On April 18, Zhidou held a grand launch conference for the rainbow series of micro electric vehicles with the theme of "Radiance by Me" in Lanzhou. At this event, Zhidou officially unveiled the world's first micro electric vehicle with 280 million kinds of massive trendy skin rejuvenation functions - Zhidou Rainbow. The new car has been carefully launched in five versions, and after subsidies, its retail price range is very competitive, falling between 27,900 and 39,900 yuan.
As the pioneering work of the Zhidou brand after the renewal and upgrading, Zhidou Rainbow has given users a fashion experience of changing the appearance of the body at any time with its world's first trendy skin rejuvenation program, becoming the new favorite of trendy play culture and setting a new benchmark in the micro electric vehicle market. Zhidou Rainbow not only shows the brand's technological innovation strength, but also leads the new trend in the market with its unique design concept, bringing consumers unprecedented driving pleasure and personalized choices.
(From left: Bao Wenguang, Founder and President of Zhidou Automobile; Pan Xiaofeng, Managing Partner of GSR United Capital; Ruan Qiang, Vice Mayor of Lanzhou Municipal People's Government; Zhou Zhongyu, Deputy Secretary-General of Gansu Provincial People's Government; Yu Xueliang, Senior Vice President of Zhejiang Geely Holding Group; Li Peixing, Deputy Director of the Standing Committee of Gansu Provincial People's Congress; Huang Ruixue, Vice Governor of Gansu Provincial People's Government and Director of Public Security Department; Deputy Secretary-General of China Electric Vehicle 100 Shi Jianhua, a professor-level senior engineer, Zhang Jian, chairman of AIMA Technology Group Co., Ltd., Duan Hua, vice chairman of AIMA Technology Group Co., Ltd., Zuo Long, deputy secretary of the Party Working Committee and director of the Management Committee of Lanzhou New Area)
At the press conference, Shi Jianhua, deputy secretary-general of the China Electric Vehicle 100 Association and professor-level senior engineer, delivered an enthusiastic speech. He said: "New energy vehicles are rapidly rising and becoming the leading force in the automotive industry. We expect major car companies to give full play to the leading and driving role of the new energy vehicle industry and tap the huge potential of this market segment. As the former sales champion of the micro electric vehicle segment, Zhidou has not forgotten its original intention, continued to deepen the market, improved technology, and launched a new product, Zhidou Rainbow. This is a comprehensive upgrade of products and experiences, showing the forward-looking and innovative power of the Zhidou brand. Here, I sincerely congratulate Zhidou Rainbow on its successful listing and look forward to its more brilliant light in the new energy vehicle market. ”
(Shi Jianhua, deputy secretary-general of China Electric Vehicle 100 Association and professor-level senior engineer)
"We have created the original trend skin rejuvenation technology, bringing the 'private customization' of cars to thousands of households, and truly realizing the equal right of customization. We aspire to become the 'definer of trend skin resurfacing'!" Bao Wenguang, founder and president of Zhidou, said passionately at the press conference, "Technology is inclusive and there should be no gender distinction. Zhidou understands that every woman has a unique charm, so we tailor exclusive trendy skin rejuvenation products for women with different styles. For a long time, the automotive industry has not paid enough attention to women, and Zhidou wants to break this stereotype and highlight the importance of building cars for women. Let women build cars is no longer empty talk, which is the core value of Zhidou's differentiated existence. This is not only a new track, but also a vast blue ocean, and we have created a new category. ”
(Bao Wenguang, founder and president of Zhidou)
New outlets: The new energy industry has entered the second growth cycle, and the micro electric vehicle outlet is still strong
New and old car companies continue to enter the game, and the competition is becoming increasingly fierce. Under the high degree of involution, has the subdivision of micro electric vehicles peaked?
Shi Jianhua pointed out that the new energy vehicle market segment still contains huge potential to be explored. In cities, micro electric vehicles are loved by consumers for their economical, environmentally friendly, personalized and convenient parking advantages, making them ideal for family second cars or urban commuting. At the same time, in the sinking market, micro electric vehicles still have broad room for development. Combined with the mainland's new energy vehicle policy to the countryside, micro electric vehicles will undoubtedly become one of the powerful ways to promote new energy vehicles.
After more than a decade of vigorous development, China's annual production and sales of new energy vehicles have jumped from the initial thousands to more than 10 million units, and the penetration rate has also surged from less than 1% to more than 31%. This significant change marks that the new energy vehicle industry has smoothly transitioned from the incubation period to the growth period. With the continuous improvement of consumer acceptance, the increasing perfection and maturity of the supply chain, and the further reduction of production and manufacturing costs, the new energy vehicle industry is about to usher in a new stage of rapid development. Zhidou's choice to return at this critical moment can be said to be opportune, showing its keen market insight and forward-looking strategic layout.
