Faintly, Apple and Meta seem to be working the XR content ecosystem.
前脚,市面传来影视巨无霸漫威影业宣布将会为苹果Vision Pro制作沉浸式互动内容的消息;后脚,就传出Niantic为Meta Quest 3推出MR宠物游戏《Hello, Dot》的消息。
can't help but make people reverie, Apple and Meta have a kind of "PK" meaning between you singing and I appearing, and the smell of gunpowder is strong. But whether the two parties do it intentionally or how, this will enhance the market appeal of the headset on both sides, attract more potential users to consider buying and using the device, and increase user stickiness.
At the same time, this will also enrich the content ecology of MR and even the XR industry, add new elements and vitality to the XR content ecology, provide users with a new entertainment experience, increase users' stickiness to the device, and promote the long-term use of the device by users.
01.苹果、Meta“打PK”
Recently, "Pokémon Go" developer Niantic provided a new MR pet raising game "Hello, Dot" for Meta Quest 3, and players are quite excited that the game is now free to download.
It is understood that "Hello, Dot" provides a pet named Dot, players can place virtual creatures in the game into their own environment, grab this wobbly little creature from the air, dip it in a bucket of paint, or point to a surface to guide its interest, or make a gesture with your hand to summon food and feed it.
In this immersive experience, you'll be able to see the visual stunt of Dot up close and create a special bond with them while playing together, Niantic says. Imagine being able to actually lift your pet under the armpit and then toss them up and let them float back into your arms.
Or maybe your favorite song is playing in the background and you want to have a small dance party with your Dot. Or maybe you just want to relax on the couch against your Dot. The possibilities are endless, and you will feel real joy. ”
For Hello, Dot, the team is exploring a new platform that goes beyond smartphones and tablets. According to the studio, Hello, Dot takes the best parts of Peridot and brings them to life through the "magic" of MR
According to the developers, Hello, Dot is expected to be available on Apple Vision Pro in the future, but there is no clear release date at the moment.
It is understood that Niantic was the developer of the popular "Pokémon Go" around the world. In the summer of 2016, Pokémon GO swept the world with a boom as soon as it was launched. Niantic has also made a name for himself with Pokémon GO.
Two days before Niantic provided a new MR pet game "Hello, Dot" for Meta Quest 3, market news showed that Marvel Studios announced that it would launch a new interactive immersive Disney+ story for Apple's Vision Pro headset for up to 1 hour.
It is reported that the content is similar to the multiverse animated series "What If...? , players can take charge of this immersive story and transform the space around them on a journey through reality.
Dave Bushore, the content's director and executive producer, said the story is another evolution of the way we tell the story, allowing fans of different eras to experience the stories and go on adventures with their favorite heroes. Such an experience would open the door to the Marvel Universe and allow me to see what I had been waiting for all my life. ”
However, Marvel did not announce a specific launch date for this immersive interactive story, only saying that more information will be released soon.
It is not difficult to see that although Niantic and Marvel Studios are providing content for XR manufacturers, they are in different camps, one is Apple's Vision Pro, and the other is Meta Quest's camp.
From this point of view, Apple and Meta have a "PK" meaning in XR content, and no one lets anyone, each with its own big IP content to help.
02. It will enrich the XR content ecosystem
In fact, Niantic and Marvel Studios have brought a lot of help to Meta and Apple's headsets. On the one hand, Meta and Apple's headsets will be able to attract more consumers who are interested in Marvel and Dot pet content, which will enhance the market attractiveness of both headsets and attract more potential users to consider buying and using the device.
On the other hand, it also plays a role in consolidating the leading position of both parties in the field of virtual reality, which can enhance consumers' trust and loyalty to the Apple brand and Meta brand.
It is worth noting that whether Marvel Studios announces that it will produce immersive interactive content for Apple's Vision Pro, or Niantic launches the MR pet game "Hello, Dot" for Meta Quest 3, it will have a series of positive impacts on the entire MR or XR content ecosystem.
First of all, with the demonstration and driving role of Marvel and Niantic, more and more high-quality IPs will be attracted for XR content development in the future, which will enrich the content ecology of the XR industry, add new elements and vitality to the XR content ecology, provide users with a new entertainment experience, increase users' stickiness to the device, and promote the long-term use of the device by users.
Second, technological innovation can be promoted. In the development process of the game, the developer will undoubtedly conduct in-depth research and exploration of MR technology. This technological innovation and improvement will help improve the performance and user experience of MR equipment, thereby driving technological advancement across the XR industry.
In addition, it helps to expand application scenarios. Through the production of content or games, we can see the application potential of XR technology in entertainment, education, social networking and other fields, and also provide demonstration and reference for the application of XR technology in more fields, which will help expand the application scenarios and market space of XR technology.
In addition, it can increase user engagement. MR technology enables users to engage more deeply in the virtual world by providing an immersive experience. Take "Hello, Dot" as an example, such a game takes advantage of MR technology to allow users to establish a deep emotional connection with virtual pets in the game, improving user engagement and stickiness.
It's worth noting that Marvel Studios' announcement that it will produce immersive interactive content for Apple's Vision Pro or Niantic's MR pet game "Hello, Dot" for Meta Quest 3 will provide a positive role model for the XR industry as a whole.
In the future, it may be possible to extend to such cross-sector collaborations, for example, XR vendors are working with high-quality IP to develop engaging game content. Through cross-sector cooperation, different industries can work together to promote the development and application of XR technology to achieve mutual benefit and win-win results.
In the future, with the help of Marvel and Niantic, the content ecosystem of the XR industry will become more and more prosperous, and users will also experience a variety of high-quality games.