"Super Power" hit the street, Shen Teng was overconsumed, Allen made Stephen Chow tremble, and the opportunity for Dapeng came
Let's go to the movies on the weekend.
Open the ticketing platform, and what comes into view is "Super Family" and "The First Part of Fengsheng", knowing that "Super Energy" has Shen Teng, or a happy twist comedy, he decisively started...
Just entered, two spectators came out of Hall One.
One asked: "Is Super Power funny?" ”
One answered: "I don't know, I fell asleep." ”
This is what most fans say about "Super Family", an artifact that helps improve sleep; a strange film comparable to Andy Lau's "Fuchun Mountain Residence Map"; A peerless bad film that even Wang Jing is ashamed of.
One
Summer competition is heating up because last week welcomed two blockbuster seed films.
One is "The First Part of Fengsheng", which sharpened a sword in nine years of Wuershan; One is Happy Twist's "Super Family".
In the 29th week of 2023 (July 17-23), the Chinese mainland box office rankings were freshly released, with a total of 1.935 billion in the market, a slight increase from the 28th week.
The top three are "Chang'an 30,000 Li", "The First Part of Fengshen " and "In the Octagonal Cage".
In the second week of its release, the hilarious comedy animation "Tea Ah Two Middle School" once again won 114 million with a super high reputation, ranking fifth on the list, and the total box office won 242 million, which has far exceeded expectations.
Tom's "Mission Impossible 7" barely exceeded 100 million in the second week, and the cumulative box office in the mainland was 292 million, ranking sixth.
Wang Baoqiang's "In the Octagonal Cage" and the high-chasing animation "Chang'an 30,000 Li" have been released for the third week, and they can still be full for days, and the attendance rate is extremely high, basically achieving a long-term sale.
As of press time, "Chang'an 30,000 Li" exceeded 1.2 billion and won the championship consecutively, "In the Octagon Cage" received 1.86 billion, the third place at the weekly box office, and both films are predicted to soar to about 2 billion at the box office.
A total of four new films made the list last week.
"Warm" directed by Dapeng and starring Huang Bo and Wang Yibo, with a small-scale box office of 48.23 million on Saturday and Sunday, ranked ninth, the performance is very eye-catching, if there is no accident, the 30th week will be a three-legged era.
Hollywood imported films, Warner Pictures production of "Barbie" in the first weekend to get 58.64 million, ranked eighth, although the film Douban got a high reputation of 8.7 points, but due to the overall quality of domestic films, so the film's arrangement was seriously crowded, and it was almost impossible to explode at the box office.
"The First Part of Fengshen "starring Fei Xiang, Li Xuejian, Huang Bo and Na Ran" started in a slump in the first weekend, and only lost to "Chang'an 30,000 Li" with a box office of 368 million.
There are wolves before and tigers after, and the box office battle of "The First Part of Fengshen " is really a little thrilling, but in the end, with a high reputation to carry the stamina of "Chang'an 30,000 Li", as well as the crushing of the large-scale arrangement of "Super Family".
At present, the Douban score of "The First Part of Fengshen " has risen from 7.7 points to 7.8 points, and the theater arrangement has remained at about 20%, and the attendance rate and single-day box office have ushered in a reverse decline, and the box office has also exceeded 400 million.
From the trend point of view, "Feng Shen" is very likely to follow the trend of Cameron's "Avatar 2", relying on the audience's tap water to achieve long-term sales, and the final box office is very likely to be around 2 billion to 2.5 billion, and the problem of recovering costs is not big.
To be expected:
In the 30th week, "Fengsheng" played "Warm", and Huang Bo himself hit himself is also a big attraction.
In the 31st week, "Feng Shen" fought "Megalodon 2", and the two box office celebrities Huang Bo and Wu Jing are going to face each other again.
Another highly anticipated film is "Super Family".
Before the film was released, "Super Family" wanted to see more than 900,000 people, which is one of the most anticipated films in 2023, and industry insiders have predicted that the box office will not be less than 2.5 billion.
