On October 8th, Chengdu, the first tasting meeting of Xingtu Star Era ES was presented in the form of a concert, joining hands with the Chengdu Philharmonic Principal Orchestra and young pianist Wang Chao, two star-bred friends, to integrate music and aesthetic art to create an ultra-comfortable full-sensory immersive music feast, showcasing naturalistic aesthetics and user-oriented design philosophy. It is hoped that users will enjoy comfort and freely explore the world based on ES's design.
"Star Sound" blends music and the concept of "new life". Music has the ability to convey emotions and create new life. Xingtu Xingji is a high-end new energy sequence of Xingtu brand, which not only brings ultra-comfortable new experience to warm high-tech middle-class families, but also empowers the entire new energy vehicle market with a new force in the automotive industry.
The harmonious, beautiful and moving characteristics of music resonate deeply with the comfortable, relaxed and comfortable feeling created by the aesthetic design of Star Era ES. The Chengdu Philharmonic Orchestra will interpret the ultra-comfortable concept of Xingtu Xingjian and the ultra-comfortable natural beauty of Xingtu ES with music. This concert is the "new birth" of the concept of comfort in the Star Era, and it is also the comfortable "Star Sound" interpreted by the Chengdu Philharmonic Orchestra with music.
Chery Group's high-end brand Xingtu new energy product series "Star Era" is the first pure electric model, and iFLYTEK Spark Cognitive Large Model is the first model; The first mass-produced 800V high-voltage platform Chinese brand car. Combining the advantages of world-class platform technology and the car building concept of equal rights for comfort, the comfort design with naturalistic aesthetics and user experience first, and bringing users intelligent products that exceed expectations. Committed to bringing a full-dimensional ultra-comfortable experience to warm technology middle-class families.
Based on the ultra-comfortable brand gene of the entire Star Era, Star Era ES takes natural comfort aesthetics as the core design philosophy in styling design, and uses the wind air movement and water flow as the design inspiration source to create ultra-comfortable interior and exterior shapes, which is a clever fusion of natural beauty and design science. The core concept of natural comfort aesthetics: starting from nature, loyal to comfort. It is the freedom of the aesthetics of the wind, but also the confidence and elegance of the person who controls the wind; It is the casual elegance of the flowing rhyme of the curved water, and it is also the philosophy of the world that is as good as water.
The exterior shape of "Wind Aesthetics" is inspired by aerodynamics, derived from the exploration of design science and the respect for the integration of natural beauty, with a simple, elegant and unique design language to create Star Era ES, integrating sports genes and wind aesthetic styling design, Star Era family's unique front face design Butterfly Face, wide face low stomach, slip back shape, streamlined waist line design.
The vitality of simplicity is the longest, and pure design language can continue to bring a long-term value. Under the premise of ensuring the interior space, the full-size sedan achieves the proportions of a four-door sports coupe, dynamic and elegant. The unique front, side and tail shape makes the Star Age ES highly recognizable.
The front face of the phoenix feather butterfly is the unique front face design gene of the Star Era family, which integrates the beautiful meaning of turning cocoons into butterflies into the elegant shape of the front face of butterflies, and the dynamic image of butterflies is elegant and beautiful, and butterflies represent beauty, freedom and the tenacious vitality of turning cocoons into butterflies in Chinese and Western traditional culture; In the collision of multicultural design teams, integrate Chinese and Western cultures; The horizontal headlamp of the front face and the ISD intelligent interactive lamp form a unique front face shape of the wind feather butterfly, which combines the natural beauty transmitted by the butterfly with technological elements, giving the Star Era ES a more unique meaning and front face shape.
The body length, width and height are 4945mm*1489mm*1978mm, and the wheelbase is nearly 3 meters. Under the premise of ensuring the interior space of the full-size sedan, it brings dynamic and elegant body proportions and beautiful body curves.
The wind language interactive light makes the interaction more life and makes life more interesting. The Wind Language Programmable Interactive Headlight consists of a total of 972 LED lamp beads, inspired by the flapping wings of butterflies, incorporating lightness and elegance into the unique and dynamic shape of Star Age ES, which also symbolizes the rebirth of breaking the cocoon. By customizing different scene patterns, it can provide effective and interesting information to drivers and pedestrians, such as power information, weather forecast, tire pressure, steering and other emojis.
The electric rear wing is a supercar configuration with intelligent control, allowing the wind rider to experience the fun of ultimate maneuvering more safely. 0~15 degrees 2 gears adjustable, can be automatically raised and lowered with speed. The speed reaches 90km/h and turns on first gear and 110km/h in 2nd gear. It can also be manually opened and closed through the car screen, voice, and mobile phone APP. It provides downforce on the rear axle, improving stability and safety at high speeds, while bringing a high-end sporty feel.
