roof design, while providing 3+N custom color matching, which is a high-roof MPV customized model integrating business, sports and luxury to meet the personalized preferences of users.
【VOYAH Dreamer Kunpeng Haute Couture Edition Interior Display】
As an important force in the upward transformation of Chinese auto brands, VOYAH will continue to promote technological innovation and product upgrading, continue to strengthen communication and exchanges with users, and demonstrate the brand confidence of its own new energy vehicles with high-quality products and services.