2024-2030 China laundry detergent industry market supply and demand situation and prospect strategic research and judgment report

Report No.: 1759008

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　　The market status of China's children's laundry detergent industry

　　In recent years, with the development of Chinese society and people's pursuit of quality of life, the children's laundry detergent industry has developed rapidly in the market. With the growing consumer demand for children's laundry detergent, the market size of China's children's laundry detergent industry is also expanding, and the market size of the children's laundry detergent industry is expected to increase from 20 billion yuan in 2020 to 30 billion yuan in 2021.

　　From the perspective of technology research and development, companies are also investing in the development of safer and more environmentally friendly children's laundry detergent products, making their products more suitable for children's skin and gentle, helping to protect children's skin and meet the needs of consumers.

　　Competitive landscape

　　The competitive landscape of China's children's laundry detergent industry is very fierce, mainly because the technical content of children's laundry detergent products is low, as long as the products meet the relevant standards, they can be put on the market, therefore, there are a large number of brands of children's laundry detergent products on the market, and the competition is becoming more and more fierce.

　　As consumers have higher and higher requirements for the performance of children's laundry detergent, enterprises can only stand out from the competition by continuously improving technology and developing safer and more environmentally friendly children's laundry detergent products.

　　Due to the fierce competition in the children's laundry detergent market, companies have also invested a lot of money, carried out a large number of promotional activities, and adopted a variety of channels to develop the market, so as to improve brand awareness, increase consumer recognition of their products, and establish a good corporate image.

　　The competition in China's children's laundry detergent industry is very fierce, and companies need to continuously invest in improving technology, develop safer and more environmentally friendly children's laundry detergent products, and adopt a variety of channels to open up the market, so as to improve brand awareness and gain more market share.

The "2024-2030 China Laundry Detergent Industry Market Supply and Demand Situation and Prospect Strategic Research and Judgment Report" released by Boyan Consulting consists of 12 chapters. Firstly, the market development environment of the laundry detergent industry and the overall operation situation of the laundry detergent industry are introduced, and then the current situation of the market operation of the laundry detergent industry is analyzed, and then the competition pattern of the laundry detergent market is introduced. Subsequently, the report analyzes the business conditions of key enterprises in laundry detergent, and finally analyzes the development trend and investment forecast of laundry detergent industry. If you want to have a systematic understanding of the laundry detergent industry or want to invest in the laundry detergent industry, this report is an indispensable and important tool for you.

The data of this research report mainly use national statistical data, General Administration of Customs, questionnaire survey data, and data collected by the Ministry of Commerce. Among them, the macroeconomic data mainly comes from the National Bureau of Statistics, some industry statistics mainly come from the National Bureau of Statistics and market research data, the enterprise data mainly comes from the National Bureau of Statistics large-scale enterprise statistical database and stock exchanges, etc., and the price data mainly comes from various market monitoring databases.

Table of contents of the text

Chapter 1 Development Background of Laundry Detergent Industry

Section 1 Report on the Background and Methods of the Study

1. Industry research background

2. Data sources and statistical caliber

(1) Industry statistical departments and statistical calibers

(2) Industry statistical methods and data types

Section 2 Overview of the laundry detergent industry

1. Industry concepts and definitions

Second, the main classification of laundry detergent

3. Performance requirements for laundry detergent

Fourth, the advantages and disadvantages of laundry detergent analysis

(1) Comparative advantage of laundry detergent

(2) Laundry detergent is relatively disadvantageous

Section 3 Analysis of the industrial chain structure of the laundry detergent industry

1. Introduction to the industrial chain structure of laundry detergent industry

2. Analysis of the upstream supply market of laundry detergent

3. Structural analysis of downstream application of laundry detergent

Section 4 Analysis of the development environment of the laundry detergent industry

