On June 14, Jingdong Supermarket announced that more than 100 self-operated milks, including room temperature milk and low temperature milk, reduced the price to the lowest on the entire network.
The price of a variety of room temperature milk, including 200 ml of Sanyuan Xiaofang white pure milk and 24 boxes, has dropped to less than 1 yuan and 5 cents per box! This price is a few cents cheaper than other online channels.
The person in charge of the relevant business of Jingdong Supermarket also announced that during the 618 period, users are welcome to compare prices across the network, and the same milk (except for temporary products) with a normal validity period will be compensated twice as much for the difference if the price is lower than that of Jingdong Supermarket on other online platforms.
Jingdong supermarket milk price from 1.5 yuan "Drinking water is better than drinking milk" is not a dream
At present, the "unit price per box" of several room temperature milks with large sales such as Sanyuan and Guangming in Jingdong supermarkets has dropped to about 1.5 yuan. The "unit price per liter" is even lower than the price of some mid-range mineral water and soda.
According to the list of price reduction products given by Jingdong Supermarket, the brands participating in this milk price reduction cover most milk brands on the market, including Yili, Mengniu, Guangming, adopt a cow, Sanyuan, Beihai Ranch and other more than 100 normal temperature milk, more than ten low temperature milk.
The price dropped to the lowest in the whole network and a batch of imported ambient milk, including Dezheng high-quality glass bottled whole pure milk, Deya imported whole fat and high calcium, Anchor Gold high calcium children's milk, Bingray Korean imported milk, Heco 3.7g yo milk protein whole pure milk, Lohe organic A2β-casein whole pure milk, etc.
Break through the freezing point of low-temperature milk price Buy 10 issues regularly and get 10 free 10 issues A single bottle is as low as 12 yuan
In recent years, low-temperature milk has become more and more market share in first, second and third-tier cities due to its characteristics of more mellow taste, more nutrients and activity retention.
On the 14th, Jingdong Supermarket also announced that during the 618 period, the price of more than a dozen low-temperature fresh milk of many well-known brands dropped to the lowest on the entire network. At the same time, users are welcome to compare prices on the whole network, and if the price of the same milk (except for temporary products) in the normal validity period is lower than that of Jingdong Supermarket on other online platforms, the price difference will be doubled.
In the case of non-advent, the price of a single 250ml bottle of daily fresh milk is generally about 10 yuan, and it takes about 40 yuan to buy 1 liter. During the 618 period, after Jingdong Supermarket carried out the activity of buying 10 issues and getting 10 free issues, the conversion of 1 liter was less than 15 yuan, and the price was less than half of that of offline supermarkets.
In addition, the price of Guangzhiyou A2β fresh milk regular purchase, Yili Jindian pasteurized milk fresh milk, and Yue fresh fresh milk in Jingdong supermarket has also dropped to the lowest on the entire network.
In May this year, the US Department of Agriculture released the US milk market price, showing that the average price per gallon of whole milk in the United States is 4.34 US dollars, equivalent to one liter, and the price of RMB is about 8 yuan. The price reduction initiated by Jingdong Supermarket this time reduced the price of room temperature milk to a minimum of 8 yuan per liter.
In the general perception, the gap between the milk price in the market of China and the United Kingdom, the United States and other world's milk-producing countries is very large, and now, China's milk has fallen to the same as the milk price of the world's milk-producing countries.
In this regard, netizens have commented that Chinese e-commerce has finally aimed the price butcher knife at milk, and the price difference between Chinese milk and the world's milk-producing countries is gradually "smoothed out".