ChatGPT received 1.76 billion visits worldwide last month. The field of AI continues to arouse discussions around the world!
Many well-known companies have also begun to invest in it.
Microsoft, for example, has previously released Microsoft 365 Copilot, an office artifact driven by the GPT-4 model, allowing Word, PPT, Excel, and Outlook to assist users in the workplace.
(Image source network)
At the same time, more and more applications are connected to ChatGPT-like technology.
(Data content source: Zhidong)
Many netizens who have used ChatGPT have sighed, "Only you can't think of it, and you can't find and do it without ChatGPT."
There is even an inexplicable sense of fear, and many "migrant workers" who are still at the grassroots level are worried that they may lose their jobs at any time, including product managers, designers and development technicians...
Today, let's discuss with you: For product managers, will the emergence of ChatGPT or AI artificial intelligence pose a threat to employment?
Can ChatGPT replace product managers?
A reassurance first: at present, ChatGPT cannot replace product managers!
Although artificial intelligence has not yet reached the point of replacing people.
But in other words, as long as the trend of technological advancement continues, product managers will have more and more tasks to turn to AI, or in the future, product managers may be replaced by AI.
However, there is no need to worry too much, this is an inevitable and irresistible trend.
Instead of competing with AI, what we need to do is to pay attention, embrace and participate in it, and don't ignore or even be hostile.
You can try to become a user first and use it to create value for your work, such as: designing a questionnaire, doing a market analysis, data collection, functional description writing, etc., and find ways to let AI empower your own workflow and improve efficiency.
After all, know that "it's not AI that knocks you out, it's the people who use AI well."
So, back to the question, why can't AI replace product managers, there are about 3 reasons to summarize -
1. Thinking: AI is more about doing things than thinking about things
Product managers need to formulate product strategies according to a certain product in different life cycles.
You need to have solid product capabilities, knowledge, and understanding of your company and products, and you need to have enough experience to think and judge this rapidly changing market.
AI is more about adding convenience to your thinking than actively thinking about something.
2. Innovation: AI does not yet have the innovative thinking of people
It is undeniable that the emergence of ChatGPT has brought a lot of convenience to our work, and it can provide us with a lot of useful information and logic.
But AI can only answer based on historical data and existing rules, which are basically summarized and refined based on our past knowledge, while innovation requires transcending existing rules and imagination.
(Answer templated)
As a product manager, we need to cultivate innovative thinking and constantly explore user needs and market opportunities, which is one of the reasons why we are more competitive.
3. Decision-making: AI cannot replace humans as "back-pot men"
● What kind of new product to make;
● What track and market to choose;
● Who is it aimed at;
● Should a function be made A or B?
● ......
All of this requires a boss or a product manager, or a person, to make a decision.
Human intelligence has the flexibility to use a variety of knowledge, experience, and emotions to make decisions.
Therefore, paying attention to thinking and constantly improving one's knowledge, skills and experience is the key not to be replaced by AI
If we abstract the process of making a product in a Why-What-How way, then if you can help the company choose the direction of the product and decide the priority of modules, then you are relatively safe.
At least for now, AI can't replace humans as backers.
Of course, the reason why it is called artificial intelligence, like us, will continue to learn and improve, and the only rule we will not be eliminated is: continuous learning, practice, improve their product capabilities, knowledge, and use more experience and creativity to enhance our irreplaceability.
Second, the emergence of ChatGPT, challenge or opportunity?
The emergence of ChatGPT has made some product people realize that their situation is "dangerous".
However, the development of technology is to liberate productive forces, to better promote the development of the industry and even society, rather than simply replace or wear out the existence of an industry.
Just like the advent of ChatGPT, it has also spawned many opportunities.
According to the "ChatGPT Related Field Employment Insight Report" launched by Liepin Big Data Research Institute, the first hot recruitment function of dialogue robots is product manager, with an average annual salary of 377,700.
(Source: ChatGPT Employment Insights Report, as of January 2023)
Its popularity has also led to the continuous explosive growth of AIGC attention, among which product managers have gradually become the top 1 hot recruitment positions in the AIGC field!
(Source: Meimai High-Recruitment Talent Think Tank, as of February 2023)
Including at present, some Internet giants have also begun to lay out in the field of artificial intelligence.
● iFLYTEK: ChatGPT-like technology landed in May this year, and AI learning machines will become the first landing products;
● NetEase Youdao: ChatGPT model in educational scenarios will be launched;
● Alibaba: Alibaba's version of the chatbot ChatGPT is under development and is in the internal testing stage;
● Kunlun Wanwei: Its Opera browser plans to access ChatGPT function;
● ......
