#妙笔生花创作挑战#
Celebrities engage in side hustles, is it a creative move or putting the cart before the horse?
With the development of the times and changes in the market, the source of income for stars is no longer limited to the traditional performing arts.
In the entertainment industry, more and more stars have begun to get involved in the business field and start a side business.
From the restaurant invested by writer Han Han to Zheng Kai's trendy brand clothing, stars have crossed borders and emerged in various industries.
However, behind these successful cases, there are also some stars who have suffered serious losses due to improper investment. In the face of this trend, people can't help but ask, is it a creative move for celebrities to engage in a side business, or is it putting the cart before the horse?
Han Han restaurant closure incident
Recently, investor Wang Wenchao broke the news in an interview that although the restaurant invested by Han Han is very famous, the dishes taste unpalatable, which eventually led to a loss of hundreds of millions of yuan.
Han Han's restaurant, called Nice to Meet You, opened its first store in Shanghai in 2014 when business boomed, and then expanded rapidly, at one point exceeding 60 stores nationwide. However, with the changes in the market and the intensification of competition, the restaurant gradually fell into rumors of unpaid wages, and was exposed to mass closures due to licensing and hygiene issues.
In fact, Han Han's side business is not only to open a restaurant, he has also worked as a racing driver, made movies, and opened a bookstore. Although these side hustles brought him a certain amount of popularity and income, they also consumed a lot of his time and energy. As a writer, can Han Han invest enough energy in his side hustle to maintain the quality of his work? This is also a concern for many fans.
Zheng Kai Chao brand success road
Compared with the failure experience of Han Han Restaurant, Zheng Kai's trendy brand career can be said to be booming. Zheng Kai's trendy brand is called "DUEPLAY" and was founded in 2014.
With Zheng Kai's influence and fashion sense in the entertainment industry, the brand quickly became popular among young people, and its turnover continued to rise. According to statistics, on the first day of the establishment of the brand, the turnover reached 700 million yuan, becoming a dark horse in the tide brand industry.
The success of Zheng Kai Chao brand undoubtedly provides a new idea for other stars to engage in side businesses. With their own fame and resources, celebrities can easily attract the attention of fans and consumers, thus gaining an advantage in the market competition.
However, this does not mean that celebrities can rest easy on a side hustle, and if there is a problem with the quality of the product or service, it is likely to deal a serious blow to the brand image and the reputation of the celebrities themselves.
The pros and cons of celebrities engaging in side hustles
Celebrities engage in side hustles and have certain advantages. First of all, the stars have a large fan base, which provides a good market base for them to start a side business.
Secondly, the popularity and influence of celebrities help to increase the awareness of brands and products and reduce marketing costs. Finally, celebrities often have a wealth of resources and connections that help them succeed in business.
However, there are also certain risks in celebrities engaging in side hustles. First of all, a side hustle may distract celebrities and cause their performance in their acting careers to suffer. Secondly, if the side business is not run properly, it may cause damage to the personal image and reputation of the star. Finally, celebrities often lack business experience and expertise, which can lead to various difficulties when running a side business.
Creative or putting the cart before the horse?
In the face of the phenomenon of celebrities engaging in side hustles, people can't help but ask, is this a creative move, or putting the cart before the horse? It is undeniable that the stars have achieved certain success in the business field, showing their creativity and talent.
However, for many stars, acting is the foundation of their career. If you focus too much on the side business and ignore the development of the acting career, it is likely to lead to putting the cart before the horse and the gains outweigh the losses.
Therefore, celebrities should maintain a rational and cautious attitude when engaging in side hustles. They should weigh the pros and cons to make sure that a side hustle doesn't interfere with their acting career.
At the same time, they should strive to improve their business knowledge and abilities to ensure success when running a side business. Only in this way can stars achieve a double harvest of acting and business, and add more brilliance to their lives.