When it comes to smartphones, everyone is familiar with Huawei, Xiaomi, Samsung, Apple and other brands, of which Apple has a pivotal position in the smartphone market. In the Chinese market, only Huawei can compete with it in previous years.
However, with the continuous decoupling and breaking of the chain in the United States, just above Huawei's seven inches, the brilliance of the Kirin chip is only a flash in the pan, and Huawei's mobile phone business has suffered an unprecedented heavy blow. On the other hand, Apple, because Huawei was stuck in the neck, which made Apple have no threat in the Chinese market for a while, and began to harvest profits wildly.
In addition, Apple also responded to US sanctions and did the business of "eating and smashing pots" in the Chinese market. It is necessary to comprehensively "de-Sinicize", gradually kick Chinese manufacturers out of Apple's production lines, and also transfer production lines to Southeast Asia, anyway, do not do personnel.
Everyone also knows that since the Apple 14 series of mobile phones overturned, Cook has high hopes for the Apple 15 series. As a result, at this time, Huawei's Kirin chip came out, which made Cook a little unexpected, but the original plan could not be changed, and Cook was still very confident in the Apple 15 series mobile phone with high hopes.
The phone has also been released for a while, and what Cook didn't expect was that this time there was another "rollover" drama. The first review was even more miserable. Some netizens complained like this, calling the Apple 15 mobile phone a "hand warmer", which is used to describe the fever problem of this mobile phone is very serious. Some netizens complained that this phone is not innovative, eating old books, and the price is too high.
Compared with the continuous overturning of Apple's mobile phones, the development momentum of domestic mobile phones is very strong, Huawei's Mate60 series, Xiaomi's MIX Fold3, etc. can hang Apple 15.
Apple faces many problems, first of all, it has transferred the production line to Southeast Asia, that is, India and other regions, although it can save costs, but the yield rate of mobile phones produced in India is too low, coupled with global users are also resistant to Indian-made mobile phones, which also has an impact on the reputation of Apple's 15 series. Some insiders predict that the sales of the Apple 15 series in the Chinese market will decline by more than 20% compared to the Apple 14 series.
Secondly, Apple's mobile phone has a serious heating problem in a row, which has been exposed by some digital bloggers to be related to Apple's A series chips, resulting in the deterioration of Apple's mobile phone reputation.
In addition, Apple has been acting very hegemonically over the years because of its monopoly position in the fields of charging accessories, iOS ecosystem, Apple Pay, etc., which has also caused dissatisfaction in many countries, such as the European Union and France. Previously, it was also reported that the European Union required Apple to unify the USB-C interface, and France also asked Apple to deal with the problem of excessive radiation of Apple 12 as soon as possible. No matter how you look at it, Apple is going downhill. After that, I will definitely pay for my arrogance.
In my opinion, Apple's lack of progress, shoddy charging, and such a high price, is to treat consumers as "wronged heads", want us to pay, that is impossible. In addition, the strong return of Huawei's Mate 60 series will definitely bring a lot of pressure to Apple, I hope it can take it as a warning and forge ahead! Don't narrow your path.