April large SUV sales list: Qjie M9 up, ideal L9 down, so many rich people in China?

Univision Automobile

2024-05-15 20:58Posted in Hunan Automobile Creator

In the past, when we talked about large SUVs, we usually thought of models that only the wealthy could afford. After all, cars that can be called large SUVs are generally not too cheap, and they are basically imported cars, so the models in this market are actually few people will pay attention to.

国产大型SUV——问界M9

国产大型SUV——理想L9

However, as domestic auto brands have launched more and more large SUVs in the past two years, our consumers can also buy a domestic large SUV for less money. For example, the two models of Wenjie M9 and Ideal L9, the official positioning of them are large SUVs, but the price is only more than 400,000 yuan to be bought, which obviously lowers the threshold for us to buy such large SUVs.

And what many people may not know is that in the latest April large SUV sales list, the M9 actually won the first place in the large SUV sales list with 15,139 new car sales. The ideal L9 model, which has dominated the list before, only handed over a monthly sales report card of 6,560 new cars. So at this point, we can't help but sigh: M9 is up, the ideal L9 is down, are there so many rich people in China now?

Seriously, just looking at the price range of 469,800-569,800 yuan for the M9, it is indeed not cheap. After all, few domestic cars can be sold in this price range, and looking ahead, it should be the ideal L9 to be regarded as a precedent. But if you look at the product power of this model itself, in fact, the starting price of 470,000 does not seem to be so expensive.

You must know that the M9 is not only comparable to the body shape and aura of the million-level Mercedes-Benz GLS, but also that it is a domestic high-end intelligent driving large SUV built by Huawei's full-stack intelligent car technology solution, with Tuling intelligent chassis, HUAWEI ADS 2.0, super Xuanwu body, HarmonyOS 4 intelligent cockpit and many other black technologies.

And the reason why we can see that in April, more than 15,000 consumers chose the car Wenjie M9, I think the main reason is that most consumers who buy Wenjie M9 want to enjoy the fun brought by Huawei's high-end intelligent driving.

To put it simply, the owner of the M9 may not have more than one car in his home, and there may be models like the Mercedes-Benz Big G, Maybach GLS, Porsche Cayenne, Range Rover or even the Rolls-Royce Cullinan parked in their garage. And the reason why they chose the M9 is very simple, that is, they are tired of driving the top oil car of this traditional luxury brand, and want to try the large SUV with the strongest intelligent driving and positioning of the top flagship in the domestic brand, so the M9 has entered their sight of buying cars.

From a consequential point of view, the sales data of 15,139 new cars in April is obviously just the beginning. After all, judging from the statement of Yu Chengdong, executive director of Huawei and chairman of the terminal BG, on social media: 136 days after the launch of the M9 (more than 4 months), the cumulative Dading has exceeded 80,000 units, and successfully topped the list of luxury car sales of more than 500,000 in April, and also refreshed the sales record of China's luxury car market.

So, what kind of new high will the sales data of the M9 hit in May? If you like it, you may want to keep an eye on it. It is foreseeable that the ideal L9 will not have such a good time in the future, after all, in terms of technology, Huawei's reserves are much more. Therefore, in the future, the ideal L9 may not only have sales to decline, but also the price will have to fall, if you don't believe it, then let's wait and see. (Text/Youshi Auto Dazhuo)

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Personal opinion, for reference only