In this way, how to make yourself irreplaceable at work and how to make yourself better in job search related product positions is particularly important!
In other words, it is to see if we have the ability and mindset to work with such products!
So, what should we do at this stage to cope with the increasing product capability requirements and thinking?
Third, how should product managers respond and find a breakthrough?
Simply put, it is to improve the soft and hard power of the product, expand the thinking, so that you can really do things and make the product produce value.
We can divide the work of a product manager into two categories:
● Problem-oriented (doing the right thing)
● Solution-oriented (doing things right)
The former such as discovering needs, analyzing needs, making trade-offs about needs... The latter includes the generation of product requirements documents, demos, design drafts, etc., aiming to solve the problems raised by the former.
If the work is still in the execution stage, just solving the requirements and correcting the bug, there should indeed be a crisis.
Because this type of work is reactive, even without AI, it can be easily replaced, such as by cheaper new employees, engineers who want to transform, etc.
Second, if you divide the work into people and computers.
Obviously, the former AI is more difficult to replace, such as a product in the company's internal and external stakeholders, they have had love and hate before, this kind of interpersonal AI is difficult to handle, requiring the product manager's superb communication skills.
So, what exactly to do?
1. Exercise the core ability of the product: product thinking
Back to what was said at the beginning: the advancement of technology will make AI more and more perfect, it can do more things in the future, and product managers have more and more tasks to transfer to AI.
Well, as product managers, we need to extend this line in the opposite direction of the machine to make more room for ourselves. To do a good job in this extended part, what is needed is what makes people human - a sense of mission, a sense of purpose, values, curiosity... That is, curiosity to find problems, understanding of problems, ability to ask questions, and so on.
These are the embodiments of doing things with product thinking.
Bold guess, maybe the model of making products in the future will be: as long as you have an idea and can ask the right questions, the rest will be left to AI?
2. Make yourself able to do things: full-stack product capabilities
The basic skills of a good product manager must be solid, and the knowledge and abilities that need to be used can be extracted from the entire framework system at any time and applied.
This set of "Course Knowledge Map" starts from the complete work content of the product manager and organizes the workflow of the product manager of the first-line large factory according to the ability requirements of the product manager of the first-line large factory.
It can give you a new understanding of the work content and career development of product managers, and help you consolidate your full-stack product capabilities.
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Secondly, not only the hard ability of product managers, but also improve their social skills, creative ability, empathy and other soft skills, which are difficult for AI to imitate or replace.
For example, product managers need to communicate and coordinate with various partners, need to understand user needs and emotions, and need to design innovative and aesthetic product solutions.
In other words, use professional hard skills + mature soft skills to promote the landing of products and make themselves truly irreplaceable.
How to do the above 2 points? If you don't have a clue yet, look at this
I recommend that you learn about the "90-Day Product Manager Practical Class" jointly run by Everyone is a Product Manager Community & Starting Point Classroom, which has opened 75 sessions to help 8000+ students grow.
Start this week, 5 discount places will be given for a limited time, and the background reply [90-day product] will receive the discount!
4. What can you learn through the course?
1. Build a systematic product knowledge capability system
Having a systematic product knowledge system is a must for every product manager.
The course content of the "90-Day Product Manager Practical Class" is structured with the complete workflow of Internet product managers as the main line structure.
From industry analysis - competitive analysis - demand mining and analysis - product design - project management - product operation, the overall knowledge structure is systematically explained, covering product knowledge in an all-round way, and the content is complete.
Moreover, many students have already obtained product offers in advance after learning the "90-day Product Manager Practical Class" to achieve appreciation and salary increase!
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2. Get the guidance of the product mentor of the first-line manufacturer
One of the most effective ways to learn is to learn from experienced seniors.
The instructors of the "90-Day Product Manager Practical Class" are all from Tencent, Alibaba, Baidu, Huawei and other large manufacturers, with an average working life of more than 10+ years, and they are all veterans who have been in the battlefield.
Moreover, the teachers are working on the front line, and teachers can also give you better advice for the current hot industry.
@黄友敬老师: 19 years of experience in Internet product planning and management, currently serving as the vice president of Mama.com products, leading Mama.com product strategy and management, user growth and revenue work, leading the team to reach 100% growth rate of APP user scale in 5 months, ranking among the top two similar products.
Teacher @Summer: He has worked for Tencent for nearly 11 years and has diversified and rich product experience. He has deep accumulation in ToC, ToB, and AI, and has been involved in multi-terminal product forms such as App/Web/PC/Mini Program/Background. He has successively worked on QQ Browser, Tencent Translator, Tencent Simultaneous Interpretation, Tencent English Jun, Tencent AI Teaching and Evaluation and other multi-business products. It has not only experienced tens of millions of product scale growth, but also rich experience in creating new products from 0 to 1.
