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At one time, Thailand was an affordable and popular tourist destination, attracting countless Chinese tourists. However, as Thailand gradually recovers after the pandemic, the number of tourists has surged, prices have soared, and some unsatisfactory experiences have made Thailand, once an "honor student" destination, less fragrant.
Thailand has always been a popular choice for Chinese tourists, and since the pandemic, the number of Chinese tourists has exploded. The Thai government also actively welcomes Chinese tourists, with the deputy prime minister personally coming forward to greet them, and the director of the tourism board even learning Chinese, all in order to compete for the victory of Chinese tourists. Since the beginning of this year, more than 161,000 Chinese tourists have visited Thailand, and by August this year, the number is expected to exceed 1 million. However, for some tourists who have just returned from Thailand, they have to tell you that Thailand is no longer the Thailand it once was.
Thailand used to be known for its value for money, but now, a trip to Thailand costs a full 3 times more than three years ago. From the moment they arrive in Thailand, tourists feel stressed. Visa fees, phone cards, taxis, and simple meals are much more expensive than before. Even the once affordable Hilton now costs 1,500 yuan a night. When sightseeing, a taxi costs THB120 for a motorbike, while a taxi is not metered. Some tourists even encountered the situation of the hotel being framed for smoking and were fined 5,000 yuan. Recalling the welcoming wreath sent by the Thai Deputy Prime Minister, the Chinese confession of the director of the tourism bureau, and the slogan "I love Chinese" by the locals, it seems that they are all aimed at earning money from Chinese tourists at zero cost. Many people travel to Thailand with great anticipation, only to end up suffering from unsatisfactory experiences.
One of the most controversial issues in Thailand is the rise in prices. Thailand, once known for its affordability, is now rising. In 2019, a person only needed to spend 3,500 RMB for 7 days in Thailand. But now, the cost of accommodation for just two people for five days and four nights has reached 13,000 yuan. The rising cost of this outbound tour is closely linked to the rise in local prices. Since last year, prices in Thailand have been rising due to rising global energy prices and shortages of raw materials, and inflation has even reached its highest level in 14 years. In addition, flight availability and visitor reception systems have also changed, with prices for group tours increasing by about 30% on average. Although international routes have returned to pre-pandemic levels, there are still not enough flights to meet the demand for tour groups. Many Chinese tour guides changed careers or returned to China, and some businesses closed down or failed to fully recover, which led to the collapse of the tourist reception system.
Chinese tourists have always been known for their large number and strong spending power, and have become a sweet potato for tourism in many countries. However, Thailand has tried to attract Indian tourists, but the spending habits of Indian tourists are markedly different from those of Chinese tourists, making it difficult for them to become a stable source of visitors. Compared to Chinese tourists, Indian tourists are more likely to buy low-priced electronics than high-priced products such as gold and silver jewelry, medicinal herbs and latex mattresses. As a result, Chinese tourists have become a cash cow in the eyes of Thai merchants, and some even dare to say loudly: "As long as Chinese tourists come, we will not be afraid." "However, when tourism becomes a necessity and the mentality of tourists gradually becomes demanding, they can easily become the target of cutting leeks.
Although traveling abroad is a consumption, tourists should also enjoy the corresponding services. Outings are meant to be relaxed and enjoyable, not to be exploited. The hope is that in the future, tourists will have a better travel experience and not fall victim to unfair treatment.
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