From April 24th to 26th, the 30th China International Radio and Television Information Network Exhibition (CCBN2024) was held in Beijing under the guidance of the State Administration of Radio and Television and sponsored by the Radio and Television Research Institute. With the theme of "Better Radio and Television Audiovisual", this exhibition will show the development achievements and future trends of the radio and television audiovisual technology industry in a panoramic way, promote industrial innovation with scientific and technological innovation, empower the new quality productivity of radio and television listening with digital and intelligent integration, and promote the construction of a Chinese-style modern power.
CCBN2024 exhibition site
Cao Shumin, Secretary of the Party Leadership Group and Director of the State Administration of Radio and Television, attended the theme report meeting and delivered a speech. Cao Shumin said that science and technology are extremely important to radio and television, and science and technology are a powerful guarantee for radio and television to spread the voice of the party, an important support for radio and television to serve the people, and an inexhaustible driving force for the sustainable development of radio and television. Cao Shumin emphasized that at present, audio-visual technology is evolving in the direction of "network video, video ultra-high-definition, immersion, and intelligence", and the whole industry should conform to the trend of science and technology, grasp the trend of science and technology, promote the deep integration and coordinated development of radio and television and network audio-visual business, strengthen the systematic layout, build a radio and television science and technology innovation system that is coordinated by government, industry, academia, research and application, promote scientific and technological empowerment in all directions, all fields, and the whole chain, and continuously cultivate and develop new quality productivity of radio and television, so as to provide strong support for the high-quality development of radio and television. Inject power. The first is to adhere to science and technology for the people, accelerate the research and development and application of high-tech video technology, promote the iterative upgrading of content products, and carry out in-depth management of TV "nesting dolls" charging and complex operations, and continuously improve the audio-visual experience of the people. The second is to strengthen the drive of science and technology, take the upgrading of the whole chain of ultra-high-definition as an important focus, and continuously cultivate new momentum for the development of the industry. The third is to strengthen scientific and technological support, accelerate the construction of a new radio and television network with "advanced technology, distinctive characteristics, safety and reliability", and continuously consolidate and improve the radio and television infrastructure. Fourth, adhere to the leadership of science and technology, aim at the frontier of science and technology, deepen the innovation and application of new technologies such as artificial intelligence in the industry, and constantly create a new future for the development of the industry.
Artificial intelligence is in the spotlight
Generative Artificial Intelligence (AIGC), represented by the Wensheng video model, has become a hot topic in major forums in CCBN2024. Wu Hequan, academician of the Chinese Academy of Engineering, said in his speech entitled "Large Model Blessing New Audio-visual, Advanced New Pattern of Radio and Television Network" that the radio and television industry has high-quality, large-scale, safe and credible corpus and video data resources, and has the basic computing resources, algorithm resources, data resources and network resources required for AI development and application, which is a fertile ground for generative large model applications. The in-depth application of AIGC in the radio and television industry can bring new opportunities for the development of the industry, build and improve a new ecosystem for the development of AI audiovisual services, and will strongly support the high-quality development of radio and television and online audiovisual.
Chai Jianping, member of the Standing Committee of the Party Committee and Vice President of Communication University of China, introduced the layout of Communication University in artificial intelligence. Therefore, Communication University has decided to reconstruct the entire education system with AI as the logic starting from 2024, requiring the whole university to participate in the whole link, all elements, and all staff to improve the AI awareness, AI thinking and AI literacy of teachers and students.
The in-depth application of AIGC in the radio and television industry has brought new opportunities for the development of the industry
Wu Wei, chief engineer of Skyworth Group, said that Skyworth hopes to create a more comfortable "unbounded space" through AI, connecting scenes such as home, car, office, shopping mall, and hotel, so that AI can accompany users at all times. He believes that the end of AI is energy. Whether it is computing power or AI equipment, it needs to consume various energy sources. Skyworth has been committed to the great cause of carbon peaking and carbon neutrality, using AI for energy management, and forming a "low-carbon" or even "zero-carbon" system solution.
Ye Hanghui, General Manager of Baidu's Intelligent Cloud Media Business Department, and Shao Qing, Director of iFLYTEK's Intelligent Media Business, shared their practical experience from the perspectives of large-scale models to help high-quality media development and AIGC to empower international communication.
