How to extract a large number of topics from explosive articles? Now, we can use AI tools to expand the topic selection. In this article, the author has shared relevant cases and steps, let's take a look.
I did a 1-on-1 consultation last week.
This student was recently doing the operation of Xiaohongshu in a certain field, and the customer sent a popular article, hoping that she would use it as a reference for topic selection and write 20 topic selection angles for the customer to see first.
If you've chosen a topic, you're ready to go.
She was very worried, how to extract 20 similar topics from a popular article?
The difficulty of this problem is that our human brain can't think of so many angles, and it would be good if a topic could be expanded into 3-5.
So, is it possible to hand it over to ChatGPT?
Just do it!
1. Find explosive articles
Let's find a viral article first. Take Xiaohongshu as an example, search for keywords in your industry, for example, the industry I do is "marketing", so I search for marketing on Xiaohongshu.
Seeing this row, there will be a lot of marketing-related subdivided keywords, let's find the one that is most in line with us and click into it.
For example, mine is: marketing + copywriting
The interface changed immediately, so let's take a look at which of these contents are low-fan hits.
The meaning of the low fan hit is that the number of fans is only a few thousand or hundred, but the number of his hearts is several times that of the number of fans.
Seeing this, you may have to ask: why can't you find a big V? The content of the big V is timeless and has reference value!
For example, "Call Me Teacher Shu", which is ranked first, has 33W+ fans.
It's a big mistake, the content of big V, because of its large fan base, has a high traffic for any post.
In the middle of this, it's hard to tell whether it's the fan reason or the topic selection reason.
But low-fan bloggers are different, for example, with only a few hundred followers, and suddenly a 2W+ like, which shows that it is indeed a good topic.
Therefore, it is easier to find out the explosive topic of low-powder explosive models. And the topics that others have exploded, do it again, and it is still a hit.
For example, I found a note with 3000+ hearts, and clicked on the blogger's page to see the number of fans, only more than 800, which is very good, this is a low-fan hit.
2. Sort out your ideas
If you find a popular article, you will expand it with the topic of the explosive article.
Before using ChatGPT, thinking is important. Let's sort out what is the method of artificially expanding the topic selection of explosive articles.
In general, there are 3 ways to expand:
1. Angle conversion
Discuss the same topic by changing the angle or perspective of the content.
For example, the above copywriting is from the seller's point of view, so can we discuss from the perspective of consumers, how should the copywriting of the circle of friends be done?
2. Drill down into segmentation
Based on the core concepts of the original topic, drill down into market segments or specific user groups.
For example, how to write a copy of the circle of friends for middle-aged and elderly products, and how to write the copy of educational products for parents?
3. Counteractive thinking
Discuss the opposite side of the original topic or ask a rhetorical question
The original topic is to pursue Moments marketing in the positive, so can we talk about how those "garbage" Moments marketing makes customers annoyed from the negative side?
Through these 3 expansion methods, we can choose a topic with a popular article, and derive many possibilities.
3. How to use ChatGPT to expand the selection of topics?
Note: ChatGPT 4.0 is required.
1. Field: Mother and child direction;
Here's the command (bold can be replaced with your field):
I'm a postpartum mom mother and baby blogger, and I saw a viral article on Xiaohongshu:
"12 postpartum confinement waters, good to drink milk and lose fat. The confinement body is relatively weak, drinking these 12 confinement water, which is conducive to eliminating lochia and helping milk, and it will not grow meat.
Moms can cook it
1.Red jujube apple water 2.Fried rice water with tangerine peel 3.Astragalus red jujube water 4.Black bean water 5.Hawthorn longan red jujube water 6.Red jujube ginger soup water 7.Barley and red bean lily water 8.Papaya milk 9.Five red soup 10.Astragalus codonopsis red jujube water 11.Sanhua nectar 12.Motherwort hawthorn water"
I want to include this blogger's topic selection into my own topic bank, please be a self-media master in the field of postpartum motherhood with ten years of experience, you have written 100 articles of 100,000 plus plus 100,000 yuan, and you have developed 30 topics for me based on this.
Task Steps:
1. From the perspective of the perspective change (by changing the perspective or viewpoint of the content, to explore the same topic), think about which 10 topics can be expanded;
2. Drill down into market segments or specific user groups based on the core concepts of the original topic. ), which 10 topics can be expanded
3. Think from the direction of reverse discussion (exploring the opposite side of the original topic or asking a rhetorical question) to expand which 10 topics can be developed.
Dialogue Process:
As someone who has come before, I think 1, 2, 3, 8, and 10 are particularly attractive to me.
In this dimension, I think 1, 2, 3, 4, 5, 6, and 9 will all have specific groups of people who are interested.
In this dimension, I think 2, 3, and 7 are all novel angles.
2. Field: Physics Teacher, Explosive Article: Force Analysis
Here's the command (bold can be replaced with your field):
I'm a blogger who teaches junior high school students how to learn physics well, and I saw a viral article on Xiaohongshu:
"After the high school entrance examination is divided, I understand: junior high school physics, it is enough to write down these force analysis is the basis of mechanics, and it is also the content of the mid-term, final and high school entrance examinations, and it is the starting point of the follow-up mechanics comprehensive questions, which must be mastered!
I would like to include this blogger's topic selection into my own topic database, please be a self-media master in the field of junior high school physics with ten years of experience, you have written 100 articles of 100,000 plus plus 100,000 yuan, and you have expanded the direction of 30 topics for me based on this.
Task Steps:
1. From the perspective of the perspective change (by changing the perspective or viewpoint of the content, to explore the same topic), think about which 10 topics can be expanded;
2. Drill down into market segments or specific user groups based on the core concepts of the original topic. ), which 10 topics can be expanded
3. Think from the direction of reverse discussion (exploring the opposite side of the original topic or asking a rhetorical question) to expand which 10 topics can be developed.
Dialogue Process:
Since I didn't understand this field, I sent the answer to the students, and the students gave me this feedback:
She was referring to that part of the angle transformation.
Imagine how much easier it would be for us to find a topic next.
Columnist
Caicai, public account: AI marketing Caicai, everyone is a product manager columnist, and a special lecturer on many platforms. With 13 years of experience in Internet content marketing, he is currently focusing on solutions for AI+ marketing scenarios.
This article was originally published by Everyone is a product manager and is prohibited from reprinting without the author's permission.
Image from Unsplash, based on the CC0 license.
The views in this article only represent the author's own, everyone is a product manager, and the platform only provides information storage space services.