Since its establishment, Zhidou has always adhered to the category of micro electric vehicles, deeply cultivated the field of micro travel, and is committed to providing small and beautiful high-quality travel solutions, so as to achieve equal rights in travel. At present, although large transportation modes such as airplanes and high-speed railways are becoming more and more convenient, small transportation links such as "capillary travel" still need to be improved. Urban travel pain points such as inconvenient transfers, traffic jams, and parking problems are still common. With the acceleration of the strategy of building a strong transportation country, the integration and integration of large and small transportation has become an inevitable trend. At the same time, with the increasing improvement of the city's functional circle, the demand for short- and medium-distance and micro-travel such as shopping, picking up and dropping off children, and daily commuting is growing. The organic integration of small traffic and large traffic, as well as the demand for micro-mobility covering various life scenarios in urban and rural areas, provide an incomparably broad space and infinite possibilities for the development of micro-electric vehicles such as Zhidou.
The rapid growth of demand for micro-mobility, coupled with the sinking market that is still in the blue ocean, is becoming another strong driving force to promote the rapid expansion of the micro-electric vehicle segment. Six national ministries and commissions have held activities for new energy vehicles to the countryside for four consecutive years, aiming to guide the new energy vehicle consumer market to sink. The No. 1 document of the Central Committee of the Communist Party of China also clearly stated that qualified areas are encouraged to carry out new energy vehicles and green smart home appliances to the countryside, which further promotes the popularization and application of new energy vehicles in a wider range of regions. Zhidou Factory is located in the hinterland of China's territory - Lanzhou, its strategic layout based in the northwest, radiating the sinking market in the central and western regions and the overseas market of the "Belt and Road" not only makes full use of the advantages brought by regional differences, but also helps it to further stabilize and enhance its market position in the market competition.
New demand: The world's first massive trendy skin rejuvenation program, covering the panorama of micro-mobility
In recent years, a number of boutique cars have emerged in the market and achieved good results, which just confirms that the positioning that Zhidou insisted on more than ten years ago is correct: the demand for micro electric vehicles is not overnight, but always exists and continues to grow. Now, the newly rejuvenated Zhidou, with the brand positioning of "the definer of trend rejuvenation", continues to deepen this segment, showing strong market potential.
With the rise of "She Power", the role of the female consumer has shifted from a follower to a leader. They are independent, confident, and individual, and have a unique view of the aesthetics of automobiles, and do not want to be constrained by external labels, let alone be limited by other people's definitions. Female consumers have extremely high requirements for the color, style and styling design of their cars, and they pay attention to the emotional resonance and connection with the product.
Zhidou has a keen insight into the unique needs of young consumer groups in the new era, especially female consumers such as small city heroines and mothers. To this end, Zhidou launched the Zhidou Rainbow, this model integrates the essence of Italian design aesthetics and Chinese intention aesthetics, the body design is inspired by Baroque architectural aesthetics, through the contrast body, dynamic star LED headlights and other unique designs, innovative interpretation of the ever-changing trend of fashion. Zhidou Rainbow not only meets the aesthetic needs of female consumers for the appearance of the car, but also deeply resonates with them at the emotional level.
Zhidou is committed to achieving customization equality, and has brought the world's first massive trendy skin rejuvenation solutions. Through the 10 rejuvenating zones carefully designed by the body, each area provides 7 colorful color options, Zhidou Rainbow has successfully created up to 280 million personalized resurfacing combinations, truly achieving unbounded skin rejuvenation and full trend, allowing users to create exclusive cars as they like. Not only that, Zhidou Rainbow also put forward the innovative concept of "three times a year", leaving the choice of color completely to the user, so that everyone can become a fashion designer of their own travel mode and bravely show their personal style that is not defined.
Not only in the design of ingenuity, but also in the pursuit of practicality and quality. It has a class-leading wheelbase of 2100mm, and can provide up to 1034L expansion volume after folding down the rear seats, and is equipped with more than 20 intimate storage spaces, completely breaking the anxiety of micro electric vehicle users about space and achieving space equality. At the same time, the whole Zhidou rainbow system is equipped with ABS+EBD, reversing radar, reversing image, airbags and other advanced configurations as standard, ensuring the safety of users' travel, and at the same time, it also brings a new driving experience with more texture, making travel more calm and secure.
