Source: Photo.com
May 11, #专家建议不要买低价机票#登上各大平台热搜.
A consumer complained that he had suffered a ticket scam during the May Day holiday just past, and he booked a ticket in advance at a lower price through a "ticket agent" on a second-hand trading platform, but when the whole family arrived at the boarding gate, they were told that they could not find the ticket purchase information. The seller did not respond on the grounds that the order was closed and the refund had been refunded, and finally he had to buy a new ticket at full price to not delay the trip.
At present, there are many tickets with a price of less than 100 yuan on the market. It is understood that during the May Day period, the lowest ticket price from Shanghai to Chongqing is 31 yuan, and the cheapest ticket price from Shanghai to Qingdao is 14 yuan. In addition, some netizens posted a one-way ticket of 8 yuan from Shanghai to Osaka, Japan, and even some passengers posted a screenshot of the ticket booking from Shanghai to Japan for 0 yuan. Many online travel platforms have responded to cabbage fares by saying that this is a common means of off-season promotion. In addition, at the end of the holiday season or during the off-season, airlines will take some promotional measures. But in this process, it is easy to have a "black ticket generation".
It is understood that some "black ticket agents" obtain mileage redemption tickets and sell them to other passengers at a higher price by stealing other people's miles and purchasing miles from third parties. The airline's attitude towards the purchase and sale of mileage points is also very clear, that is, "any mileage purchase and sale is prohibited".
Another way is through fraudulent credit card swiping. Criminals smuggle other people's credit cards to buy air tickets and resell them to consumers at prices significantly lower than the market price. Once the credit card holder finds out, the cardholder will apply to the bank or airline for a refund of the stolen amount. Consumers who purchase this ticket may not be able to board the plane eventually.
Professionals said that such ultra-low-cost tickets hide many potential safety hazards, and it is recommended that passengers remain vigilant, must overcome the psychology of taking advantage of small advantages, and give priority to buying tickets through formal channels, such as major OTA platforms, or agents with sales agency business qualifications.
Analysis of the industrial chain
The online travel industry chain involves a wide range of fields, with a large number of participating companies and a wide range of industries. The upstream of the online tourism industry chain is the supplier of tourism resources, including transportation, accommodation, tourism projects, service support and other resources, involving aviation, high-speed rail, passenger transport, hotels, scenic spots, car rental companies, entertainment facilities, insurance visas and many other enterprises. The midstream of the online tourism industry chain is an online and offline platform for the integration and distribution of tourism products, which can be divided into offline distribution and online product integration and distribution according to the model; The online product integration and distribution model can be divided into B2B platform, OTA B2C platform and non-OTA B2C platform according to different customer groups and different platform models. The downstream of online tourism is mainly various marketing platforms, including personal original UGC platforms, social networks, search engines, video websites, mobile applications, etc. In addition, industries that provide support services for online travel can also be counted as part of the industrial chain, such as payment, travel finance, arrival services, travel information provision, etc., which run through the entire industrial chain.
The upstream of the industrial chain of China's online travel industry mainly includes comprehensive groups such as Wanda Group and HNA Tourism, as well as single product groups such as BTG Hotels, Jinjiang Inn, International Airlines, China Eastern Airlines, and Huangshan Tourism. The midstream is mainly an online and offline platform for the integration and distribution of tourism products, of which the offline distribution channels mainly include CYTS, Zhongxin Tourism, Hong Kong China Travel Service, etc., and the B2B platforms mainly include Xinlvtong, Titan Cloud, etc.; B2C platforms mainly include Ctrip, Qunar, Intra-city Travel, Tuniu, etc.; The downstream is mainly media and marketing, mainly Douyin, Weibo, Mafengwo, WeChat, etc.
Advantages of China's online travel market
In recent years, with the popularization of the Internet and the growing demand of consumers for travel, the scale of China's online travel users has been expanding, and the popularity of China's online travel market has gradually increased. With the empowerment of technology, online travel companies can use advanced technology to improve user experience and service quality. For example, through big data analysis, artificial intelligence and other technical means, online travel companies can better understand user needs and provide personalized products and services. In addition, the support of policies and China's abundant natural and cultural landscape resources are the main aspects that contribute to the popularity of the online travel market.
China's online travel market is growing rapidly
With the improvement of people's living standards and the growth of travel demand, the size of the online travel market is expanding. Online travel platforms are constantly introducing new technologies and innovative models to improve service quality and optimize user experience. As the market competition landscape continues to change, some excellent platforms stand out from the competition and become the best in the industry. At the same time, some small platforms are also gradually emerging in continuous innovation and efforts, becoming a cutting-edge force in the market. In the future, the scale of China's online travel market will still grow at a high rate, and it is initially estimated that by 2029, the scale of China's online travel transactions is expected to exceed 1.9 trillion yuan, with an average annual compound growth rate of 15%.
On the whole, with the diversification of consumer demand, personalized tourism services will gradually become the mainstream. With the help of artificial intelligence and big data technology, the online travel platform will customize travel routes, hotels, air tickets, etc. according to the interests and needs of consumers, providing more intimate and convenient services. In addition, in the future, online travel platforms will be integrated with finance, education, medical and other fields to expand business scope and service areas. For example, online travel platforms can work with financial institutions to launch travel loans, insurance and other products to provide tourists with more comprehensive financial services. It is possible to cooperate with educational institutions to launch research travel products to provide tourists with a richer educational experience. At the same time, online tourism will develop in the direction of smart tourism, social tourism and green tourism.
Prospective Economist APP Information Group
For more research and analysis of this industry, please refer to the "Market Prospect Forecast and Investment Analysis Report of China's Online Travel Industry" by Qianzhan Industry Research Institute
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