The cinema also prepared for the box office explosion of the film, and the premiere gave 36.8% of the super high ranking, but no one expected that how could Happy Twist create such a movie?
"Super Family" won 221 million in the first weekend, missing the top three, and did not win "In the Octagon Cage", which has been released for three weeks, and the predicted box office is only 400 million.
Two
Feng Xiaogang has a very classic theory - the relationship between garbage audiences and garbage movies.
He said: "I think it may be offending everyone, so many Chinese movies that make people complain must have something to do with a large number of garbage audiences, if you don't go to show him, he will have no living space." ”
At that time, when he said this, many fans were not convinced, but now it seems that director Feng Xiaogang's logic is completely correct, and the producer made a garbage movie and put it on the market, and the box office exploded.
Then he will have more money to concoct like the law, the next time the old trick is repeated, and it will be earned, if the audience does not contribute to the box office of bad films, shoot once at a loss, who dares to make bad films for the audience to eat?
This time, the bad film flowers fell on Happy Twist Pictures.
"Super Family" hit the street, word-of-mouth box office double pounce street!
On the first day of the large-scale opening of the film, word of mouth was released, and Douban scored 4.7 points, but only one day later, the score encountered Waterloo, plummeting to 4.1 points, and big data showed that more than 40,000 viewers participated in the rating.
The star rating map is shown below:
Five stars: 3.1%;
Four stars: 6.0%;
Three stars: 22.6%;
Two stars: 27.9%;
One star: 40.5%.
Better than 3% of comedy films, better than 8% of fantasy films, in these two genres, word of mouth is at the bottom.
With three stars as the middle point, 68.4% of the audience scored one star and two stars, which means that this is a big bad film recognized by big data.
It can be a bad film with "Fuchun Mountain Residence Map", Bi Zhifei's "Pure Heart Chasing Dreams Showbiz", Jet Li's "The Legend of Fengshen " and Lu Han's "Shanghai Fortress".
Brother Brown excerpts a few short comments for everyone to enjoy:
Audience 1:
I can laugh with the movie the whole time, screen the host's questions behind the screening, and shout "Good-looking!" without hesitation! Happy! "I think our audience is superpowered.
Audience Two:
Happy Twist has produced many bad movies, but this one is undoubtedly the worst, breaking through the lower limit of rot. Shoddy art, manic-like performances, embarrassing and vulgar laughter, feeling that Shen Teng was fooled into the crew to find that something was wrong, fooled and filmed for a few days, and immediately collected the knife and fled.
Audience Three:
Special fee charging treasure movie, and "Li Cha's aunt" and "Li Mao for the prince" and called twist "Sanjie", this summer's good money to expel bad money, "Drug Sweep 3" has already had an effect, I hope "Super Energy" cheers.
"Super Family" used 36.8% of the films on the first day to get 87.42 million box office, affected by its word of mouth, the next day the film was divided, in only three days, the arrangement dropped to 12.4%, and the box office in the first week was only 221 million.
This is this year's summer file, after "Drug Sweep 3", the second movie to affect the box office due to word of mouth, the golden sign of happy twist finally fails.
This is a good phenomenon, Douban should be like this in the future, the first day of release to burst the word of mouth, don't cover and hide, wait for others to be fooled and then export the monument, then it's not good.
The box office hit of "Super Family" this time is directly related to word of mouth, and the Chinese fan culture has matured, and there will basically be no Feng Xiaogang theory: garbage movies cannot be a box office hit.
Garbage movies must make it word-of-mouth box office double hit the street!
Three
"Super Family" tells the story of Zheng Qian, played by Allen, who developed a new APP and was targeted by the beggar kov played by Shen Teng.
If you want to fight against the beggars, then you have to come to some excitement, Zheng Qian's family accidentally gained superpowers, and a big war is about to break out ...