What's more worth mentioning is that Zhidou Rainbow has a unique intelligent charging system at the same level, supporting two versions of slow charging and fast charging, and users can easily make an appointment for charging through the official APP. The fastest slow charge is only 6.5 hours, and the fast charge only takes 0.5 hours, making energy replenishment free and efficient. In addition, Zhidou Rainbow also adopts the leading battery low-temperature preheating technology in the same class, which is not afraid of severe cold and heat, and the battery always maintains the best condition and never loses power. Whether it is in terms of design, space, safety or energy supplement, Zhidou Rainbow has shown excellent strength and quality, bringing users more travel possibilities and a better driving experience.
New empowerment: capital empowerment, "micro + strategy" to create a new quality bean
With the full empowerment of new shareholders, Zhidou is seizing the tuyere of the new energy vehicle market and is committed to creating a brilliant explosive product of the times. This strong start is due to the strong support of Geely Automobile Group, as well as the joint leadership of Mr. Zhang Jian, Chairman and Founder of Emma Technology, and Mr. Bao Wenguang, Founder and President of Zhidou. At the same time, the participation of state-owned capital and 70 suppliers provides Zhidou with rich resources and complementary advantages, and promotes it to move towards a new stage of quality upgrading and accelerated development.
Standing at the new historical node of the new energy vehicle market competition, Zhidou deeply realized that the competition in the second half is no longer limited to products and services, but has been upgraded to a comprehensive systematic showdown. To this end, Zhidou officially released the "Micro + Strategy" for the A00-level track, which covers multiple levels such as operation, product, manufacturing, market and user ecology, showing the strategic layout of Zhidou's comprehensive upgrading and diversified development.
In the era of new micro electric vehicles, creating the ultimate product quality and user experience is the key to victory. The foundation of Zhidou is its advanced intelligent manufacturing base. As the first and only factory in the five northwestern provinces with the production qualification of new energy passenger vehicles, the Zhidou Lanzhou plant has a complete stamping, body, injection molding, battery PACK, and final assembly five processes, laying a solid foundation for creating high-quality micro electric vehicle products. Zhidou will rely on this advantage to continuously improve product quality and user experience, and help the sustainable development of the new energy vehicle market.
In the face of the increasingly diversified and personalized needs of consumers, while deeply cultivating the A00/A0 market, Zhidou relies on the exclusive platforms of H/F/D/Z four mini-vehicles, and continues to iterate and upgrade products through intelligent manufacturing and digital management. In the next three years, Zhidou plans to launch 8 models, and will reach 16 models within five years, forming a more complete product matrix to meet the diversified needs of the market.
In terms of channel and ecological construction, Zhidou has abandoned the traditional direct sales or franchise model, but combined with its own advantages and industry characteristics, and innovatively proposed the "city partner" channel model, the direct-to-user sales model, the "four networks linkage" operation model and the digital promotion model. The implementation of these models aims to build a new ecosystem of symbiosis and co-prosperity between automobiles, users and partners, and closely connect everyone's travel life through a full-scene ecological model to achieve deep integration of multiple ecosystems.
It is worth mentioning that Zhidou has made full use of its geographical advantages in Lanzhou, the golden node of the "Belt and Road", and has formulated a domestic and international two-wheel drive strategy. While deeply cultivating key cities in China and accelerating the development of the sinking market, Zhidou is also actively taking advantage of the general trend of China's new energy vehicles going to sea, setting sail and actively expanding overseas markets. Zhidou hopes that through this strategy, it will bring a new travel experience of trendy personality, environmental protection and convenience to global users, and realize the international layout of the brand.
Looking back on the development process of Zhidou, it has always adhered to the core concept of "user-centered", and it is the trust and support of users that has made the Zhidou brand deeply rooted in the hearts of the people. In order to give back to the majority of consumers for the pursuit and yearning for individuality, Zhidou Rainbow has specially launched a limited-time exclusive car purchase rights: from April 18th to May 18th, only 1999 yuan is required, you can enjoy up to 4000 yuan of car subsidies to the countryside, and at the same time, you can enjoy a discount of 1000 yuan, with a minimum of 27,900 yuan!
Zhidou Rainbow not only provides users with a new fashion travel experience that can be changed and created according to the trend, but also injects a fresh vitality full of vitality and creativity into the micro electric vehicle industry, promoting the innovation and development of the entire industry. Looking forward to the future, Zhidou will join hands with Chinese new energy vehicle companies to jointly help the internationalization process of China's new energy vehicle industry, write more brilliant chapters of China's new energy vehicle brands, and jointly create a brilliant moment for China's new energy vehicle industry!