Apple's internal work was exposed.
As the world's largest technology giant by market capitalization, Apple is serious about getting involved in the field of artificial intelligence, but it is more cautious than other companies such as Microsoft and Google. Following last week's reports that Apple was developing its own AI chatbot Applegpt, Apple broke the news that Wang brought an update, saying that Apple has begun to use Apple GPT in its internal work.
Apple's GPT is being used to help employees prototype future features, summarize text based on trained data and answer questions. Apple isn't sure what its chatbot can do when facing customers, and is currently exploring ways to help customers deal with problems within its organization first. Apple's actual use of GPT for external services may not be implemented anytime soon. Because company executives, including Cook, have realized how error-prone chatbots are.
In the earnings call in May, Cook said that the company still has many problems to solve in AI. Compared with many players currently engaged in AI battles, such as Microsoft and Google, Apple may be more cautious about advancing its artificial intelligence plan. Earlier, Apple had issued an internal notice instructing employees not to use chatbots, because not only could it leak information, but the false information it could generate could also have disastrous consequences. From this point of view, Apple's caution is also reasonable.
But as one of the world's largest technology giants and the first company with a market capitalization of more than $3 trillion, it is not reasonable for Apple not to respond to the actions of other companies in the field of artificial intelligence. According to Apple insiders, the company will make a major announcement related to artificial intelligence next year.
While Apple hasn't made much fanfare, it's been adding more machine learning capabilities to its devices. Back in 2018, Apple hired a former head of Google's artificial intelligence business to lead the company's machine learning business, aiming to improve the functionality of Siri, Apple's smart assistant. This all shows that Apple is serious about the unfamiliar and uncertain field of generative artificial intelligence, but it is relatively low-key. On the other hand, other technology giants are frequently making moves in the field of AI.
Last Tuesday, together with Microsoft, it released its open source big language model LLaMA,2 Microsoft also officially announced Office based on ChatGPT4 on the same day, 365.Copilot products mark the company's official will.
