Fuzhou News Network, October 11 (reporter Yan Xuehui Wen / photo) In order to continue to expand the influence and popularity of Fuzhou jasmine tea, guide the majority of tea farmers, tea enterprises to improve quality, play brand, expand sales channels, and jointly make the Jasmine tea industry in Fuzhou bigger and stronger, on October 11, under the guidance of the Fuzhou Municipal Bureau of Agriculture and Rural Affairs, the Fuzhou Strait Tea Industry Exchange Association, the Fuzhou Agriculture and Forestry Water Conservancy Trade Union, Fujian Tea Import and Export Co., Ltd., The 2021 Fuzhou Jasmine Tea King Competition hosted by the Fuzhou Strait Tea Industry Trade Union Federation was held in Fuzhou.
Isai promotes development and strengthens the new road of tea industry
It is reported that the tea people and tea companies participating in this year's tea king competition have selected and sent a total of 80 tea samples. In order to ensure the fairness and authority of the event activities, the competition randomly selected 10 tea review experts from the expert database, and according to the categories of tea samples, the tea samples were divided into tea categories and shapes, and the sensory code was evaluated according to the "Tea Sensory Evaluation Method".
At the scene, through the procedures of looking at the shape, smelling the aroma, tasting the taste, inspecting the color of the soup, touching the bottom of the leaf, etc., the experts determined 6 "Tea King" and 18 "Gold Awards" according to the level of the score, and will be announced during the Fuzhou Jasmine Tea Culture Festival.
"Through various forms of competition, it can not only improve the quality of tea production, but also inspire enterprises to develop more new products, cater to market demand, and promote the development of the jasmine tea industry." Secondly, in the competition, a group of new technical backbones can also be cultivated, contributing to the growth of Fuzhou's jasmine tea industry. Chen Jinshui, a national first-class tea taster and senior engineer of tea processing and inspection, said.
It is understood that in recent years, the Fuzhou Municipal Party Committee and the Fuzhou Municipal Government have taken the development of the jasmine tea industry as one of the leading main industries and the key direction of Fuzhou, increased policy support, promoted standardized production, so that Fuzhou jasmine tea culture and tea making technology can be better inherited and developed, and out of the new road of tea industry development with Fuzhou characteristics.
Leading enterprises lead the brand awareness
Fuzhou is the birthplace and production area of jasmine tea in the world. In order to accelerate the development of Fuzhou jasmine tea industry, in recent years, Fuzhou Municipal Bureau of Agriculture and Rural Affairs has actively held tea king competitions, tasting meetings, skill competitions, cultural festivals and other activities to promote the improvement of Fuzhou jasmine tea production technology and level, and further expand the influence of Fuzhou jasmine tea brand.
Up to now, there are more than 100 jasmine tea production and processing enterprises in Fuzhou, including 3 national key leading enterprises in agricultural industrialization, 6 top 100 tea enterprises in China, and 8 provincial key leading enterprises in agricultural industrialization. A total of 2 tea industry academician workstations have been set up in the city, and tea enterprises have 4 well-known trademarks in China.
In the evaluation of the public brand value of China's tea region, the brand value of Fuzhou jasmine tea reached 3.563 billion yuan in 2021, and the brand value doubled in 10 years.
In the future, the Fuzhou Municipal Bureau of Agriculture and Rural Affairs will also actively organize tea enterprises to participate in tea exhibitions and expositions throughout the country, leading Fuzhou jasmine tea out of Fujian and to all parts of the country.