Qingfeng double-layer silver-plated canopy adopts double-layer heat insulation film and silver-plated process, which can reduce the temperature in the car by 7-8°C compared with ordinary glass, and isolate the ultraviolet rate by 99%, creating the most comfortable and free glider cockpit experience for users.
According to the design of aerodynamic principle, to create the ultimate drag coefficient of 0.205, the wind design brings lower energy consumption, longer endurance, more comfortable experience. Ultra-low wind resistance can effectively reduce wind noise, bringing the ultimate ultra-quiet and comfortable experience to drivers and passengers. Star Era ES has the largest space utilization rate in its class, with 1512mm of shoulder space in the front, 1484mm in the rear, 1024mm in the front headroom, 958mm in the rear, 965mm in the front legroom, and 975mm in the rear legroom, maximizing the comfort of the seating space.
World-class "ultra-comfort": all series are equipped with air suspension + CDC, front double wishbone + rear five-link as standard, the lowest wind resistance of 0.205Cd in its class, and the minimum turning diameter of 11.4m. World-class "low energy consumption": 11.7kWh per 100km, redefining the power consumption standard; the first Chinese brand car to mass-produce 800V high-voltage platform, with a range of 150km in 5 minutes, 30%-80% in 15 minutes, and a long range of up to 900km.
"Five good" intelligent cockpit: "good-looking", 2.5K high-definition central control screen, simple and scenario-based HMI; "Easy to use", full-scenario collaboration, smart services, intelligent interaction, entertainment, and technology; "Good", 23 Yang, 1000W peak power, panoramic sound, headrest speaker; "Good smell", 6A healthy cockpit + AQS system + CN95 grade air filter + negative ion + intelligent fragrance; Make users "like it".
Xingtu brand is a high-end brand released by Chery Group in November 2018, facing the global market and concentrating superior resources to build, positioning itself as a global intelligent new energy high-end brand. EXEED is the master of technology Chery, the pioneer of Chery technology, and the breakthrough of Chery brand. The English name EXEED is derived from "EXCEED", and the Chinese name "Star Path" means "a journey to explore the unknown".
Xingji is a new series launched by the Xingtu brand based on the deep insight into user needs based on Chery Automobile's 26 years of experience in car manufacturing, and its goal is to create the ultimate comfortable travel experience for users. On the basis of the high-end of Xingtu, Xingtu is an extension to electrification, which is the connection and extension of Xingtu brand, and also an extension of Xingtu's brand image of "intelligence, light luxury and vitality". Star Era: It is Chery's new beginning for the transformation of the new four modernizations since the Star Journey, and the sword refers to the "new era of new automobiles";
Star Era was born in the world and is committed to becoming a popularizer of global air suspension, making air suspension + CDC continuous damping damping control system the standard for pure electric vehicles, redefining a new standard of comfort and making comfort equal; Star Era will be positioned in the new energy market of 200,000-500,000 yuan, covering B-C class, sedans, SUVs, MPVs and other body forms, pure electric and extended range full track, and will also enter the EU simultaneously, allowing China's high-end new energy vehicles to spread all over the world; The target group of Star Era is based on the advancement of the image of Xingtu warm technology trendy men, they are the new middle class of warm technology, they are life progressors, family leaders, career confident, and era creators. They need a balance between life and career, and they need the warmth and comfort that resonates with their hearts.
Since the second half of last year, Xingtu has continued to increase its network construction, and by the end of July, the scale of Xingtu network has exceeded 300, and in 2023, an average of 1 new network will be added every 2 days. In the past year, a total of 150 new networks were added, of which the conversion of joint ventures and luxury accounted for 68%, and these stores have very rich experience in luxury car sales and service;
Xingtu has always believed that "service is the only shortcut to build a high-end brand", so in terms of service, Xingtu has always adhered to high standards and high investment. In February, Xingtu announced that all models will achieve a lifetime warranty for the whole vehicle, upgrade quality lunch 2.0, "dual-network co-repair" worry-free service network plan, six one service commitment, etc., to provide users with intimate services, eliminate users' worries, and further promote sales growth.
Thanks to the implementation of various business layouts in the 2.0 stage, Xingtu has made breakthrough progress this year, with sales increasing month-on-month for nine consecutive months, with sales of 15,199 units in September, a year-on-year increase of 93.9%; Sales from January to September were 80,982 units, up 122.4% y/y.
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