Recently, many netizens posted complaints
A brand of Mother's Day elevator poster advertising words.
According to a post posted by a netizen,
What caused controversy this time was
An elevator advertisement for a brand promoting its product "Supreme Laundry Detergent".
In the advertisement, a brand said
"Once upon a time, my mother used a large bottle of laundry detergent
Helped us with our laundry,
It's heavy, it's hard,
Now, finally
'Concentrate + 'Biotech 'Supreme Laundry Detergent',
The amazing laundry technology of the future,
Make mom's laundry easier, less effortless, and more worry-free."
In addition, on the outer packaging of laundry detergent products in the poster,
It is also written "Mom, you use it first".
In addition, it appeared on the poster
Silhouette of a woman pregnant, with a baby, laundry, mopping the floor.
This incident caused netizens to complain:
Why do you want to give laundry detergent on Mother's Day?
Netizens are also talking about this, and some people think that the advertisement is really inappropriate. Domineering Fan er Lucky Cat: Finally someone complained, we saw this advertisement in the elevator, my daughter asked me, why do you want to send laundry detergent to your mother on Mother's Day, why must it be your mother's laundry detergent? I'm worried about having nowhere to complain? Baa Da loves spicy food: this is a fact, since you want to make money, of course, you must consider the feelings and thoughts of consumers, and improve it. There are also those who believe that they do not feel offended. Judging the ugly: It's hard to do laundry now? Isn't it all washing in the washing machine? Ah Sheng: There is nothing wrong with this advertising slogan, why are they so glassy? Many netizens believe that this kind of advertising slogan portrays laundry as a mother's exclusive housework, with a strong stereotype.
Housework gives priority to mothers, this gift is very unreasonable
China Women's Daily commented: "Reward my mother for washing clothes", this gift is unreasonable and rude. Bundling the role of "mother" with "housework", and calling it "gratitude", is simply off the charts. The "rollover" of the advertisement exposed the deficiencies of the business's gender concept and cognition, and the value tendency and orientation of "housework mother first" revealed in the subconscious should be corrected. Together, we strive to abandon stereotypes, think about and explore how to lift the explicit or invisible shackles of housework, and truly achieve gratitude, respect and reduce the burden, which is the best gift and blessing for mothers.
Do you think this Mother's Day ad is appropriate? Welcome to leave a message to discuss~
Source: China Women's Daily, News Morning Post, Bailu Video, Southern Metropolis Daily, netizen comments, etc
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