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Inheriting the classic Pu'er tea business "Fuxingchang" set sail again

author:Yunnan Net

Walking into Fuxingchang, located in Shuhe Ancient Town, Gucheng District, Lijiang City, you can see pieces of golden tea-shaped lighting, grid-arranged Pu'er tea cakes, and private and quiet tea rooms... The traditional houses of Naxi give the tea aesthetic space the background, and the pleasant feeling of the breeze blowing on all sides is rushing to the face, where you can slow down and take a break. Tea artist Xu Wenjing is making tea for guests, introducing the more fragrant Pu'er tea categories while telling the changes of the business name "Fuxingchang".

Inheriting the classic Pu'er tea business "Fuxingchang" set sail again

Fuxingchang second floor decoration

It is understood that at the beginning of the 20th century, Heqing businessman Hua Jitian saw business opportunities and founded Fuxingchang, mainly engaged in tea, cloth, medicinal materials and other businesses. Then it developed and grew, and Lijiang was divided into Kunming, Xiaguan, Deqin, Weixi, Muli, Kangding, Lhasa and other semicolons, and more and more Fuxingchang people walked on the road of tea and horse trade.

Inheriting the classic Pu'er tea business "Fuxingchang" set sail again

Fuxingchang second floor decoration

Cordyceps from Deqin, mother-of-pearl, musk, chicken foot huanglian from Weixi, Qinjiang, poria, woolen from Lhasa, kazingbu, deer antler velvet from Muli and other products were transported to Kunming, Guangzhou and Shanghai through the Fuxing Chang people for sale. In the business history of Fuxingchang, it has accumulated the business connotation of integrity management and quality first, and witnessed the history of Naxi merchants doing business for more than 100 years.

Inheriting the classic Pu'er tea business "Fuxingchang" set sail again

The Naxi masses were drinking tea and chatting

After the founding of the People's Republic of China, several houses in Fuxingchang set up the "Happiness Home Nursing Home", which was the only pension welfare institution in the ancient city of Lijiang in the 50s. In order to subsidize the daily expenses of the nursing home, a teahouse was opened in the front of the street in the front yard, and at that time the teahouse did not have a name, and the residents affectionately called it "Happiness House Teahouse". After that, he also ran restaurants and cafes. In 2006, Fuxingchang Tea Estate was restored at the original site of Happy Old Tea House.

Inheriting the classic Pu'er tea business "Fuxingchang" set sail again

Happy old tea estate appearance

By chance, Lijiang young man Wang Luoping learned about Fu Xingchang and became deeply interested. In 2012, with respect for the spirit and culture of the ancient tea horse road, Wang Luoping officially took over and operated Fuxingchang Tea House.

Inheriting the classic Pu'er tea business "Fuxingchang" set sail again

Fu Xingchang team

Over the years, Wang Luoping has been going back and forth to Burma, Pu'er, Tengchong, Ruili and other Pu'er tea and jadeite production areas and bases, carefully selected, established a team of tea art quality controllers, and obtained the qualification certificate of jadeite appraiser. Just to bring more old, fragrant and beautiful Pu'er tea and jade to friends and tourists who come to Li.

Inheriting the classic Pu'er tea business "Fuxingchang" set sail again

Facebook tea

As the inheritor of the new generation of Fuxingchang Tea Estate, with his forward-looking business vision, he has accumulated a large number of old tea customers at home and abroad who love, recognize and cherish tea. "With our unremitting efforts, Facebook tea has been used as a private customized gift for high-end brands, and Fuxingchang Tea Estate has also become the designated reception point for high-end community exchange platforms such as Zhenghe Island, Shuangzhi Elite Hui, and Jinjin Le Dao Reading Club in Lijiang Old Town." Wang Luoping talked eloquently.

Wang Luoping and his team named the Pu'er tea of various years as Naxi names such as "Tianyu" and "Yuxue". They are meeting friends with tea, receiving tourists from all over the world and giving a Lijiang souvenir; With tea as the medium, walking on the road of casting the new Fu Xingchang brand; It also pays tribute to and inherits the tenacious and good-looking commercial civilization of the ancient tea horse road.

Yunnan net trainee reporter Li Xingwen

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