Invest 3,400 engineers and spend more than 10 billion! Lei Jun CCTV talks about Xiaomi cars, and the first car is bound to be won
Lei Jun said frankly that there are challenges for Xiaomi to build a car, but the difficulty is controllable.
作者 | Janson
Edit | Juice
Lei Jun disclosed the latest progress of Xiaomi Auto on CCTV.
Che Dongxi reported on December 18 that Lei Jun, the founder of Xiaomi, revealed in the recent CCTV13 "Face to Face" program that its self-manufactured cars will be officially launched next year.
At the same time, Lei Jun also revealed that his automotive team has invested 3,400 engineers and more than 10 billion yuan in the research and development of its first car in accordance with the practice of "ten times the investment".
With the various information that Xiaomi Auto has been disclosing recently, Xiaomi Auto has a full sense of presence in the public eye, which can be said to be about to come out.
▲Ministry of Industry and Information Technology Xiaomi car "makeup photo"
Since Xiaomi Auto announced that it will be officially launched at the beginning of next year, every detail and dynamic of it has aroused great public interest in the second half of the year.
Every time the relevant information of Xiaomi Auto is released, it will immediately trigger a heated discussion in the circle of friends of consumers and industry professionals.
From the perspective of breaking the news, from the completion of the factory, recruitment to the release of spy photos, to the recruitment and training of Xiaomi Home and the delivery center, various sources are trying to break the latest progress of Xiaomi Auto.
From the perspective of official information, Xiaomi Auto has been on the website of the Ministry of Industry and Information Technology twice from the "Product Catalog" to the "Tax Free List", which shows that from the official level, Xiaomi Auto is also moving from behind the scenes to the front of the stage step by step.
Everyone's expectations and attention to Xiaomi cars can be seen.
And now, Xiaomi car is about to come out, all kinds of news continues, Mr. Lei personally revealed the research and development work of Xiaomi car in the CCTV program, which can be said to have once again whetted the appetite of all parties, just wait for the press conference at the end of the year to hand in the new car answer sheet to everyone.
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01.
The first car has a high investment
There are worries, but there is ambition to get it
According to reports, Lei Jun said in an interview that although (Xiaomi's) entry into the automotive industry is challenging, the overall difficulty is controllable. He emphasized that the essence of smart electric vehicles is a high degree of integration between the automotive industry and the consumer electronics industry, and Xiaomi has a natural advantage in this regard.
When talking about Musk's statement that Xiaomi's entry into the automotive industry will be an interesting competition, Lei Jun believes that this reflects Xiaomi's strength in the technology ecosystem.
In addition, he emphasized that the development of Xiaomi's first car adopts the principle of "keeping the right and surprising", that is, innovating on the basis of respecting the laws of the automotive industry and using mature technologies.
▲Lei Jun commented on making a car
At the same time, the Xiaomi car project adopted a "10 times investment" strategy, that is, 3,400 engineers and more than 10 billion R&D funds to ensure the success of the first car with the mentality of "ambition must win".
Regarding the expectations of Xiaomi cars, Lei Jun said that although he was worried about the complexity of the car, he was looking forward to market feedback. He said with a smile that while worrying about poor sales, if the sales are too good, everyone will come to buy, and the shortage of supply will lead to too long waiting times, which will cause consumer dissatisfaction.
Xiaomi's high investment in automobile research and development is on the one hand in awe of the automotive market, and on the other hand, it is also its consistent pursuit in the field of science and technology.
It is understood that Xiaomi's R&D investment in the past 6 years has a compound annual growth rate of 38.4%, and it is expected that the total R&D investment will exceed RMB 20 billion in 2023 and more than 100 billion yuan in the next five years. This high-intensity R&D investment has provided a strong impetus for Xiaomi's continued growth.
02.
Xiaomi's first car is in constant interest
Selling price becomes the center of attention
As early as July this year, "Beijing Daily" disclosed that the Xiaomi Yizhuang factory had been completed, and then various reports showed that Xiaomi cars were in the trial production stage at that time, with an output of about 50 sample cars per week, and fewer night staff. At that time, Xiaomi Auto's factory in Yizhuang was recruiting about 100 workshop workers on a large scale. The average salary for these positions is between 6,000 and 7,000 yuan, and they work 8 hours a day, with weekends off, and can be hired at any time.
▲The layout map of the Xiaomi factory is transmitted on the Internet, which shows that the basic construction of the factory has been completed
With the breaking of these news, the attention of Xiaomi's first car began to rise.
Until a blogger broke the spy photos of Xiaomi cars, it once again aroused discussion among all parties.
The exterior design of the Xiaomi car was further revealed in the spy photos.
