Cover news reporter Zhang Yuexi
A ticket is hard to find, a sea of people... The eight-day Mid-Autumn Festival National Day "Super Golden Week" came to an end, demonstrating the vitality and potential of the tourism industry, as well as the new trends and changes in the transition period. On October 7, a number of travel platforms released holiday data summaries, restoring a popular small holiday.
Innovative cultural tourism supply in various places
Tourists experience a beautiful China in multiple dimensions
According to the Mid-Autumn Festival National Day Tourism Summary Report, domestic travel orders increased by nearly 2 times year-on-year during the November holiday. Air tickets, hotels, tickets, homestays, car rentals, cruises and other businesses also grew significantly. Among them, tickets and homestay orders increased by more than 2 times year-on-year, and cruise ship orders increased by more than 6 times year-on-year.
According to Ctrip's data, the top 10 popular tourist destinations in China are: Beijing, Shanghai, Chengdu, Guangzhou, Chongqing, Hangzhou, Nanjing, Xi'an, Wuhan and Shenzhen. The top 10 popular destinations for nearby travel are Guangzhou, Nanjing, Hangzhou, Shanghai, Beijing, Jinan, Suzhou, Tianjin, Shenzhen and Chengdu. Old Summer Palace, Pagoda Mountain, National Museum of China, Yalu River Broken Bridge, Yangjialing Revolutionary Site, Zhou Enlai Memorial Hall, Langya Mountain, Hongqi Canal, Chinese Military Museum of the People's Revolution, etc. are popular red tourist attractions.
New Tourism Trends on the 11th Day (Source: Ctrip)
The accelerated recovery of the tourism industry is inseparable from the active innovation of cultural and tourism departments in various places. During the "Eleventh Day" period, various places held tourism festivals and art weeks, innovated tourism products and issued cultural tourism consumption coupons, etc., to attract tourists and promote cultural tourism consumption. Some cities create new cultural tourism consumption nodes through festivals and activities, driving cities to break the circle. According to Ctrip's data, Nanyang due to the music festival and Yibin due to the CCTV Mid-Autumn Festival Gala, the search popularity during the "November" period increased by nearly 2 times and more than 6 times respectively year-on-year.
Long-term travel "dark horse" destinations rise
Asian Games with fire sports tourism
Fliggy released the "2023 Mid-Autumn Festival National Day Holiday Travel Express" showing that the scale of domestic hotels, air tickets and other fulfillments during this year's "November" period continued to significantly exceed the same period in 2019. The popularity of car rental self-driving has increased significantly, and the number of domestic car rental bookings has increased by more than 4.6 times compared with 2019. Outbound tourism ushered in a new wave of recovery momentum. One month before the November holiday, the scale of Fliggy visa processing services increased by more than 70% compared with the month before May Day this year; During the November period, the number of international air ticket bookings hit a peak during the year.
From the perspective of Sichuan, during the "November" holiday, the number of high-star hotel bookings in Chengdu significantly exceeded the same period in 2019, and the number of homestay bookings increased by more than 118% compared with 2019. Air bookings to Sichuan Province increased by more than 40% compared to 2019. Car rental bookings in Sichuan destinations increased more than 11 times compared to 2019. In addition, Mount Emei, Dujiangyan Scenic Area, Jiuzhaigou Scenic Area, Siguniangshan National Scenic Area, Longquan Mountain Urban Forest Park, etc. are the most popular attractions booked for the "November" holiday in Sichuan.
Super Gold Thursday Big "Cool" Travel Trend (Source: Fliggy)
Judging from the overall booking situation of Fliggy's "11th" holiday, a number of long-term travel destinations have surpassed the "classic model" and have risen as dark horses in the near future. Looking at the growth rate of package tours, Henan, Ningxia, Jiangsu, Beijing and Inner Mongolia lead domestic destinations, all achieving more than 100% growth on the basis of 2019.
The Hangzhou Asian Games has attracted much attention on this year's "Eleventh Day". The six cities of Hangzhou, Ningbo, Jinhua, Huzhou, Wenzhou and Shaoxing, which hosted the Asian Games, also attracted tourists from Tiannanhai and North because of this sports event. On the Fliggy platform, the number of room nights booked by hotels and homestays in the "Six Asian Cities" increased by more than 60% compared with 2019 during November this year.
Food has become one of the main driving forces of travel
Shunde's food popularity soared 260%
Apart from sporting events, what else is pulling tourists to their destinations? It must be good food. From the "Zibo barbecue" that exploded at the beginning of the year, it is not difficult to see that going to various places to pursue food has become the "first meaning" of many people's travel. Mafengwo tourism big data shows that during the November holiday, the popularity of "food" in various places in Mafengwo Station increased by more than 80% on average, and Shunde, which even Cantonese people who can eat can't stop, topped the list of food destinations with the fastest rise in popularity. Related issues such as "Shunde authentic food restaurant recommendation" have become the most interactive and discussed questions in the Mafengwo Polaris Guangdong Strategy community in the past week. Suzhou with hairy crabs, Leshan, Guiyang and Yanji with a variety of snacks followed.
Top 10 food destinations with the fastest rise in popularity in 2023 (Source: Mafengwo)
Platform data also shows that the Sichuan-Chongqing region, which can "catch all the food and beautiful scenery" and is rich in tourism resources, performed particularly well during the long holiday, with Chongqing ranking second among the popular cities during the holiday, and Chengdu also rushing into the top five. In addition to experiencing the charm of the 8D magical three-dimensional city in Chongqing, the surrounding scenic spots such as Wulong Tiansheng Three Bridges and Dazu Stone Carvings have also welcomed a large number of visitors, and the popularity of the niche secret Baiheliang Underwater Museum has increased by 180%. Every autumn, the popularity of Siguniang Mountain, Daocheng Yaden, and Bipenggou Scenic Area, which will be included in the must-visit list by Mafengwo players, has risen day after day, and the popularity of Sanxingdui has increased by as much as 330%.
The hottest national day in three years
Save up for a trip in half a year
According to the rental and car rental report, during the National Day period, the platform's domestic self-driving tour orders increased by 120% year-on-year, and outbound self-driving tour orders increased by 3980% year-on-year, which was 6 times higher than the "May Day" holiday, and the hottest National Day holiday in three years arrived.
Thanks to the 8-day holiday, the National Day holiday has longer days to visit and travel farther. Most consumers chose long-term travel during the National Day period, and the overall self-driving time was about 4-6 days, and one-third of users chose to travel with false peaks. This year, the average rental period of domestic car rentals increased by 0.62 days year-on-year, and the average rental period of international car rentals increased by 0.51 days compared with 2019.
Domestic and international self-driving tour data (source: rental car)
It is worth mentioning that some destinations have a longer average travel time and are more "fun" because of the many attractions or long distances between destinations, making self-driving tours a more suitable way to visit these destinations in depth. Among them, the top ten most interesting provinces in China are Xinjiang, Sichuan, Inner Mongolia, Qinghai, Gansu, Guangdong, Yunnan, Guizhou, Tibet and Heilongjiang, with an average self-driving travel time of more than 4.5 days. Internationally, the top 10 most interesting countries are Serbia, Hungary, Morocco, Germany, Iceland, Belgium, France, Bosnia and Herzegovina, Ireland and Spain, with an average road trip time of more than 8.1 days.
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