5G continues to empower radio and television
With the rise of artificial intelligence, the R&D and application of 5G technology are also advancing steadily. Zeng Qingjun, deputy general manager of China Radio and Television Network Group Co., Ltd., introduced the new development trend of radio and television 5G, and said that since China Radio and Television was awarded the 5G commercial license in 2019, radio and television 5G has developed rapidly. As of the beginning of 2024, the number of 5G users of radio and television has exceeded 20 million, and China Radio and Television and China Mobile have built more than 600,000 700MHz 5G base stations and shared more than 4 million 4G/5G base stations. The radio and television network will also fully embrace new technologies, rely on general technologies to accelerate iterative upgrading, and fully integrate generative artificial intelligence such as AIGC to meet new outlets. In terms of cable network, China Radio and Television will promote the multi-plane layout of the backbone network, carry radio and television, communication and Internet services in layers, enable the deployment of backbone nodes to support IP multicast broadcasting, deploy converged video CDN, and promote I-PON 10 Gigabit broadcasting technology according to local conditions, so that radio and television cable has the ability to fully support the transmission of high-definition and ultra-high-definition video programs.
As of the beginning of 2024, China Radio and Television 5G users have exceeded 20 million, and the picture shows the China Radio and Television 5G booth at the CCBN exhibition
Tu Jiashun, chief expert of strategy and ecology of ZTE, delivered a speech on the theme of "5G Signal Upgrade, Building a New Paradigm of Media Platform". He said that ZTE has used 5G innovation and signal upgrades to develop a series of new application scenarios in the field of media platforms, outlining a blueprint for a new paradigm of media platforms shaped by 5G technology. ZTE's 5G+ new media platform has many innovations in games, interactive film and television, and tourist attractions, such as the 5G-A+XR project in which ZTE, Beijing Mobile, and Beijing popular Qitian cooperate to support large-scale, multi-person virtual battle games, and 5G-A 3CC carrier aggregation technology provides ultra-high-speed data transmission for self-media platforms in Zhangjiajie Lantern Festival in Hunan Province and Kuanhouli Scenic Area in Shandong Province, helping content creators achieve high-quality and high-quality data transmission. Efficient content production and distribution, 5G-A 10 Gigabit backhaul revolutionizes the cruise ship business model, provides high-speed network services for tourists, and opens up new tourism consumption scenarios. These applications provide a new direction for the integration and development of 5G technology and the radio and television industry.
The development of ultra-high definition has triggered new thinking
"In 2023, the total revenue of radio, television and online audiovisual in Beijing will exceed 500 billion yuan, a year-on-year increase of more than 9%, accounting for nearly 40% of the total industry income in the country, effectively supporting social and economic development. Wang Jiequn, Secretary of the Party Leadership Group and Director of Beijing Municipal Radio and Television Bureau, introduced the high-quality development process of Beijing's audio-visual industry with the title of "Accelerating the Optimization and Upgrading of the Whole Ultra-high-definition Audiovisual Industry Chain and Promoting the High-quality Development of Beijing's Audiovisual Industry". Wang Jiequn mentioned that the development of the ultra-high-definition audio-visual industry is an inevitable requirement for the development of new quality productivity, and it is also a favorable opportunity to promote the high-quality development of the digital economy, which will lead the jump of the content communication value chain, drive the upgrading of the electronic information industry chain, and empower the innovation and development of the vertical ecological chain.
CCBN2024 ultra-high-definition exhibition area
Yan Xing, Vice President of Industrial Development at Huawei, said that LG U+ and Netflix have driven industrial upgrading with ultra-high definition, and have achieved user and revenue growth for several consecutive years. He suggested that all parties in the industrial chain should actively create "good content + good terminal + good model", improve the standard system, accelerate the entry of ultra-high-definition into households, and serve the high-quality development of the ultra-high-definition industry. The so-called ultra-high-definition home refers to the content that meets the five technical indicators of "4K/8K high resolution + high dynamic range (HDR) + high frame rate + wide color gamut + three-dimensional sound" for home scenes, and is presented on terminals such as TVs/set-top boxes that support the five technical indicators.
Dong Bing, Vice President of Digital Video Technology Group, shared the practice of "connecting" with the industry and customers, technology and standards, reality and digital in three aspects: ultra-high definition, emergency broadcasting, and smart operation and maintenance, and realizing integration and interoperability. He said that under the trend of deep integration of ultra-high definition, artificial intelligence, cloud computing, etc., digital video and the industry and customers together to promote industrial development, connect with new technologies and new standards, in video processing, channel transmission, security protection, etc., relying on core algorithms, software, chips, products, etc. to connect the whole industry chain, and build a safe, reliable, independent and controllable ultra-clear fusion audio-visual ecology.