The film is adapted from the Russian film "Superpower Family", which is also adapted, and Zhu Yilong's "Disappearing Her" was a complete box office hit.
This depends on the adaptation and execution ability of the main creative director, "Super Family" is directed by Happy Twist director Song Yang, starring Allen, and Happy Twist resident actors Shen Teng, Ma Li, Wei Xiang, Chang Yuan and other guest starring.
The film publicity stage, as well as the cinema patch trailer, have used Shen Teng as a selling point, after all, all films with high "content" have exploded at the box office over the years.
For example, "Manjiang Hong" 4.5 billion; "Walking on the Moon Alone" 3.1 billion; "Flying Life" 1.7 billion; "Crazy Aliens" 2.2 billion; "The Richest Man in Xihong City" 2.5 billion; "Charlotte Troubles" 1.4 billion, etc.
Even "Hello Li Huanying", which is not starring, also got 5.4 billion at the box office.
Shen Teng's personal box office appeal is second only to Wu Jing in the mainland, ranking second, as long as the movie starring Shen Teng is like a blockbuster manufacturing machine, so "Super Family" uses this as a selling point.
However, this time, even Shen Teng, a box office celebrity, could not save the movie.
The character played by Shen Teng in the movie appeared for a total of about 18 minutes, with only three scenes, and the whole film was 113 minutes in total, which is only 15% of the content of this film.
Although there are few appearances, they contributed to the few laughs in the whole film, and Shen Teng, who was over-consumed, caused dissatisfaction among fans, and the audience left messages: Actors still have to cherish their feathers.
"Manjiang Red" in the Spring Festival file plus "Super Family" this cameo starred in Shen Teng is about to lose popularity.
In the end, this film is still Allen's masterpiece, the film mainly revolves around Zheng Qian, and the script role is the same as "Desperate Master" starring Chang Yuan on New Year's Eve, except that it is embarrassing.
Brother Brown divided the Happy Twist signed actors into levels:
Almost every year at the Spring Festival Gala, Happy Twist Shen Teng, Ma Li and Allen will form a skit in a group, and they are the first step;
Chang Yuan, Wei Xiang and Huang Cailun all have independent film masterpieces, which are in the second ladder;
Wang Chengsi, Chen Haoming, Du Xiaoyu... They are basically cameo appearances and can be placed on the third ladder.
In these three levels, Shen Teng and Ma Li have become the pillars of happy twists, but Allen has always been tepid, and the movies he starred in, except for "Iron Fist of Shame", the rest of the films are not good.
During the work of Happy Twist, he also often went out and starred in many films, and the reputation was like this:
"Time Ronin" 2.8 points; "Margaret's Spring" 2.7 points; "Human Comedy" 2.3 points;
Let's Dance! Elephant" 5.0 points; "Meet the Cats" 2.3 points.
Tang Jili also asked him to star in an action movie, Jackie Chan and Yang Yang's "Pioneer", he played the male number three in the movie, there are many scenes, and the reputation is still on the street.
In 2018, when "Li Cha's Aunt" was released, some fans said: "As long as it is Allen starring in a bad movie." ”
In "Super Family", Allen's character is also very unflattering, the plot is exaggerated, there is no logic at all, and the actors are embarrassed to act while forcibly sensationalizing.
Allen almost booked the 2024 Golden Broom Most Disappointed Actor Award in advance, if he really wins, will Allen follow Wang Baoqiang to receive this award?
In this way, Allen made Stephen Chow tremble.
In 2016, "Mermaid" directed by Stephen Chow and starring Deng Chao and Lin Yun received 3.391 billion in the mainland, and shortly thereafter, Stephen Chow announced that he would prepare for "Mermaid 2".
Last year, "Mermaid 2" confirmed that the main creator cast was exposed as Allen and Lin Yun, and the film has entered post-production and is likely to be released in the Spring Festival in 2024.
Stephen Chow did the opposite, abandoned Deng Chao and used Allen as the first male protagonist.
