Hello villagers, I am the village chief
After ChatGPT became popular, most of the operations were going to be unemployed, which is the pessimistic attitude of many people at present.
Indeed, there are more and more easy-to-use tools on the market, which not only cover a wide range of scenarios, but also have many functions.
So at present, as an operation, if you want to be more competitive and get a higher salary, what functions should you have?
01
Content creation capabilities
Before Douyin and Kuaishou came out, for many operations, there was actually no need for too strong content creation capabilities.
Including before the official account and Weibo, even many companies did not have the position of new media.
Because at that time, companies did not have the power to spread independently.
But at present, from the official account, Toutiao to Douyin, Kuaishou, Station B, Xiaohongshu, from graphics, videos to live broadcasts.
Sometimes a high-quality article or short video can be compared to one or two sales for several months.
So from now on, you can try to write your own official account and shoot Douyin, at least you have to know what the platform functions are and what the high-quality content structure is.
02
Project planning skills
It doesn't matter if you are doing new media, or engaging in live streaming operations, or doing platform community and WeChat group operations.
It is a must to do interesting and effective new acquisition, fission, and promotional activities.
For example, product launch, new product launch, explosive promotion, agent recruitment, anniversary, 618 promotion, member day, Valentine's Day, etc., a good event will have a significant impact on the operation and promotion of the product.
Moreover, high-quality planning ability is also a test of the overall ability of operation.
03
Ability to express yourself in a video
The ability to create content just mentioned is more inclined to writing.
The video expression ability focuses on two points:
One is the basic shooting and editing ability, and the ability to independently complete the creation of some videos, whether it is a product tutorial or product promotion.
The second is the ability to appear and express in the video, whether it is shooting by yourself or someone else helping you shoot, you can complete the output of the content.
In fact, at present, many sales related to new cars, used cars, and rental houses have begun to have such capabilities.
Shoot a video to introduce the product yourself, and then attract customers through Douyin, and take customers to see houses and cars.
In the future, in other business scenarios, whether it is selling software, video, clothing, etc., you will need to have such capabilities.
04
Private domain operation capabilities
The private domain is the end point of all external traffic, and all operations must not only have private domain thinking, but also have the ability to operate in the private domain.
The first is the ability to direct traffic from the private domain, if external traffic is directed to the private domain.
The second is the ability to maintain the private domain, how to maintain users in your WeChat group, circle of friends, one-to-one, etc.
The third is the ability of private domain fission, how to guide private domain users to share, forward, and referral.
The fourth is the ability to make transactions in the private domain, and how to improve users' transactions and repurchases through products, activities, services, etc.
Private domain operation is not only suitable for self-employed individuals and personal IPs, but also suitable for the business scenarios of some enterprises.
For example, Gong Wenxiang, Lao Ji and other IPs, they have hundreds of thousands of private domains, which is greater than the output of ten sales.
05
Live streaming capabilities
Whether you are in the public domain or the private domain, you must do a good job of live streaming at any time.
For To B or To C, live streaming is a very important ability.
You can now see that live streaming can not only sell clothing and food, but also software, courses, consulting, cars, houses, and so on.
Live streaming is a concentrated embodiment of sales, expression, and deduction capabilities, and a good live streaming operation will definitely be a good sales.
06
Customer service capabilities
Mature companies have positions related to customer success, service, and after-sales, but for most small and medium-sized enterprises.
Whether it is a private domain, users, products, or sales, they are actually responsible for customer service.
From customer consultation, ordering, after-sales, return visits, repurchases, etc., it is necessary to deal with customers.
If you don't keep in touch with your customers, you won't know how users feel when using your product.
Where do you like it? Why not?
The more people who know about customers and get closer to customers, the easier it is for them to do a good job in products, sales and services.
Personally, I think operations is a very broad category.
If you want to really do a good job in operation, you should be an all-rounder, who can do both customer service and sales.
Therefore, I hope that you will not limit yourself to user operations, media operations, and platform operations, in fact, the work between these positions is intersecting with each other.
Moreover, the more small and medium-sized companies are, the higher the requirements for the comprehensive ability of operation.
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