In the early days, people relied on natural resources such as river water and soap horn for laundry cleaning, and then the development of handmade soap technology gave birth to the wide application of laundry soap. However, with the passage of time and the advancement of technology, the way of washing has undergone a transformation from laundry soap to laundry detergent. In the 21st century, laundry detergent is sweeping the global market at an unprecedented speed, and the scale of the Chinese market is showing a significant upward trend.
The rapid popularity of laundry detergent is not accidental, but the result of its intrinsic advantages being highly compatible with the needs of the times. Laundry detergent products further improve the gentleness of washing, reduce damage to fabric fibers, and make clothes softer, more comfortable and more colorful after washing. Products are typically liquid and easy to pour and dose, and many are also equipped with a dosing cup or pump head design that allows the user to easily control the exact amount required for each wash, saving resources and avoiding overuse. In addition, the laundry detergent product line is rich and diverse, covering a variety of functions such as ordinary cleaning, deep cleaning, color and shape protection, supple and anti-static, aromatherapy care, etc., to meet the increasingly refined needs of consumers.
Laundry detergent industry layout
The prosperity of China's laundry detergent market is inseparable from the developed manufacturing base in China, especially in Guangdong, Sichuan, Anhui, Zhejiang and other provinces. Among them, Guangdong Province ranks among the top in the country in terms of production and sales by virtue of its superior geographical location, perfect industrial chain and strong R&D and innovation capabilities, and has become a veritable laundry detergent manufacturing center, such as Blue Moon and Liby are washing giants from Guangdong. The abundant chemical raw material resources, advanced production equipment and efficient logistics network in these regions have built a large-scale laundry detergent production base.
In recent years, China's local laundry detergent brands have performed eye-catching in the fierce market competition, and their market share has continued to rise. The domestic brands represented by Blue Moon, Liby and Chaoneng have won the favor of consumers through accurate brand positioning, innovative product research and development, efficient marketing strategies and extensive sales network.
Top 10 laundry detergent brands in the Chinese market
Laundry detergent brands have a market share of 6-10: Tide, Bilang, Plant Care, Vegetable and Fruit Garden, and Kao. Among them, Tide and Bilang are both brands of Procter & Gamble, with a market share of 6.42% of Tide laundry detergent, and the brand's slogan of "there are tides, no stains" is deeply rooted in the hearts of the people.
The market share of laundry detergent brands is 1-5: Blue Moon, Velux, Liby, Super and Myo. The first place is Blue Moon, with a market share of about 17.57%. The brand was born in the mid-90s, and the sales volume of laundry detergent and hand sanitizer products ranked among the top in the country, which can be said to promote the Chinese laundry industry to achieve two leapfrog upgrades from "laundry detergent" to "laundry detergent" and "ordinary laundry detergent" to "concentrated laundry detergent". In the future, companies will accelerate digitalization and upgrade their manufacturing networks to further improve operational efficiency.
The rise of online retail channels has provided a strong boost to the rapid expansion of domestic laundry detergents. E-commerce platforms not only broaden the sales channels of products and reduce circulation costs, but also help brands accurately reach target consumers and achieve sales growth with the help of big data analysis and personalized recommendations. In addition, the rise of emerging models such as live streaming and social e-commerce has further accelerated the market penetration of domestic laundry detergent, making it the fastest growing sales channel in China's laundry detergent industry.
In the face of consumers' increasingly diversified washing needs, such as special laundry detergents for specific materials (such as silk and wool), special stains (such as oil stains, grass stains), sensitive skin and baby clothes, major brands are increasing R&D investment and launching more targeted and functional products. At the same time, concentrated laundry detergent, multi-functional products and environmentally friendly, residue-free natural ingredient laundry detergent will become a hot spot for industry innovation and promote product differentiation competition.