The aura of star dining fades
In the old days, those restaurants opened by celebrities always seemed to cause a small whirlwind in the minds of consumers. Imagine that a post on Weibo with "boss Huang Xiaoming came to guide" instantly detonated the enthusiasm of fans.
The shop is full of photos of celebrities, and every dish seems to contain a hint of star style, and the waiter serves not only a plate of barbecue, but also a star-studded special treat.
Netizens ridiculed
However, when things developed to a certain stage, netizens began to become thoughtful. They began to comment in that half-joking, half-serious tone: "Hey, everyone knows, the star's shop is like their movie, whether the box office is good or not, it doesn't matter much if we fill our stomachs." ”
In this regard, some netizens ridiculed: "The celebrity's store just wants us to experience the feeling of eating under the spotlight, right?" Another netizen sneered: "I thought I was going to taste the food, but I just tasted the name of the star." "The discussion on the Internet is getting more and more heated, and many people are beginning to question the so-called quality promise behind the star's identity.
The awakening of the consumer
Time is the best proof of this, and as the controversy of celebrity restaurants grows, consumers' patience and interest fade. People are starting to find that apart from the names of the celebrities, these stores don't seem to impress them much. Someone said frankly: "I went to it a few times, and found that it was not as good as the nameless small restaurant next door." ”
Many customers have begun to choose restaurants with a more rational eye, and they pay more attention to the quality of food and the level of service, rather than which celebrity the restaurant is related to. This awakening has put more and more celebrity catering brands in an embarrassing situation, after all, when the star effect is gone, all that remains is naked product quality and customer experience.
The experience of visiting the store and disenchanting it
"I remember that at that time, Chen He's hot pot restaurant, Han Han's restaurant, Guan Xiaotong's milk tea shop, and there were countless famous restaurants I visited." Some netizens sighed on social media, "When I was young, I was always attracted by those shiny names, and before eating and drinking, I always felt a special expectation." ”
However, this aura of mystery has gradually faded with the passage of time, and many young people who have chased stars have begun to realize that the aura of stars is nothing more than a marketing tool, and these restaurants and bubble tea shops offer far more than just food or drink, but more of a star culture experience.
When this veil of mystery is lifted, consumers will come out of that almost blind worship and begin to treat these star stores with a more normal mentality.
So, in the contest between celebrities and ordinary operators, who will be the final winner? The answer to this question may lie in the leek leaves scattered all over the ground. The celebrity's shop has closed down, and people can't help but ask, is this a loss of profiteering, or a victory of the wise?
Perhaps, these celebrities should re-examine their side hustles, and not just think about using their fame to earn momentary popularity. Customers aren't fools, they're willing to pay for your star power once, but never endlessly. Let's discuss it in the comment area, why do you think celebrity catering is in decline? What do you think of celebrity side hustles?