On the morning of October 28, the 9th China Tea Expo 2021 opened at the Shandong International Convention and Exhibition Center. The 7 leading enterprises of Fuzhou Jasmine Tea also carried out the "Fuzhou Jasmine Tea" publicity and promotion meeting at the opening ceremony of the conference, and invited Hou Guoyun, president of the Shandong Tea Culture Association, and other guests to promote Fuzhou Jasmine Tea to the on-site media and distributors. At the meeting, Chen Qi, former vice mayor of Fuzhou Municipal People's Government and president of Fuzhou Strait Tea Industry Exchange Association, and Hou Guoyun, president of Shandong Tea Culture Association, delivered speeches. Wang Zhenfeng, a second-level researcher of fuzhou municipal agriculture and rural bureau, attended and inspected the museum.
Chen Qi said that in order to continuously enhance the brand awareness of Fuzhou jasmine tea, Fuzhou City is currently actively organizing Fuzhou jasmine tea leading enterprises and star products to participate in tea fairs and expositions throughout the country, leading Fuzhou jasmine tea out of Fujian and to all parts of the country. With the efforts and support of all parties, Fuzhou Jasmine Tea ushered in new opportunities for development during the "14th Five-Year Plan" period, and in the 2021 China Tea Regional Public Brand Value Assessment, the brand value of Fuzhou Jasmine Tea reached 3.563 billion yuan, and the brand value will double in 10 years.
Hou Guoyun said that the Shandong Tea Culture Association has been committed to serving and coordinating the cooperation and exchange of technology, production, processing and trade of Fuzhou jasmine tea in Jinan, so as to promote the development of Fuzhou jasmine tea industry with consumption. In the future, we will continue to promote cooperation with Fuzhou Jasmine Tea Unit with a high starting point, high quality and high scale requirements, so that Fuzhou Jasmine Tea merchants, brands and products can find a "home" here, so that Fuzhou Jasmine Tea has gone from Jinan to a higher and farther place.
The 7 leading tea enterprises of Fuzhou Jasmine Tea showed the charm of Fuzhou Jasmine Tea at the 9th China Tea Expo, and presented jasmine tea special souvenirs to the audience.
Exhibitors include Fujian Chunlun Group Co., Ltd., Minrong Tea Industry Co., Ltd., Fujian Donglai Tea Industry Co., Ltd., Fujian Green Tea Jiuhuo Tea Industry Co., Ltd., Zhongxutang (Fuzhou) Tea Co., Ltd., Fujian Qilin Mountain Tea Industry Development Co., Ltd., Fuzhou Shambhala Pylone Tea Co., Ltd. 7 leading enterprises, they will use the tea expo as a platform to publicize and promote the Fuzhou jasmine tea industry, develop and consolidate the Fuzhou jasmine tea in the Shandong market, and promote the economic and cultural exchanges and cooperation between Fujian and Luzhou.
Fujian Chunlun Group Co., Ltd. was established in 1985, founded more than 30 years ago, always adhere to the quality is the first life of the enterprise, innovation as the driving force, science and technology as the guide, culture as the guide, based on green, is committed to the revival of Fuzhou jasmine tea industry and the creation of national brands, has now become the largest domestic jasmine tea production enterprises. As a national key leading enterprise in agricultural industrialization, the Group is the national agricultural product processing technology research and development of jasmine tea professional sub-center, the secretary-general unit of the flower tea working group of the National Tea Standardization Technical Committee, the "China Jasmine Tea Heritage Brand" enterprise, the top ten enterprises in China's tea industry, the "World's Most Influential Brand" enterprise, the "World Jasmine Tea Inheritance Family", the three products and one standard, the contract-abiding and credit-worthy enterprise, the National May Day Labor Award, the Provincial and Municipal Quality Award, and the Fujian Provincial Labor Harmony Enterprise. The group has 42,000 acres of green tea garden base and 7,000 acres of jasmine ecological planting base. The annual production capacity is more than 4.5 million kilograms.
