Xianyu has a large number of bans? The official response is coming

Today, some netizens reacted that a large number of accounts were banned on the second-hand trading platform Xianyu, and the topic quickly appeared on the hot search.

Just now, Xianyu's official response: Xianyu has recently upgraded its governance plan, Xianyu will make a comprehensive judgment based on factors such as account registration real-name requirements and other factors that may have historical stock of zombie numbers, and if it is found to be a suspected risk account, it will be punished to varying degrees according to the situation, and the rights and interests of consumers will be protected in advance.

This is also the first large-scale governance activity after Xianyu became Ali's "Four Little Dragons".

Just 6 days ago, Alibaba Group released its financial report for the second quarter of fiscal year 2024, and on the earnings call, Alibaba CEO Wu Yongming announced the first batch of strategic innovative businesses - "Four Little Dragons", namely 1688, Xianyu, DingTalk, and Quark. In September this year, Quark DAU increased by more than 35% year-on-year, and Xianyu DAU increased by more than 20% year-on-year.

For the first time, Wu Yongming clarified the selection criteria for strategic innovative businesses: it has a large enough market space, has a unique market positioning, and is in line with the trend of user needs and the group's "AI-driven" strategy. He said that in the future, these strategic innovative businesses will be operated as independent subsidiaries in the organization, and the business will break the previous positioning restrictions within the group, and Alibaba will continue to invest in a cycle of 3-5 years.

Xianyu, which is affectionately called the "seafood market" by netizens, can be selected because of the steady growth of various data in the past two years. According to the data released in May this year, the number of Xianyu users has exceeded 500 million, of which 43% are post-95 users and 22% are post-00s.

Young people are pouring into Xianyu, and in addition to trading idle items, they are also trying to monetize various "brain holes". New professions that are interesting and meet the needs of some people, such as Lego, special forces attraction guidance, cat felt, weight loss supervision, and dog walking, continue to emerge on the platform.

During this year's Double 11, Mercari Market, the official overseas direct mail store of Mercari (commonly known as Coal Stove), Japan's largest personal idle trading platform, entered Xianyu as an official store for the first time. Based on Japan's experience, second-hand trading will cash in on growth potential during times of economic slowdown.