▲ Spy photos of the rear of the Xiaomi car
The rear part of the car has a small ducktail protrusion design to enhance the muscular feeling. Depending on the camouflage wiring at the rear, the new taillights may have a through-line design, and the rear may have a "concave" shape that is low in the middle and high at both ends. In addition, the interior of the new car is minimalist, with electronically controlled buttons on the door panels to make it easy to adjust the windows and doors. The speaker cover is labeled with the "XIAOMI" logo.
In addition, it can be seen from the spy photos that the new car may have a panoramic sunroof design, and from the coverage area, the sunroof can also be seen above the heads of the second-row passengers. Looking inward from the rear of the car, the new car does not have obvious traces of die-casting, perhaps using the same overall die-casting technology as Tesla.
The Xiaomi car in the spy photos shows its exterior and interior design, as well as possible configurations.
Although spy photos don't reveal much information, consumers are paying more attention to the price of Xiaomi's first car. However, in November, the Ministry of Industry and Information Technology officially announced Xiaomi Auto in the 377th batch of "Announcement on Road Motor Vehicle Manufacturers and Products", which brought the discussion of Xiaomi Auto among consumers and the industry to a climax.
03.
The Ministry of Industry and Information Technology officially announced that Xiaomi Auto is waiting to be released
On November 15th, with the unveiling of Xiaomi's first car in the 377th batch of the Ministry of Industry and Information Technology's "Announcement on Road Motor Vehicle Manufacturers and Products", it can be said that in addition to some details and prices, its overall information is basically known to everyone.
At the same time, this also means that Xiaomi cars are not far from being listed, and it is expected that Xiaomi will hold a press conference in the near future, and Lei Jun will introduce the highlight information and price behind the vehicle.
According to the public information, Xiaomi's first car is called SU7 and includes two versions: SU7 and SU7 MAX.
▲The front face of Xiaomi's first car dual-motor version
In terms of appearance, Xiaomi's first car is basically the same as the previously exposed spy photos, the front headlights are closer to the just-released Zhijie S7, and the car logo is directly attached to the front cabin cover. The car has semi-concealed door handles, and the rear has continuous taillights with a blacked-out finish for a sportier look.
From the point of view of parameters, Xiaomi's first car is 4997/1963/1455mm in length, width and height, with a wheelbase of 3000mm, the wheelbase is eye-catching, the overall size is sufficient, the height is moderate, and it presents a low-lying attitude. It is not difficult to see that this car is positioned as a performance coupe.
In terms of configuration, there are slight differences between the two versions of the vehicle. The single-motor version uses an electric motor with a peak output of 220 kW (about 299 horsepower) produced by United Automotive Electronics Co., Ltd., and can reach a top speed of 210 km/h. The dual-motor version uses two electric motors with a peak output of 220 kW/275 kW (about 299/374 horsepower) produced by Suzhou Inovance United Power System Co., Ltd., with a maximum output of 495 kW (about 673 horsepower) and a top speed of 265 km/h.
▲Xiaomi car SU7 battery life information (source: Ministry of Industry and Information Technology)
In terms of range, on December 13, in the "Catalogue of New Energy Vehicle Models Exempt from Vehicle Purchase Tax" released by the Ministry of Industry and Information Technology, it was shown that Xiaomi Auto SU7 has two different battery options, which are 101kWh and 73.6kWh. In the version with a 101 kWh battery, it offers a range of 750 to 800 km. With the 73.6 kWh battery, the range is between 628 and 668 km.
From the outside, the Xiaomi car is indeed stunning, but the interior is not known at the moment.
▲Optional picture of dual-motor version
In addition, judging from known information, Xiaomi's first car was not produced by Xiaomi Auto itself, but by Beijing Automotive Group Off-road Vehicle Co., Ltd. on behalf of it.
Regarding the price, it is still unknown, and it is also a big reason why the vast majority of people pay attention to the Xiaomi car press conference.
But it is not difficult to guess that the positioning of this car should be more than 200,000, and competitors include Zhijie S7, NIO ET5, BYD Han, Xpeng P7i and other models.
At present, the release time of Xiaomi car has not yet been determined, and it is reported that Xiaomi will hold a new car launch conference on December 28 and launch it in February next year, but the official time information has not yet been announced.
04.
Conclusion: Xiaomi cars are about to come out
It is not difficult to see from Lei Jun's interview that he is determined to win Xiaomi cars.
At the same time, from the R&D investment of Xiaomi cars and Lei Jun's own attitude, it can also be found that Xiaomi treats the research and development of new cars rigorously and seriously, and then challenges the unknown field while also giving full play to its own advantages, which can be described as a step by step in building a car.
With the advancement of the year, the press conference of Xiaomi Auto is not far away, let's look forward to the new car release at the end of the year.