The gastronomic culture of the mainland
Liu Bing, chairman of Guoyi Zhonglian Technology Group, once said such a sentence when discussing more possibilities for upgrading the domestic cultural tourism model, "food culture is a luster for any cultural tourism product", the pioneer who strides forward in the field of cultural tourism innovation, and said the importance of food culture, as an important part of large-scale cultural tourism products, the traffic import function and consumer communication function undertaken by food culture are self-evident.
The mainland is a multi-ethnic country with a vast territory and complex topography, and the natural water and soil have given birth to different cultural features, and three meals a year at three times, wheat, rice, poultry, and fish also constitute a diverse and complex dietary system on the mainland under the influence of natural resources. Looking at the world's food culture circle, it is difficult to find a scene like China, where the major cuisines have their own learning. From ancient times to the present, there have been countless literati and writers who have been promoting the food culture of the mainland, and to this day, eating well is the constant pursuit of life for many people.
The ingenious integration of food and cultural tourism
Under the current food culture in the mainland, it has almost become a consensus of cultural tourism to skillfully cooperate with large-scale cultural tourism products and food economy, and the food street food town can not only provide a variety of food supply for hungry consumers, but also make cultural tourism products and consumers have more emotional connection, stimulate consumers' desire to share, and make food culture a traffic port for cultural and tourism products.
Taking the Southern Silk Road led by the National Arts Zhonglian as an example, strolling in the streets of the sleepless city can not only feel the strong Silk Road culture, but also taste the characteristics of Sichuan and Yunnan flavors and famous delicacies from all over the country in the rows of food stalls.
The Southern Silk Road never sleeps
The Southern Silk Road Sleepless City, located in Hongxing Village, Yunlian County, Yibin City, Sichuan Province, has an art gatehouse, characteristic kiosks, interactive check-ins, trendy toys and amusements, theme performances, children's playgrounds and other formats, and is China's first Southern Silk Road cultural theme immersive interactive experience space, Chinese traditional culture inheritance base, and domestic night economy demonstration area. Since its opening, the city that never sleeps on the Southern Silk Road has been on the local short video hit list many times, and has become a new business card of Yunlian's urban tourism.
When night falls, consumers paced back and forth in front of the food stalls, tasted food in laughter, exchanged questions and answers with merchants, and took photos and shares with friends, completing commercial consumption behavior and traffic introduction. At this time, the food town presents not only the Sichuan-Yunnan food style centered on the culture of the Southern Silk Road, but also the ingenious cooperation between the food culture and the national art Zhonglian city model, allowing consumers to enjoy the dual experience of strong culture and exquisite food in the dark night.
Regardless of the trend of economic development, the food economy will not produce fatal changes, and will develop with the development of different industries to produce model association and integration. The cultural tourism industry wants to expand its content and iterate its model, and the food economy is undoubtedly a huge boost, which can bring great energy and vitality to the entire industry. However, the food culture is complex and broad, involving many links, and only by carefully studying the content and finding the meeting point between food culture and cultural tourism can the ingenious integration of the two parties be realized.