Once, the crossover battle between the legendary boxing champion Mayweather and UFC champion Connor "Mouth Cannon" created a commercial value of more than one billion US dollars and created a record for global sports event revenue. Everyone knows that in the context of the increasingly developed Internet, the prospect of the fighting industry in the sports market will be a blue ocean, but how to combine the traffic of the Internet with fighting events has stumped a group of industry elites.
In recent years, with the strong support of the CPC Central Committee and the State Council for the sports industry and the call of "sports power", China's fighting industry has achieved rapid development in ten years, and China has gradually become the center of international martial arts and fighting cultural exchanges. After the epidemic, in order to further stimulate and drive local economic development with the cultural tourism industry, the marketing cases of government + cultural tourism + sports events and the Internet have become the hottest topics at the moment.
According to incomplete statistics, the boxing peak event has landed more than 20 large and small competitions in 2023, each of which is well-made, inviting the most influential head and popular players on the Chinese Internet to create a focus duel that has attracted the attention of countless fans, creating a larger traffic pool on the basis of the original traffic, and bringing far-reaching influence to the promotion of the local cultural and tourism industry. Up to now, the topic of the boxing peak event has reached 300 million plays, hundreds of millions of exposures on the whole network, in August this year, the boxing peak event entered Jiuzhaigou, Sichuan, and the Qingcheng faction intangible cultural heritage martial arts inheritor He Daojun and Hercules Titan A single video created a shocking data of more than 20 million broadcasts in a single day, which is breathtaking.
As the most frequent and highest-traffic event in China, the boxing event has set a new high in the frequency, topic and network discussion of large and small events in recent years, and the explosive promotion of the online and offline combination of the boxing event, and the Internet marketing spirit of multi-party integration, so that the boxing event enjoys the reputation of the fighting version of "China has hip-hop" and "the fighting version of the strawberry music festival" in the Chinese sports market.
Mr. Yuan Jiankun, the founder of the boxing event, said: "It is difficult to get out of the circle simply by only doing competitive competitions. In order to make fighting also be able to go out of the circle like "Village BA" and "Village Super", the boxing peak event combines powerful Internet resources, integrates big data, fan economy thinking mode, and intersperses star singing, electronic music shows, light show performances, etc. in the fighting competition, combined with youth culture, and strives to create a different fighting competition. ”
"Do something that breaks the circle". It is precisely this concept that the Fist Summit Event adheres to the concept of combining competitive sports with performance economy and cultural tourism, so as to achieve "government stage + cultural and sports IP singing + market operation + win-win situation for all parties". Today, the Boxing Championship has become the most well-known top Internet fighting event in China, and the successful holding and successful marketing cases of the Boxing Peak Fighting Tournament across the country have undoubtedly injected an exciting shot in the arm for the rapid development of Chinese martial arts and the exploration of cutting-edge markets. In the future, the boxing brand will continue to deepen the promotion of cultural tourism in China's Internet + sports event marketing, empower China's fighting industry, and bring more surprises to the development of China's sports industry.
Previous events of the 2023 "Boxing Peak" fighting brand:
2022.12.31——1.8
Dazhou Iron Sword Cup Boxing Peak Gold Belt Tournament
2023.2.25——2.26
Boxing Peak Fighting SHOW Chengdu Station
2023.4.8
Margaux Manor Hot Pot Heroes Cup Boxing Peak Boxing Night & Yilong Folk Master Challenge
2023.4.28
Boxing Peak Kung Fu King Greater Bay Area Fight Music Festival
2023.5.19
The Night of the Emperor's Pool, the Road of the Warriors of the Fist Peak Fighting Music Festival
2023.6.17
China's Zhenyuan's first high river rafting festival and the "chivalrous" fighting music festival of the Warrior Road of Boxing Peak
2023.7.29——7.30
Fist Peak Plateau Warrior Road Fighting Tournament Hongyuan Station
2023.8.6
Fist Peak Plateau Warrior Road Fighting Match & Singing Aba Star Concert
2023.10.2
The first Weiguang Cup Martial Arts Champion Gold Belt Tournament and the "Huashang Cup" Boxing Peak King League Tournament
2023.11.18
Fist Peak Heroes 2023 Jinsha River Fighting Music Festival press conference
2023.12.29
Douyin Wulin Liangshan Public Welfare Tour and the Road of Fist Peak Warriors
Walk into the press conference of Liangshan Mianning Tishan Driving School
2023.12.31
The first Jinsha River Fight Music Festival and Boxing Night of Boxing Peak