May 19, 2024 is the 14th "China Tourism Day", and the Ministry of Culture and Tourism will take this opportunity to carry out a series of publicity and promotion activities in the form of "theme month, theme week and theme day" in the form of "theme month, theme week and theme day" throughout May, so as to further boost the confidence of tourism practitioners, stimulate the consumption potential of the tourism market, promote the rapid recovery and development of the cultural and tourism market, and realize the "5.19 China Tourism Day" shared by the whole people.
According to the Notice of the Office of the Yunnan Provincial Department of Culture and Tourism on Carrying out the 2024 "5.19 China Tourism Day" Activities, and taking the opportunity of the successful holding of the main venue of the "5.19 China Tourism Day" in Tengchong in 2023, the 2024 "5.19 China Tourism Day" activities in Tengchong City will be launched one after another.
"5.19 China Tourism Day"
Tengchong theme live broadcast
When: May 18-20, 2024
Activity content: Carry out 5 online live broadcast activities with the theme of "5.19 China Tourism Day", including 4 scene area characteristic live broadcasts and 1 interactive live broadcast.
Live broadcast platform: Douyin, video number @Tengchong Cultural Tourism @Baoshan Cultural Tourism
The live broadcast schedule is as follows
The first scene
Live broadcast time: 9:00-11:00 on May 18
Live broadcast location: Jietou Xinzhuang Community
Live content: Introduction to traditional ancient villages, introduction to handmade paper museums, ancient rice paper making experience, etc
The second scene
Live broadcast time: 15:00-17:00, May 18
Live location: Simola Wa Village, Qingshui Zhongzhai
Live content: full tour of the scenic spot, Wa characteristic cultural performances, face painting experience, rice baba production, etc
The third scene
Live broadcast time: 9:00-11:00 on May 19
Live broadcast location: Heshun Ancient Town Scenic Area
Live content: Characteristic ancient town tour, Heshun library, homestay, etc
Scene 4
Live broadcast time: 15:00-17:00, May 19
Live broadcast location: Dongshan International Health Resort Scenic Area
Live content: Alpine meadow tour, camel riding experience, boutique homestay introduction, etc
Scene 5
Live broadcast time: 9:00-11:00 on May 20
Live location: Hot Sea View Area
Live content: full tour of the scenic spot, geothermal food experience, special cupping experience, etc
"5.19 China Tourism Day"
Tengchong theme theatrical performance
When: May 19, 2024
Activity content: The "5.19 China Tourism Day" special public welfare theatrical performance - "Intangible Cultural Heritage Theater" and "Overseas Chinese Hometown" will be held in Heshun Scenic Area, putting Tengyue culture and folk customs on the stage, focusing on Tengchong story, Tengchong development, Tengchong memorabilia, and Heshun culture, combining speaking, singing, and acting to concretize and humorize Tengchong culture.
Performance
Session 1: Intangible Cultural Heritage Theatre
Venue: Heshun Yunnan Commercial Hall Stage
Performance time: 10:30-11:00 on May 19
Performance introduction: The perfect integration of intangible cultural heritage and scenic spots, excavation of Tengchong's local intangible cultural heritage, vivid interpretation and reproduction of those beautiful stories and historical culture. The intangible cultural heritage theater on the old stage of Heshun Alley was staged wonderfully, and there were more intangible cultural heritage items such as shadow puppetry to meet tourists. The ancient rhyme is new, the literary atmosphere is permeated everywhere, the old tune of the present song, and the excellent tradition can be carried forward.
Session 2: Overseas Chinese Feelings
Venue: Heshun Alley Bar Street Grand Stage
Performance time: 15:30-16:00, May 19
Introduction: Heshun is a "living" ancient town, where more than 7,000 original residents still live. The "hometown feelings" in the ancient town put Tengyue culture and folk customs on the stage. A section of Heshun's "overseas Chinese hometown" performance, and the villagers pounding clothes in the laundry booth, the naughty children playing in the river, and the roadside vendors selling jade as snacks These realistic scenes are intertwined with each other, forming a picture of Heshun folk customs, allowing you to taste the aroma of books and fireworks in the ancient town.
"5.19 China Tourism Day"
Civilized tourism promotion activities
On May 19, 2024, China Tourism Day, Tengchong Cultural Tourism will set up a special civilized tourism theme publicity activity.
Civilized activities are arranged
Activity 1: Tengchong civilized tourism promotion theme video
Release platform: Tengchong Cultural Tourism official platform
Published: May 19, 2024
Activity 2: Offline civilized tourism promotion activities
Location: Hot Sea View Area
Event time: May 19, 2024
Activity content: distribute civilized tourism promotional materials, civilized tourism cultural and creative gifts, publicize and explain Tengchong tourism characteristic resources, and answer tourists' questions
"5.19 China Tourism Day"
#519带你游腾冲
When: May 2024
Activity content: Tengchong Cultural Tourism builds topics on Sina Weibo, Douyin, WeChat public platform and other platforms or special topic #519 takes you to Tengchong Call on fans across the network to add topics, come and publish works to confess Tengchong, so that the beauty has been "spread to the city".
519 takes you to Tengchong
Activity platform: Sina Weibo, Douyin, WeChat public platform
Topic or topic: 519 takes you to Tengchong
How to participate: Post original pictures and texts, and add the topic #519 to take you to Tengchong