Founded in 1982, Minrong Tea Industry Co., Ltd. is now a national key leading enterprise and a national high-tech enterprise in agricultural industrialization, and has been awarded the "Special Mark for The Use of National Geographical Indications to Protect Products" by the State Intellectual Property Office. The founder of the company, Wang Dexing, is a master of tea craftsmanship and tea making in China, the 39th generation of Wang Zhenzhi of Minwang, a representative inheritor of Fujian Province for the protection of national intangible cultural heritage, and a master of traditional craftsmanship inheritance of Jasmine tea in Fuzhou. The Fuzhou jasmine tea kiln making process with a thousand-year heritage has been rated as a national intangible cultural heritage by the Chinese Ministry of Culture, and the Minrong jasmine planting base located on the banks of the Difeng River in Fuzhou has been listed as a core protected area of "Globally Important Agricultural Cultural Heritage - Fuzhou Jasmine Planting and Tea Culture System" by the Food and Agriculture Organization of the United Nations (FAO).
Fujian Donglai Tea Industry Co., Ltd. is one of the top 100 enterprises in the comprehensive strength of China's tea industry and a leading enterprise in agricultural industrialization in Fujian Province. Its predecessor is the century-old name - Fuzhou Dongsheng Tea House, created by the "World Jasmine Tea Inheritance Family" Changle Lin Clan in the eighth year of Qing Xianfeng (1858), and now the fourth generation of inheritors Lin Zengqin serves as the chairman of Donglai Tea Industry Co., Ltd., and the fifth generation of inheritors Lin Qingwen will uphold his father's business and continue the inheritance mission of Fuzhou Jasmine Tea.
Zhongxutang is a tea brand with the mission of promoting Chinese tea culture and reviving Chinese tea. It joined hands with 5 non-hereditary inheritors to set up a team of chief tea engineers and established a tea research station in the origin of 5 famous teas such as Fuzhou jasmine tea, from the source to the tea making process, to create intangible heritage-level quality standards. Zhongxutang has more than 50 stores, distributed in Beijing, Jilin, Wuhan, Yangzhou, Jinan, Linyi, Yulin, Fuzhou, Sanming, Xiamen, Hui'an, Zhangjiakou and other cities.
Green Tea Industry was founded in 1988 and has been around for more than 30 years. Fujian Green Tea Jiuyu Co., Ltd. was established in 2019 as the production base of Fuzhou Jasmine Tea under Green Tea Industry. Mr. Chen Yiqi, the chairman of the company, has focused on Fuzhou jasmine tea for more than 30 years, and is the "inheritance master" of the traditional kilning process of Fuzhou jasmine tea and the "vice president" of the Fujian Strait Tea Industry Exchange Association. The "Jasmine Snow Bud" and "Jasmine Golden Zun" selected by the Green Tea Jiuhuo Tea Industry have just won the title of "Tea King" in the 2021 Fuzhou Jasmine Tea King Competition. Green tea industry in Fujian has hundreds of acres of flower field base and tea base, we will continue to increase the investment in the production and construction of Jasmine tea in Fuzhou, and strive to make high-quality products, service to the majority of consumers. Let the fragrance of Fuzhou jasmine tea float throughout China and the world.
Fujian Qilin Mountain Tea Industry Development Co., Ltd. has 4500 acres of standardized green ecological tea gardens. Its jasmine tea and other series of tea products have won many awards, and the products are exported to all parts of the country, and the sales revenue will reach 170 million yuan in 2020.
Fuzhou Shambhala Ganlei Tea Co., Ltd., founded by tea master Chen Falai, has two well-known tea brands, "Shambhala" and "Qilei". In the practice of jasmine tea flower processing for more than 20 years, a unique "floral fragrance through the bone" flower style has been formed; the "N+1" kiln process and the "digital mode" flower process have been created.
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