On May 17, DPCA and JD Automobile officially signed a contract at JD.com headquarters, announcing a strategic cooperation and launching the "Longjing Plan". In the future, the two parties will integrate their respective advantageous resources and carry out in-depth cooperation in retail channels, parts licensing, service networks, etc., jointly create a new model of automobile service, and deepen the commitment of "Five Hearts to Protect Your Companions".
This year marks the 32nd anniversary of the establishment of DPCA. As one of the earliest pioneers of joint venture car companies in China, DPCA is accelerating the construction of a new development pattern with the domestic cycle as the main body and the domestic and international cycles reinforcing each other. IN OCTOBER LAST YEAR, DONGFENG GROUP AND STELLANTIS GROUP, THE SHAREHOLDERS OF POCA, REACHED AN AGREEMENT ON THE STRATEGIC ARRANGEMENTS FOR THE FUTURE DEVELOPMENT OF POCAO, FINALIZING THE STRATEGIC TRANSFORMATION DIRECTION OF "MADE BY POCAO, GLOBAL SALES" AND SUPPORTING THE SUSTAINABLE DEVELOPMENT OF POCAO.
Song Hanming, Secretary of the Party Committee of DPCA, said at the signing ceremony of the strategic cooperation that 2024 is the 60th anniversary of the establishment of diplomatic relations between China and France, and it is also the first anniversary of the release of the "Bosom Friend" user brand of DPCA. DPCA will focus on the user scenario of "French bosom friend", adhere to the "customer-centric", continue to upgrade and iterate the service experience, deepen the commitment of "five hearts to protect the bosom friend", create value for users, and strive to comprehensively improve the user experience and move customers.
As a leading e-commerce platform in China, JD Automobile has strong resource advantages and innovation capabilities in automobile sales, services, and finance. The strategic cooperation between DPCA and JD Automobile will be a model of strong alliance and mutual benefit and win-win results. Through this strategic cooperation, DPCA and JD Automobile will jointly explore new models of automotive services, continue to improve customer experience, and promote the digital and intelligent upgrading of the automotive industry.
Li Yang, deputy general manager and general manager of the marketing center of DPCA, introduced at the signing ceremony of the strategic cooperation that the cooperation with JD Automobile is to use the resource advantages of both parties to leverage each other's strength in customer service, fill each other's service gaps, shorten the customer service radius, better and faster response to market and customer needs, and make it more convenient for customers to use cars. In the future, under the "Longjing Plan", the two parties will carry out in-depth cooperation in retail channels, accessories licensing, service network and other aspects to jointly create a new model of automobile service and deepen the commitment of "Five Hearts to Protect Your Companions".
In terms of retail channels, Dongfeng Peugeot Citroen JD.com's self-operated flagship store has officially opened on May 12. In the future, in the Dongfeng Peugeot Citroen Jingdong self-operated flagship store, users can purchase original parts for Dongfeng Peugeot and Dongfeng Citroen series models. In terms of parts licensing, DPCA will integrate the superior resources of both parties to innovate the parts sales model in JD car maintenance stores in the authorized areas and enrich the online and offline channels for users to purchase original parts. In terms of service network, DPCA will authorize JD.com car maintenance stores that meet the requirements to carry out after-sales service for Dongfeng Peugeot and Dongfeng Citroen brand vehicles. At the same time, DPCA will also guide its service outlets to join the JD car maintenance service system, and provide a better service experience for Dongfeng Citroen and Dongfeng Peugeot owners by improving the coverage of the service network.
At the 2020 DPCA Automobile Culture Festival, DPCA released the Five Hearts Guardian Action 1.0 to protect the entire life cycle of car owners. In February 2023, the Five Hearts Guardian Action was upgraded to version 2.0, paying more attention to "the feeling of home", "humanistic care" and "brand tonality", and at the same time putting forward the concept of "Five Hearts Guardian with Bosom Friends" to enhance customer trust and achieve mutual success. The Five Hearts Guardian Action contains five sections, namely buying a car with peace of mind, using a car with peace of mind, intimate service, happy car change, and concentric all the way, and a number of service measures have become industry standards.
Based on the quality confidence of "conscientious cars, made by DPCA", DPCA took the lead in releasing the "7-day returnable car" policy in 2020; The after-sales blockbuster product "7% off maintenance contract" has sold more than 230,000 copies in 3 years; "Lifetime warranty for original spare parts" also allows customers to insure customers for life at one time. In addition, the rescue of DPCA is also free for life, and the rescue vehicle is on standby 24 hours a day, and it must arrive in 2 hours nationwide. Over the past three years, during the Spring Festival, May Day, National Day and other holidays, DPCA will also provide customer travel services for any brand in the high-speed service area and in popular scenic spots, and has served more than 75,000 people so far.
The five-heart guardian action has been upgraded from 1.0 to 2.0, from passive service to customer pain points to active service of customer needs, from customer satisfaction to customer trust to moving customers, from the buying and selling relationship with customers to becoming a bosom friend partner of customers.
Today's DPCA no longer simply pursues sales and scale, but pursues the brand tonality of personality, taste and humanity, and pursues the ultimate customer service and moves customers. 2024 is a critical year for the strategic transformation of DPCA, and the strong support of both shareholders, coupled with the signing of the strategic cooperation agreement with JD Automobile, will inject new momentum into the future development of Dongfeng Citroen and Dongfeng Peugeot brands of DPCA, and make the "Five Hearts Guardian Companion Bosom Friend" deeply rooted in the hearts of the people. At the same time, it also allows more people to feel the culture of JD.com's "customer first" and appreciate the charm of French cars.
It is worth mentioning that on May 19, on the occasion of the 32nd anniversary of DPCA, the "From the Forbidden City to the Palace of Versailles" Chengdu Station and the 32nd Anniversary Celebration of DPCA will also be opened.