The list of best-selling mobile phones in the first quarter of 2024 is released: Apple Samsung is open in five or five, and there is no name on the domestic list
In this era of rapid technological development, smartphones have become an indispensable part of modern people's lives. As consumers demand more and more mobile phone experience, major mobile phone manufacturers are constantly innovating and striving to stand out in this fierce market competition. Recently, Counterpoint Research, an authoritative organization, announced the list of the world's best-selling smartphones in the 2024 quarter, giving us a glimpse of the current changes in the mobile phone market.
The State of the Global Smartphone Market: High-end flagship models are the growth engine
According to the report, among the ten best-selling mobile phones in the world in the 2024 quarter, Apple and Samsung each occupy five positions, which can be described as equal. It's worth noting that seven of the ten phones are high-end and have a wholesale price of more than $600. This reflects the growing preference of consumers for high-quality, long-enduring, and powerful flagship models.
The rising trend of the high-end mobile phone market has become an important engine for the growth of the entire smartphone industry. With the full popularization of 5G networks and the continuous advancement of innovative technologies such as artificial intelligence and folding screens, consumers' requirements for mobile phone experience are also increasing day by day. High-end flagship models that can provide excellent performance, excellent navigation, and high-quality imaging systems will naturally become the first choice of consumers.
The performance of domestic mobile phones in domestic and foreign markets
In the domestic market, domestic mobile phone brands occupy nearly eighty percent of the market share by virtue of their cost-effective advantages. Globally, domestic mobile phone brands are still limited in their shipments, accounting for only three of the top five brands. This shows that although domestic mobile phones perform well in the domestic market, they still lack sufficient competitiveness in the international market.
In order to occupy a place in the global market, domestic mobile phone brands must increase investment in innovation and enhance product strength and differentiated competitiveness. Whether it is in hardware configuration, system optimization, imaging system, artificial intelligence and other fields, breakthrough innovation is needed in order to stand out in the homogeneous mobile phone market and win the favor of consumers.
High-end market landscape: Apple and Samsung dominate
In the high-end mobile phone market, Apple and Samsung can be said to occupy an absolute dominant position. According to the report, Apple's share of the high-end market is as high as 71%, and the iPhone 15 series series occupies the top four positions. The iPhone 15 Pro Max ranks with a share of 4.4%, which shows how much consumers favor this phone.
Samsung, on the other hand, has a 17% share in the high-end market with its foldable phone series. Foldable flagship models such as the Galaxy Z Fold4 and Galaxy Z Flip4 have earned Samsung a foothold in the high-end market. It is worth noting that the Huawei Mate 60 series is also expected to re-enter the high-end market, adding new competitive forces to this market.
Future development trends: Innovative technologies will continue to drive the development of the industry
Innovative technologies such as 5G, artificial intelligence, and folding screens will continue to drive the development of the smartphone industry. With the full coverage of 5G networks, the network experience of mobile phones will be greatly improved, bringing new possibilities for application scenarios such as mobile office and cloud gaming. The continuous deepening of artificial intelligence technology will also give mobile phones more powerful computing power and intelligent experience.
The maturity of foldable screen technology will also bring a new form and use scenarios to mobile phones. It's likely that we'll see more innovative products coming out to bring consumers an experience they've never experienced before. In this process, the high-end mobile phone market is expected to continue to maintain a rapid growth trend, and emerging markets such as India may become the fastest growing regions.
Although the current share of domestic mobile phone brands in the global market is limited, as long as they continue to increase investment in innovation, enhance product strength and differentiated competitiveness, they will definitely be able to occupy a place in the future market competition. I believe that in the near future, we will definitely be able to see more excellent domestic mobile phone products, bringing new experiences and surprises to consumers.