He is good at cross-field product capability transfer, product planning, product design and other fields, and has rich experience in teaching newcomers.
@杨俊老师: 17 years of experience in Internet product operation, familiar with the large-scale operation mode of large-scale products of large manufacturers and familiar with the breakthrough method of entrepreneurial teams.
During his tenure, Tencent Paipai was responsible for the planning of the Paipai through train community, and the number of paid users increased to 20,000 within 3 months. He is good at deeply understanding user needs from the perspective of users, flexibly using multiple skills and methods of product/operation to achieve user growth and operation, and is responsible for the core goals of products.
@Jason teacher: 14 years of experience in Internet human resources and organizational development.
He has been responsible for the recruitment of QQ, QQ members, mobile Q games, QQ wallets, etc., and has also been responsible for the planning and operation of product functions of Tencent Group's internal talent living platform, and participated in the construction of Tencent's talent selection system. Later, he became a senior project manager of Tencent's organizational development, where he has studied organizational structure design, organizational development diagnosis, talent echelon building, and leadership model.
Most importantly, in the course, teachers will unreservedly teach these product methodologies that have been practiced to everyone.
Often experienced old drivers can make you less detours and less potholes in one or two sentences.
Background reply [90 days product] Add a consultant teacher to understand the tutor's teaching style/schedule!
3. Acquire project experience (theory + practice) and landable ability
The course sets up practical projects after each knowledge section, with a total of 3 months of dry goods input, 10+ job outputs, and 5 real project practice.
Moreover, all actual combat projects are extracted from typical work scenarios, and the return work scenarios can be directly reused.
In addition, the course supports the team to complete the whole process of the actual project, which can help everyone restore the real product work collaboration scene.
Each practical assignment is personally graded by the instructor, and the detailed 1v1 grading opinions can help you understand it in depth, ensuring that you can truly master the basic skills of the product.
At the same time, the carefully polished portfolio produced in this way is enough to help everyone internalize the product knowledge learned in the course, and can be used as a stepping stone to job search for product positions.
The course has been precipitated for many years, and the dry goods are full! Background reply [90 days product] Add consultant teacher, provide free information and suggestions!
4. Get a full range of employment/workplace advanced counseling to enhance workplace competitiveness
After 3 months of systematic learning and practical output, students have mastered a set of systematic product knowledge, but in fact, many people put knowledge in their minds and become "dumb" as soon as they arrive in the workplace!
Not talking about salaries, not writing resumes, and not showing themselves have become common problems in the workplace.
Therefore, at the end of the course, we will also give you a good job of employment/career advancement guidance, including:
● How to write a resume?
● How to avoid pitfalls in interviews?
● How to get yourself more opportunities for internal pushing?
● How to do a good job in career planning?
● ......
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5. What else can this course give you?
(1) Get a network of product contacts and share information and resources
Now is an era of division of labor and cooperation, if you do not know how to communicate, communicate, and collaborate with others, no matter how strong your ability is, you may also suffer losses in the workplace.
So in our product circle, you will be given unexpected connections, information and resources. For example: from time to time, the starting point pushes the information -
(2) High-quality course services and rich post-school benefits
Exclusive class teacher and teaching assistant to accompany you: remind you to preview, attend class, do homework, track the learning progress throughout the process, and help you solve difficult problems on the learning road in time.
Finally, students who register for the course will also have the opportunity to receive generous scholarships: 1500 yuan in cash for the first place, 800 yuan for the second place, and 400 yuan for the third place!
Students with excellent grades have a chance to get the opportunity to get the internal promotion of the big factory!
(3) 2 things you need to know before registering
1) Learning style
Starting point classroom platform live teaching + exclusive class teacher and teaching assistant accompaniment + knowledge point test
2) Class time
Live classes twice a week: Wednesday and Sunday evenings from 20:30 to 22:00, without delaying work during the day.
Even if you miss the live stream, you can watch the replay the next day, and you can review and watch it as many times as you like in a year, so you can study very flexibly.
There are dry goods explanations and Q&A in the WeChat class group every day, and you can also focus on watching if you miss it.
The above is the "90-day product manager practical class" that has helped 8000+ product newcomers to quickly improve.
Having said all this, I still often hear many students who want to transfer/enter the industry always say: "I'll think again" and "I'll look again", but there has been no action.
Wandering and hesitating will only waste time, let yourself fall into internal friction, and in the end you will be burdened by yourself!
Therefore, it is far more meaningful to act first than to stay in place and constantly wear and tear
Classes start this week with 5 free places for a limited time! Register today to enjoy the course discount, a rare opportunity!
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