The call for the cancellation of e-commerce live streaming is getting more and more support!
The cancellation of e-commerce live streaming is a general trend because it affects the economy of all aspects of society. I'm not talking about e-commerce, it's e-commerce live broadcasting! There is an essential difference here.
Physical stores affect many economies, housing, jobs, upstream and downstream links, there are many jobs, and it also gives more entrepreneurial and employment opportunities for people over 35 who have been laid off by age discrimination by major companies.
The reason for the popularity of e-commerce live streaming is the epidemic, and there was live broadcast before the epidemic, but because there are physical stores and can be seen and touched, so live streaming has always been tepid. The outbreak of the epidemic, trapped in the surrounding communities, coupled with the closure of stores from time to time, only takeaway and express delivery are delivered to the community unimpeded, so the live broadcast will explode.
Later, after the lift, the physical stores were like dominoes, one after another closed, and they were out of sight. High rents and non-rent reductions crushed a straw for physical stores, because during the epidemic, stores were closed for a dozen days or even months a year, and physical store owners could not bear it.
Until 2023, the economy has not improved, European and American countries have reduced orders at home, the Russian-Ukrainian war broke out, the United States blocked Huawei, Canada seized Huawei elites, Foxconn relocated to Vietnam, real estate collapse, and now the Israel-Palestinian war, which has affected the operation of the global economy.
And the live broadcast is the only one from here, at the beginning, everyone is equal, the traffic is the same. Now it has changed its taste, basically it is the head live broadcast Internet celebrity and capital monopoly! Ordinary live streaming is getting less and less, and even no traffic.
Take a look at Brother Dayang's live broadcast, several anchors, all of whom open companies. The head anchor is actually a monopoly dealer, a person directly eats the vast majority of the benefits, plus the extremely low cost harvesting producer, the early price is lower than the market price, and then the formation of consumption habits higher than the market sale, the difference in the middle price is all in the hands of the dealer.
Originally, these profits were distributed among various related industries, such as distributors, logistics, stores and other links, which was an important means of revitalizing the social economy. Now it is good, directly let a few anchors with goods or stars monopolize, the distribution process is less, the profit is taken by the anchor alone, Li Jiaqi and Weiya, Dayang Brother Xiao Yang and other anchors are examples.
This live broadcast model is not as good as the previous distribution model, which can increase jobs and capital flows, plus taxes, etc., to ensure that the water in the society is mobile, and excessive live broadcast is harmful and not beneficial. In the long run, it will not be good for the economy, but the monopoly will become more and more serious, and more and more capitalists will join.
At present, it is known that the countries that ban live broadcast are Indonesia, India, Vietnam, the European Union, the United States, Malaysia, etc., the reasons for these prohibitions are the same, are affecting the social economy, this approach is right, you have to know that e-commerce can provide 30 million jobs, but the entity can provide 300 million jobs more!
Some people may have said that the strong call must be the owner of the closed physical store, but you have to know that this strong call is not only the physical owner, but also the small factory, how many employees in this small factory do you know? A friend of mine works in a small factory in a second-tier city with a monthly salary of 6,000, which is very satisfying for him because there are no strict regulations of large factories. After the live broadcast went viral, his small factory orders deteriorated day by day, and even closed down in the end, and my friend began his journey to find a job (friend is 38 years old).
E-commerce (Taobao Pinduoduo) does not need to be canceled, what is prohibited is live broadcasting! The harm is greater than the physical store.
When you go out to play during the November holiday, it is said that the famous commercial street is really brightly lit and the fireworks never sleep. That's really pyrotechnics! It's a spectacle I haven't encountered in years!
And now on weekdays, take your children to the same commercial street, which is really called depression, and there are so many hundreds of people coming and going, which is completely different from the grand scene.
Now there are poor jobs, and there are more and more reports about the dismissal of employees. There are more dry snacks in the evening than food to buy. The economic downturn is fundamental, and the source is live broadcasting.
If the live broadcast is closed, it will not be so rolled, too rolled everyone does not earn money, the money is made by a few people, and the unemployment is increasing, the income of the people has declined, they dare not buy a house and dare not take out a loan, they can only be forced to buy cheap goods, consumption downgrade is kidnapped to continue low-level e-commerce consumption.
If e-commerce continues to develop, the commercial streets of major shopping malls will be unsustainable, and many small and medium-sized merchants will disappear and become history!
Why don't our domestic departments intervene? I think they have considered it, afraid that if the ban on live streaming is introduced, the economy will collapse, which is tantamount to making things worse.
But if the relevant ban on live streaming is introduced, then the city will have young vitality, prosperity, vitality, and leaping! This is the real youthfulness.
#Magic Flower Challenge ##是否应该取消电商 to promote the local small commodity economy#