1. Analysis of the policy environment of the laundry detergent industry

(1) Industry-related standards

(2) Relevant policies and plans

2. Analysis of the economic environment of the laundry detergent industry

(1) China's GDP growth

(2) Investment in fixed assets

(3) China's industrial development

3. Analysis of the social environment of the laundry detergent industry

(1) Environmental protection problems faced by the development of the industry

(2) Regional imbalance in the development of the industry

Fourth, the analysis of the trade environment of the laundry detergent industry

(1) Increase the export tax rebate rate in China

(2) Strengthen supervision in foreign countries

5. Analysis of the technical environment of the laundry detergent industry

(1) The development of the industry and the activity of technology

(2) Composition of industry patent applicants

6. Analysis of the environmental impact of industry development

Chapter 2 Global Laundry Detergent Industry Development Situation and Technology Trends

Section 1 Demand Analysis of Global Laundry Detergent Industry

1. Analysis of the global laundry detergent market size

Second, the global laundry detergent industry competition pattern

3. Analysis of the structure of the global laundry detergent market

Fourth, the global laundry detergent industry prospect forecast

Section 2 Development trend and trend forecast of laundry detergent industry in major regions of the world

1. Market overview and trends of North American laundry detergent industry

2. Market overview and trends of Asia-Pacific laundry detergent industry

3. Market overview and trend of EU laundry detergent industry

Chapter 3 Market Development Analysis of China's Laundry Detergent Industry

Section 1 Overview of the development of China's laundry detergent industry

First, the development history of China's laundry detergent industry

(1) Blue Moon took the lead in detonating the market

(2) Non-laundry companies enter laundry detergent

(3) Laundry companies have entered the laundry detergent market in a big way

(4) The laundry detergent market taps new consumer demand

Second, the development characteristics of China's laundry detergent industry

Section 2 Analysis of the development status of the laundry detergent industry

First, the growth of laundry detergent production

(1) Overview of the laundry detergent market size

(2) The growth of laundry detergent production

2. Analysis of the market position of laundry detergent

Section 3 Data on the retail market survey of laundry detergent

1. The retail value of laundry detergent increased

2. Changes in the proportion of laundry detergent

Chapter 4 2019-2023 Laundry Detergent Industry Import and Export Analysis

Section 1 Analysis of the import of laundry detergent industry from 2019 to 2023

1. Analysis of the total import volume of the laundry detergent industry from 2019 to 2023

2. Analysis of the total import value of the laundry detergent industry from 2019 to 2023

3. 2019-2023 average import price trend chart of the industry to which laundry detergent belongs

Fourth, the import of laundry detergent industry by country

5. Comparison of the average import price of the laundry detergent industry by country

Section 2 Export analysis of laundry detergent industry from 2019 to 2023

1. Analysis of the total export volume of the laundry detergent industry from 2019 to 2023

2. Analysis of the total export value of the laundry detergent industry from 2019 to 2023

3. 2019-2023 average export price trend chart of laundry detergent industry

Fourth, the export of laundry detergent industry by country

5. Comparison of the average export price of the laundry detergent industry by country

Chapter 5 Analysis of Economic Indicators of China's Laundry Detergent Industry

Section 1 Overall overview of China's laundry detergent industry from 2019 to 2023

First, the trend of changes in the number of enterprises

Second, the trend of changes in industry assets

Third, the trend of changes in industry liabilities

Fourth, the trend of industry sales revenue changes

Fifth, the trend of changes in the total profit of the industry

Section 2 Analysis of the supply of China's laundry detergent industry from 2019 to 2023

First, the analysis of the total output value of the industry

Second, the analysis of finished products in the industry

Section 3 Analysis of the sales of China's laundry detergent industry from 2019 to 2023

First, the industry sales output value analysis

Second, the production and sales rate of the industry

Section 4 Analysis of the operating benefits of China's laundry detergent industry from 2019 to 2023

