Cover News Reporter Yu Ting According to the Internet
"It's good to be able to buy the dial first, and then the strap will be matched. On November 21, many Guangxi citizens were startled by the crowd outside the Nanning watch factory. After being silent for many years, the hard currency "osmanthus watch" of "three turns and one ring" has recently become popular again online and offline, and it is even difficult to find a watch.
Some people queue up in the early morning, and some people increase the price to buy, is it to follow the trend, or is it feelings? The reporter combed and found that in recent years, not only osmanthus watches, but also old domestic products such as bee flowers, white jade toothpaste, and Shanghai sulfur soap have become popular again by riding the wind of the Internet. After becoming popular, how should the old domestic products change the flow into "retention"?
A "watch" video
Let the former hard currency osmanthus watch enter the shopping cart of netizens
It is understood that recently, before the osmanthus watch became popular, a netizen posted a video on the Internet looking for a mechanical watch, and many people recommended to him the hard currency of his father's generation, and the Nanning osmanthus brand watch is still on sale. The affordable price and the unique meaning of "buying a piece less than a piece" suddenly triggered everyone to rush to Nanning to buy it.
A crowd waiting in line outside the Nanning Watch Factory
"On the 21st, there were more people queuing up outside the Nanning Watch Factory than ever before, and the traffic police and police came to maintain order. On the morning of the 21st, some enthusiastic netizens posted the latest news about Nanning osmanthus brand watches on Xiaohongshu, reminding everyone to buy at staggered peaks and avoid running short. Even though it was only 9 o'clock, there was already a long queue of people waiting at the door, and this pomp and circumstance had lasted for nearly a week.
Several watches have been sold out
Salesperson: The purchase limit has been adopted, and each person is limited to two yuan
"These days, we can sell two or three hundred watches a day. According to the clerk, due to the recent hot sales, there is only one watch on sale at the counter, and some styles of watches have been sold out. In order to allow more people to buy their favorite watches, from the 20th, the store has taken measures to limit the purchase of a maximum of two pieces per person.
It is understood that many citizens came to buy the video of the "Osmanthus Watch" that became popular overnight on social platforms, and some people came to take pictures and check in. "This is the watch we remember, the workmanship is exquisite, the quality is good, and the price is also affordable, about 200 yuan on average. The reporter learned that Nanning Watch Factory is located in Yuanhu South Road, Nanning City, is an old enterprise with a history of 53 years of production, with the change of market demand, the factory has long ceased to produce finished watches, but for other watch brands to process and produce movements.
This wave of "nostalgia" also kept the staff of Nanning Watch Factory busy. "At present, the store sells all the inventory produced by the watch factory before, mainly mechanical watches and quartz watches, and the prices range from 80 yuan to 200 yuan. "Since these watches are no longer in production, and the production molds have been sealed, it can be said that one piece is sold for one piece less.
"Old domestic products" have become popular, how to change traffic into retention?
In fact, in recent years, under the guidance of feelings, there are not many cases of old domestic products "turning red" with high quality, low price and other factors.
Previously, old domestic products such as bee flowers, Huiyuan drinks, Hainan Nanguo food, white jade toothpaste, and Shanghai sulfur soap had won "splashing wealth" because of the traffic of the "79 yuan package". Hongxing Erke also received huge attention for its donation to the disaster area in Henan, and was once known as the "light of domestic products", with sales performance soaring by 52 times, with total sales exceeding 22 million yuan, and a variety of products were out of stock. However, as the heat has subsided, most of these brands have faded into a lull.
Paying for feelings, on the one hand, is the highlight moment ushered in by the domestic brand "huddling for warmth", and on the other hand, it is also the embodiment of national self-confidence and consumer empathy playing a role in the consumption process. Domestic products are becoming more and more popular among young people, which provides opportunities for the development and income generation of time-honored brands, but it is also a challenge. Mr. Long, who has been engaged in brand marketing for a long time, believes that only the flow based on products will be more sustainable, and the old domestic products should do a good job in self-positioning, and while constantly optimizing the products themselves, they also need to keep up with the current hot spots and accurately grasp the needs and expectations of consumers.
[If you have news clues, please report to us, once adopted, there will be a fee.] WeChat attention: ihxdsb, QQ: 3386405712]