Xinhua News Agency, Guangzhou, Nov. 4 (Reporter Ding Le, Huang Haoyuan) At the booth of Ningbo Tester Testing Co., Ltd., Jiang Kai, sales director from China, together with colleagues from Germany and Colombia, was busy receiving an endless stream of consultations. "We are a third-party inspection service organization, and the 'VR factory inspection' service launched is very popular because of its high credibility, and it can be said that there is no blind spot to show the panorama of the factory to foreign merchants."
On October 15, a foreign buyer negotiated business at a small household appliance booth. Photo by Xinhua News Agency reporter Deng Hua
"More than 95% of our customers are foreign buyers, and the order volume has doubled since 2015. At this Canton Fair, it attracted more customers from Southeast Asia and South American countries. Jiang Kai said, "With the acceleration of the internationalization process of Chinese enterprises, our business has also covered from China to Southeast Asia. ”
At the 134th Canton Fair, which was held from October 15 to November 4, more professional service providers appeared. In the trade service zone, more than 200 enterprises in the fields of finance and insurance, logistics and warehousing, testing and certification participated in the exhibition, providing trade supporting services for Chinese and foreign enterprises.
Corporate financing, procurement, import and export agency, bonded overseas warehouse, cross-border e-commerce agency operation... At the booth of Xinyang International Import & Export (Guangzhou) Co., Ltd., the advertisement prominently displayed diversified services.
"Different from traditional foreign trade companies, we are a one-stop comprehensive foreign trade service platform, linking hundreds of service enterprises in different fields, mainly providing overall problem solutions for small and medium-sized enterprises." Xue Jingzhi, foreign trade manager of Xinyang, said, "We focus on foreign trade exports, and the factory focuses on product production and quality. ”
On October 31, foreign buyers visited and negotiated in the garment exhibition area. Photo by Xinhua News Agency reporter Deng Hua
The service trade business in the field of digital technology was highlighted at this year's Canton Fair, and the "one-stop" and "full-process" digital technology solutions provided by Chinese enterprises attracted many overseas merchants. Matching clothes on the digital fitting mirror, high-fidelity modeling in the design software, viewing the details of the garment on the display screen... This is the 3D design workstation of Zhejiang Lingdi Digital Technology Co., Ltd. at the Canton Fair, which is full of science and technology.
Xiao Rong, sales director of Lingdi, introduced that the company is a 3D digital service platform for the fashion industry chain, providing digital R&D solutions for brands, manufacturers, and fabric manufacturers in the whole process from design to production, helping their digital transformation. "For traditional garment manufacturing enterprises, 3D design, revision and other functions can be used on the development end to improve the efficiency of garment R&D and reduce R&D costs; On the sales side, digital signage, virtual showroom and other forms are used to further improve the customer acquisition rate. ”
International trade settlement services are also an important part of facilitating transactions. The booth of PingPong, a global payment platform serving cross-border trade, was full of people who came to negotiate, and many merchants opened accounts on the spot. Zhang Lin, marketing director of Hangzhou Ping Pong Intelligent Technology Co., Ltd., said that since the opening of the Canton Fair, hundreds of merchants have been received. It is understood that as of the end of June this year, PingPong has achieved a cumulative cross-border transaction volume of more than 800 billion yuan for service enterprises.
On October 15, merchants visited and purchased at the Canton Fair. Photo by Xinhua News Agency reporter Lu Hanxin
"For many small and medium-sized enterprises, there is a threshold for using traditional cross-border payment methods, and their own ability to manage exchange rates, respond to capital risks, and identify fraud is insufficient, which is easy to cause capital losses." Xu Zhongping, Director of Business Strategy at PingPong, said, "With the diversification of its business formats and layout, capital transaction scenarios and security risks have become more complex. Our role is to facilitate the global fund management and coordination of small and medium-sized enterprises and reduce capital risks. ”
From January to September this year, China's trade in services continued to grow. The total import and export of services was 4,818.07 billion yuan, a year-on-year increase of 7.7%. Among them, the proportion of knowledge-intensive service trade increased, and exports reached 1,151.29 billion yuan, an increase of 10.4 percent. Industry insiders believe that China's manufacturing is moving from product internationalization to enterprise internationalization, from the export of goods to the combination of goods, services, technology and capital output, and from price competitive advantage to comprehensive competitive advantage.