Word of mouth was at the bottom of the summer file, and "Super Family" won the championship on the first day, leaving not much time for Shen Teng
I really didn't expect that the most anticipated new film in the summer file would become the bottom of the word-of-mouth.
This year's summer "Super Family" is undoubtedly the most anticipated blockbuster, the two major ticketing platforms want to see more than one million people, is definitely the number one seed player of the summer box office champion, Shen Teng plus the golden signboard of happy twist, before the release, it was generally believed that the box office exceeded 3 billion is easy.
But on July 21, "Super Family" premiered, and the word of mouth directly overturned.
Word of mouth is at the bottom of the summer file, and "Super Family" won the championship on the first day, leaving not much time for Shen Teng!
On July 21, the mainland summer box office battle is not fierce, because the theater line is too optimistic about the performance of "Super Family", giving 37% of the proportion of films, plus the advantage of the premiere of new films, so that the single-day box office champion has long lost suspense.
As of 23 o'clock on July 21, "Super Family" defeated "The First Part of Fengshen by an absolute advantage", and the box office broke 87 million on the first day to win the championship.
This result is actually not as good as expected, perhaps because the current audience is not easy to deceive.
Before the movie was released, it starred Shen Teng, saying that the content was extremely high, and it was also claimed to be the first special effects production of Happy Twist, which took 300 million to finish, and waited for the audience to watch the movie before shouting fooled, these are all gimmicks and deception.
At present, the movie Douban score is only 4.3 points, and it is still declining rapidly. It is at the bottom of this year's summer blockbuster.
Some fans even complained that this is the worst work in the history of happy twist films!
Why? In fact, all the publicity of the film party is to hang sheep's heads and sell dog meat.
In the film, the beggar kov played by Shen Teng is full of 20 minutes, that is, he acted in three scenes, and it is estimated that it will be filmed in two days, and the beggar kov is not a real villain, and he is a funny clown to death. The story of the movie is actually about the reconciliation of family members, and the war between good and evil is completely dependent on blunt reversal.
Before the movie, it also promoted special effects scenes, claiming that nearly a thousand special effects shots were used in a fight scene.
After watching the movie, I know, what is a fight scene? The whole film is also the final battle at the end of the film, let's count it as a scene. The biggest special effect is fireworks! The so-called superpower is that the sister flies, the younger sister has a lot of strength and likes to play the brain, the grandfather has an immortal body, and the father will be invisible. These are small scenes, and I really can't figure out how this kind of production cost 300 million.
The most funny thing is that the movie also vigorously promotes Shen Teng and Ma Li's CP sense, but Ma Li did not appear in the main film of the movie, there was only a sound, and finally appeared in the Easter egg and Wei Xiang for two or three minutes. It really made the audience angry and funny.
Overall, "Super Family" is extremely poor in quality and has no laughs. Except for viewers who like Allen, it is not recommended to watch the movie.
Although the movie won the championship on the first day, the reputation has been bad, the latest prediction of the ticket buying platform is that the final box office of the movie is only about 600 million, the attendance rate of "Chang'an 30,000 Li" is against the sky, and it is very likely to fight back on the weekend "Super Family" to regain the Japanese crown, leaving not much time for Shen Teng, not only the box office of "Super Family", but also the audience that has been consumed by guest appearances in bad films in recent years!
"The First Part of Fengsheng" broke 137 million at the box office in 2 days, and the character who appeared in less than 1 minute was the most amazing.
Surprisingly, the box office of "Fengshen Part 1", which has a good reputation, is also quite average.
As of 23 o'clock on July 21, the single-day box office of "The First Part of Fengshen " exceeded 57.83 million, accounting for 27.8% of the films, accounting for 22.6% of the box office, and the attendance rate and "Super Family" were half a pound and eight taels, it seems that the good reputation on the first day did not spread, and the audience is still in a wait-and-see attitude towards this fantasy blockbuster.
At present, the cumulative box office of the film has exceeded 137 million in 2 days of release.
According to the current trend, the box office of "The First Part of Fengshen " is definitely higher than that of "Super Family", but whether the final box office can break 1 billion is probably a big problem.
"Fengshen Part 1" is the highest cost domestic film this summer, claiming a total cost of 3 billion, and the trilogy is evenly spread out to be 1 billion each, but according to the director, the box office of "Fengshen Part 1" is good, and the second part is likely to be released next summer, which means that the movie trilogy is finished, but the most important special effects have not been completed.
3 billion is just the previous budget, the film has dragged on for so many years, I am afraid that the post-production must be discounted.
This is also why the special effects of the film are good and bad, the war scenes and costume props are very sophisticated, but the special effects of the post-production of fairy spells are rough. Coupled with the great intensity of plot adaptation, it has caused the current polarization of the movie's word of mouth.
However, with the fermentation of the movie's word of mouth, the box office is still expected to counterattack.
Especially in the movie Easter egg, Wen Taishi appeared, riding the ink unicorn, and the third eye opened, and the feeling that belonged to Chinese fantasy was really back. The four generals of the demon family under him are also violent, and although Wen Taishi appeared in less than a minute, I feel that he is the most amazing character in the movie, which really mentions my expectations for a sequel.
Isn't the audience watching "Fengshen " to watch Chinese their own fantasy blockbuster?
"The First Part of Feng Shen" focuses on humans, and there are very few scenes in the immortal fighting method, which also affects the box office to a certain extent, if the sequel to the movie can be made, I believe it will be very exciting, after all, the sequel should be immortal fight.