Radio and television audio-visual innovation is not stopped
Cai Huaijun, Deputy Secretary of the Party Committee and Deputy Director of Hunan Radio, Film and Television Group (Hunan Radio and Television Station), delivered a keynote speech entitled "From Online to On-site, Linking the Future of New Audiovisual with Mango Digital Intelligence Super Platform", interpreting Mango's strategy from three directions: super communication, super drive and super space. Cai Huaijun revealed, "Hunan Radio and Television is laying out the 'state-owned digital intelligence super platform', promoting the formation of a complete full-link industrial ecology of equipment, content and platform, and building a mainstream new media group with the integration of culture and technology and good benefits." He said that in terms of new technology development, Mango TV adheres to the principle of "focusing on me", explores the "science and culture integration" innovation mechanism suitable for Mango from an international perspective, and brings super innovation through "super drive".
Zeng Zhiqun, member of the Party Committee, deputy director and chief engineer of Guangdong Radio and Television Station, introduced the development of Guangdong Radio and Television Station's 4K ultra-high-definition channel, Guangdong Station took the lead in formulating 4K channel broadcast specifications, and built a full-chain 4K ultra-high-definition production and broadcasting platform, and the software and hardware systems and platforms are at the leading level in China. In addition, Guangdong TV has also worked with China Central Radio and Television Station to promote the improvement of the 4K ultra-high-definition process chain, and formed a 4K ultra-high-definition production and broadcasting technology system that adapts to the development trend of technology and the national conditions of the mainland.
China Central Radio and Television C-class 4K ultra-high-definition OB vehicle
During the exhibition, Xu Jin, Chairman of the China Film and Television Technology Society and Director of the Technology Bureau of China Central Radio and Television, released the "2023 China Film and Television New Technology Development Report" on behalf of the China Film and Television Technology Society, and more than 20 enterprises and institutions from the industry jointly signed the "Strategic Cooperation Agreement on AIGC Industrial Application Based on Large Model".
CCBN2024 exhibition area of 50,000 square meters, a total of more than 20 professional exhibition areas, more than 600 domestic and foreign audio-visual industry institutions and well-known enterprises to participate in the exhibition, more than 10,000 kinds of audio-visual technology products on display, nearly 80,000 professional audiences, more than 3,000 audience members of the theme report, 27 series of special forums, a total of more than 300 invited speakers, 10,000 audiences.
The "2023 China Film and Television New Technology Development Report" was released
On April 23, Xu Jin, chairman of the China Film and Television Technology Society and director of the Technology Bureau of China Central Radio and Television, released the "2023 China Film and Television New Technology Development Report" on behalf of the China Film and Television Technology Society.
The report expounds the innovation and development of the whole industry chain of film and television technology development and application in mainland China in 2023 from the policy level, industry level, and enterprise level, as well as the changes brought by the development of new technologies to the film and television industry, and presents three significant characteristics: first, the use of detailed data to show the development status and changes of the industry, and typical cases to verify the effectiveness of new technology application; In terms of terminal and security, it presents a panoramic view of the application of new technologies in the upstream and downstream of the whole industry chain, and the third is to highlight the innovative applications of high-tech such as ultra-high-definition video technology, AIGC, metaverse, and digital human, so as to provide reference for the development of the industry.
The report focuses on the new look and characteristics of the times in the innovation and development of new technologies in mainland film and television since 2023, focusing on the development context and focus of each specific technology category, and systematically inspecting and analyzing the existing status and policy system of each technology sector, not only combing, refining and summarizing the past experience, but also exploring and thinking about the future direction.
The report judges that driven by the new quality of productivity, the deep integration of the film and television industry with new technologies such as digital technology, the Internet, cloud computing, and artificial intelligence has become a trend, bringing unprecedented means of production and expression to the film and television industry. In 2024, the development trend of film and television technology will be mainly reflected in the following aspects: AIGC helps industrial transformation and upgrading, ultra-high-definition video expands in depth, cloud applications continue to deepen, virtual production diversification becomes more and more prominent, immersive and profound changes in the viewing experience, digital humans move towards deep intelligence, and cross-border integration empowers the digital economy.
The signing ceremony of the "Strategic Cooperation Agreement on AIGC Industrial Application Based on Large Model" was held
On April 23, the signing and launching ceremony of the "Strategic Cooperation Agreement on AIGC Industrial Application Based on Large Model" was held at the CCBN2024 theme report. More than 20 enterprises and institutions from the industry signed an agreement to jointly promote the development of new productive forces in the fields of radio and television media and the Internet.
According to the agreement, the signatories will carry out a series of research, deployment and application work around the research and development of radio and television audio-visual large-scale model technology and related products in the future, promote the development of ultra-high-definition audio-visual industry, improve the technical level and application effect of the industry, promote the development and innovation of the industry, and lay a solid foundation for artificial intelligence technology to empower the radio and television and network audio-visual industry.
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