Because of the three-year reason, the live broadcast industry has developed rapidly due to the particularity of the background at that time, and at the same time, many practitioners of some online self-media have made a lot of money.
Among them, the most representative characters are the big and small Yang Ge we are familiar with now, Li Jiaqi, Wei Ya, Simba and Luo Yonghao who "make friends".
Of course, this is also indispensable Dong Yonghui, who is still widely acclaimed, a wonder in the goods industry.
I am afraid that only Dong Yonghui is still active in the live broadcast room.
Now let's talk about how these Internet celebrity giants quit the live streaming industry.
Big and small Brother Yang
First of all, the two brothers Xiao Yang, who are known as having more than 100 million fans, have many so-called popular rights and wrongs, these two are the most popular on the Internet, and they have also received the most criticism.
So when did they begin to fade out of our field of vision?
The answer is that when their first fans reached the cap, that is, when 99.99 million, their influence on the Internet at this time has exceeded their original imagination.
As an official media, the official account has the highest number of fans at this time, and the number of fans is only nearly 10 million, and the volume is so large, the impact of any bad remarks released is incalculable.
It was at this time that we can clearly see that the two brothers have begun to release as few works as possible, and at the same time, the number of live broadcasts with goods has also begun to gradually decrease.
At the same time, in order to ensure their own interests, they began to continuously promote their juniors, so that other people in the company began to continue to develop their own live broadcast rooms with goods to achieve the purpose of sufficient profitability.
So why did they fade out so decisively? Wouldn't it be nice to make sure you don't talk about some sensitive topics?
In fact, the reason is also very simple, the editor wrote in a previous article. They make enough money and have a high enough social status, so why should they compete?
Wouldn't it be nice to ensure that the company is profitable now? Too much exposure will only get you in trouble, won't you?
And now there is more than one person staring at them, the cake is so big, Brother Yang occupies enough shares, who in the same industry doesn't want them to spit it out?
Therefore, the two of them had no choice but to withdraw from the live broadcast to bring goods, after all, people still need to keep a low profile.
And this 315 party incident seems to have given them an opportunity......
Simba
As the saying goes, South Douyin and North Kuaishou, if Brother Yang is the only one on the Douyin platform, then Simba on Kuaishou is Brother Yang on Douyin.
But compared with Brother Yang, Simba's reputation is a little worse, after all, the "bird's nest" incident had too much impact, and even bankrupted him for a time, but the good thing is that he finally persevered and regained his position in the live broadcast industry.
And this time, he wanted to quit the live broadcast and bring a large part of the goods, because he seemed to see the future, and he felt that it was absolutely impossible to develop according to the current situation.
As early as March this year, he revealed that he wanted to temporarily withdraw from the live streaming industry, and said that he wanted to enter the high-tech industry, especially AI.
In April this year, he opened a live broadcast and complained that the cost of cooperation on a certain platform was too high, and even immediately said that his entire team temporarily withdrew from the live broadcast industry on the spot, and there is still no action, but I don't know if the follow-up will continue to live broadcast goods.
Li Jiaqi
As a former "cabinet sister", Li Jiaqi has always used her own efforts to complete the counterattack, a sentence of "even buy Karma!" "Buy it" once became a hot word on the Internet.
But he should never deny the efforts of others on the spot, and directly insult the personality of the audience and fans with a small "79" yuan eyebrow pencil.
It was precisely because of this incident that he began to disappear in front of the audience, and there has been no news of his comeback.
But his good popularity has been completely ruined, and I'm afraid that even if he comes back, he won't be able to go back to before.
Wei Ya
I just want to talk about this big guy, and make yourself dead alive.
Isn't it good to fulfill the obligations of a citizen? I have to evade taxes and play myself thoroughly.
summary
In fact, if we look closely, it is not difficult to find that many bigwigs who were originally active in bringing goods have gradually begun to fade out of everyone's field of vision.
Especially like Luo Yonghao and other bigwigs who have a keen sense of business seem to be withdrawing from the circle invariably, does this mean that the hot industry of live streaming is going to be rectified?