1. Industry profitability analysis

2. Analysis of industry operation capabilities

3. Analysis of the solvency of the industry

Fourth, the analysis of industry development capabilities

Chapter 6 Analysis of the Competitive Landscape of China's Laundry Detergent Market

Section 1 Analysis of the five forces competition in China's laundry detergent industry

1. Analysis of the competitive landscape of laundry detergent brands

(1) Types of key players in the laundry detergent industry

(2) Brand competition pattern in laundry detergent industry

2. Analysis of the bargaining power of raw material suppliers

3. Analysis of consumer bargaining power

Fourth, the threat analysis of potential entrants in the industry

5. Threat analysis of industry substitutes

6. Comprehensive analysis of the five forces competition in the industry

Section 2 Analysis of Competitive Strategy of China's Laundry Detergent Industry

1. Analysis of the main competition methods in the laundry detergent industry

(1) Product competition

(2) Price competition

2. Analysis of marketing strategy of laundry detergent industry

(1) Product strategy

(2) Channel strategy

(3) Pricing strategy

(4) Promotional strategies

3. Potential competitive risks in the laundry detergent industry

Fourth, the analysis of the competitive trend of the laundry detergent industry

Section 3 Analysis of investment, mergers and acquisitions in China's laundry detergent industry

1. Overview of investment, mergers and acquisitions in the laundry detergent industry

Second, the trend of investment, mergers and acquisitions in the laundry detergent industry

Chapter 7 China Laundry Detergent Raw Materials Market Analysis

Section 1 Market Analysis of Surfactants

1. Statistics on the scale of surfactant production

(1) Statistics of the Surfactant Professional Committee

(2) National Bureau of Statistics and survey and calculation data

2. Market demand analysis of surfactants

(1) Market consumption of surfactants

(2) The downstream demand structure of surfactants

3. Structural analysis of surfactant products

Fourth, the application of surfactants in laundry detergent

(1) SAA hydrolyzed in alkaline aqueous solution cannot be used in laundry detergent

(2) SAA with poor detergency should not be used in laundry detergent

(3) SAA that is sensitive to electrolytes should not be used in laundry detergent

5. Analysis of the development prospect of surfactants

Section 2 Flavor and Pigment Market Analysis

First, the overall situation of the development of flavor pigments

2. Analysis of the supply of flavor and pigment market

(1) The growth of the output value of the flavor industry

(2) Statistics on the growth of flavor production

3. Market demand analysis of flavor pigments

(1) The growth of flavor market demand

(2) Structural analysis of flavor product application

Fourth, the application of flavor pigments in laundry detergent

(1) The application of flavor in the daily chemical industry

(2) Downstream application of daily chemical flavors

5. Analysis of the development prospect of flavor pigments

Section 3 Market Analysis of Detergent Aids

1. General overview of the detergent additives market

Second, the market demand analysis of detergent additives

3. Application of detergent aids in laundry detergent

Fourth, the development prospect analysis of detergent additives

Chapter 8 China Laundry Detergent Market Analysis by Product Segment

Section 1 Market Segmentation Analysis by Active Substance Content

1. Market analysis of ordinary laundry detergent

(1) Overview of ordinary laundry detergent

(2) The development of the ordinary laundry detergent market

(3) The development prospect of ordinary laundry detergent market

2. Concentrated laundry detergent market analysis

(1) Overview of concentrated laundry detergent

(2) The development of concentrated laundry detergent market

(3) The development prospect of concentrated laundry detergent market

Section 2 Segmentation Analysis by Classification of Decontamination Type

1. Market analysis of heavy dirt laundry detergent

(1) Overview of heavy dirt laundry detergent

(2) The development of the heavy dirt laundry detergent market

(3) The development prospect of heavy dirt laundry detergent market

2. Market analysis of light scale laundry detergent

(1) Overview of light-scale laundry detergent

(2) The development of the light scale laundry detergent market

(3) The development prospect of light scale laundry detergent market

Section 3 Market Segmentation Analysis by Additional Functional Features

1. Market analysis of conventional laundry detergent

(1) Overview of conventional laundry detergent

(2) The development of the conventional laundry detergent market

(3) The development prospect of conventional laundry detergent market

2. Conceptual laundry detergent market analysis

(1) Overview of conceptual laundry detergent

(2) The development of the conceptual laundry detergent market

(3) Conceptual laundry detergent market development prospects

Chapter 9 Characteristics of Laundry Detergent Consumption and Brand Promotion in China