It was learned that the budget cost of the movie "Mermaid 2" was 350 million yuan, a real big production, Stephen Chow and the producer still adopted the old route and bet on the treaty.
For this movie, Stephen Chow has been preparing for a long time, "Mermaid 2" box office hit, Stephen Chow can reappear at the peak, once on the street, if you can't get out of a villa, you have to take out a villa to compensate.
Allen's repeated participation in starring in the movie word of mouth and box office has hit the street, using Allen, to be honest, the risk is indeed very high.
Four
In China, comedy films have a unique genre difference, and the box office tends to explode, and everyone wants to go into the cinema and laugh on the weekend after a busy week.
But there are not many actors who are deeply engaged in comedy genre films, and before the rise of happy twists, Chinese comedy was divided into three parts.
In the early days, Feng's humor, represented by Feng Xiaogang, created the Chinese mainland New Year stall and contributed many popular masterpieces, such as "Party A and Party B", "Not Seen, Not Dispersed", "Endless", "Mobile Phone" and so on.
At present, Feng Xiaogang has very few works, and from time to time he also engages in films such as "1942", "Fang Hua" and "Only Yun Knows".
The Hong Kong nonsensical comedy represented by Stephen Chow was also loved by the audience, but at that time, Stephen Chow's films were almost popular in the mainland in the form of discs, and Stephen Chow's films were rarely seen on the big screen.
Nowadays, Stephen Chow's films are very scarce, and besides, since "Yangtze River No. 7", he has not starred in a movie, and the work he directed has only been released for several years.
In the middle of the period, Andy Lau's "Asian Rising Star Guide" completed Ning Hao, "Crazy Stone" created a box office miracle with a small broad, and then "Crazy Racing Driver", "Heart Flower Road", "Crazy Alien" and so on made Huang Bo famous all over the world.
Later, Xu Zheng took over and created the "Tai" series, a Chinese comedy represented by "Tai Yan", which raised the box office of this genre to the ceiling level.
After the end of Xu Zheng's "Wandering Road", the two word-of-mouth blockbuster works "I Am Not the God of Medicine" and "Love Myth" are realistic themes, with few comedy elements.
After Huang Bo directed and acted in "A Good Show", he produced "The Man Captured by the Light", "Mozart in Outer Space" has an unsatisfactory mouth, and Huang Bo played Jiang Ziya in "The First Part of Fengsheng", but the genre is fantasy, not comedy.
Huang Bo's comedy films are becoming more and more untyped, with more style changes, and he is no longer a simple comedian.
After Wang Baoqiang left Xu Zheng, he hugged Chen Sicheng, "Detective Chinatown" made him a veritable box office celebrity, "Big Trouble" has no reputation at the box office, and has now transformed into a reality film - "In the Octagon Cage".
Then came Happy Twist and Dapeng.
Happy Twist and Dapeng are moving in the opposite direction.
Twist is eating old books and overdrawing creditworthiness, and Dapeng has been conscientious on the way to repaying debts.
Since "Charlotte Troubles", the reputation of Happy Twist's comedy movies has been going downhill, and the audience has almost failed, and if it goes on like this, Happy Twist's signboard may be destroyed.
The one who can perfectly take over is Dapeng.
"Pancake Man" came out, the box office hit, but word of mouth has always been questioned by the audience, for a while, Dapeng's reputation is similar to Allen, but Dapeng can recognize himself, and has been insisting on comedy genre films over the years.
From "Sewing Machine Band" to "The Beneficiary" to "Keep You Safe", each of Dapeng's films is meticulously crafted to complete the comedy counterattack.
If "Super Family" really becomes Happy Twist's last stubbornness, then Dapeng's opportunity comes, he has the ability and strength to pass on Chinese comedy genre films.
This Friday, "Warm" is another comedy masterpiece of Dapeng, and you can look forward to it at the box office from the feedback of word of mouth.
Have you watched "Super Family"? Do you have anything to say about this film?