Section 1 Analysis of the market demand environment for laundry detergent

1. Analysis of residents' income growth and expenditure

2. Analysis of changes in the number of households in mainland China

3. Residents' consumption expenditure on detergents

Fourth, the analysis of the characteristics of the population structure of residents

Section 2 Analysis of consumption characteristics of laundry detergent market

1. The consumption pattern of laundry detergent in urban and rural markets

Second, the consumption pattern of laundry detergent with different capacities

3. Characteristics of new consumption trends of laundry detergent

Section 3 Analysis of laundry detergent consumption preferences of different groups of people

1. Analysis of consumer preferences at different income levels

2. Analysis of consumer preferences of different ages

3. Analysis of consumer preferences in different regions

4. Analysis of consumer preferences by gender

Section 4 Survey on the purchasing habits of laundry detergent consumers

1. The frequency of consumer laundry detergent purchase

2. Consumer laundry detergent purchase channels

3. Reasons for consumers to purchase laundry detergent

Fourth, the type of packaging that consumers buy laundry detergent

Fifth, the price location of consumer laundry detergent

6. Consumers' demands for laundry detergent purchases

7. Distribution of consumer laundry detergent purchase brands

8. Consumer laundry detergent brand loyalty

Section 5 Laundry detergent brand advertising and promotion methods

1. Comparative analysis of laundry detergent brand strategy

2. Analysis of laundry detergent brand advertising

3. Comparison of laundry detergent brand promotion methods

Chapter 10 Market Overview of Laundry Detergent Industry by Region from 2019 to 2023

Section 1 Analysis of laundry detergent industry in North China

1. Analysis of the consumption environment of the laundry detergent market in North China

2. Analysis of the operation of the market economy in North China from 2019 to 2023

3. Forecast of the development prospects of the laundry detergent market in North China from 2024 to 2030

Section 2 Analysis of laundry detergent industry in Northeast China

1. Analysis of the consumption environment of the laundry detergent market in Northeast China

2. Analysis of the operation of market economy in Northeast China from 2019 to 2023

3. Forecast of the development prospects of the laundry detergent market in Northeast China from 2024 to 2030

Section 3 Analysis of laundry detergent industry in East China

1. Analysis of the consumption environment of laundry detergent market in East China

2. Analysis of the operation of the market economy in East China from 2019 to 2023

3. Forecast for the development prospects of the laundry detergent market in East China from 2024 to 2030

Section 4 Analysis of laundry detergent industry in central China

1. Analysis of the consumption environment of the laundry detergent market in central China

2. Analysis of the operation of market economy in Central China from 2019 to 2023

3. Forecast of the development prospects of the laundry detergent market in Central China from 2024 to 2030

Section 5 Analysis of Laundry Detergent Industry in South China

1. Analysis of the consumption environment of the laundry detergent market in South China

2. Analysis of the operation of market economy in South China from 2019 to 2023

3. Forecast of the development prospects of the laundry detergent market in South China from 2024 to 2030

Section 6 Analysis of laundry detergent industry in the western region

1. Analysis of the consumption environment of the laundry detergent market in the western region

2. Analysis of the operation of the market economy in the western region from 2019 to 2023

3. Forecast for the development prospects of the laundry detergent market in the western region from 2024 to 2030

Chapter 11 Business Analysis of China's Leading Brands of Laundry Detergent

Section 1 Blue Moon (China) Co., Ltd

First, the brief analysis of enterprise development