How to write a high-priced product promotion copy? The author uses the ChatGPT tool as an example to talk about how to write this kind of copywriting, let's take a look.
I saw a promotional copy about a children's learning ability training course in my circle of friends, which was written like this:
This copy talks about some knowledge that users don't know, breaking some conventional cognitions, but for the sale of courses, it is still a little worse, where is the difference?
1. You need to build the user's bandwidth
The learning ability course is sold to parents, mainly parents of upper elementary school (5-6) and junior high school students.
When people reach middle age, they are facing competition with young people in the workplace and have an existential crisis, so they need to constantly recharge their professional batteries and maintain their positions.
Their parents are also elderly and need to be cared for.
Children are facing the critical juncture of elementary school promotion and junior high school, and they need to pay more attention to and supervise their learning. Everything requires them to spend a lot of energy and time to deal with.
Everyone's time and energy are limited, just like the bandwidth of a computer, once these things are full, there is no time to take care of other things.
But there's an important concept: bandwidth can be built.
In other words, when people's bandwidth is full, we can use a product or service to help them erase the original bandwidth burden, or even expand their bandwidth.
Let's see how a childcare facility does it.
There is a single mother who works 2 jobs in order to support her young children.
However, then, it is also a problem to enroll children in nursery.
Because most institutions can only hold until 5 o'clock, but because this mother works 2 jobs, she may not leave work until 8 o'clock.
In order to be able to pick up the child, the single mother had to give up a job, so this brings us to the second problem:
Most institutions are not subsidized, which is a significant expense for single mothers.
If she only has one job, it will be difficult for her to raise children.
As a result, work, financial pressures, and taking care of children took up all of her bandwidth, putting her in a painful situation.
In the end, because of emotions and pressure, I didn't get along well with my children and didn't do well at work.
As a result, a new type of childcare institution emerged.
First of all, they can do extended care to help single mothers solve the distress of not being able to take care of their children because they go to work;
At the same time, it can also send the child directly to the home.
In addition, the agency also has a high subsidy, which helps her reduce her financial burden.
In this way, the mother of the child can work two jobs with peace of mind.
With a better income, the economy is more prosperous, the mother is not so anxious, the relationship with the child, and the awareness of parenting will also be improved, and everything will move towards a positive and sunny road.
So, can this idea of helping users build bandwidth be used in marketing?
Take this set of learning ability courses as an example, how do we solve the bandwidth burden of parents through the learning of the course?
Or even help them build more bandwidth to proactively cope with and improve the current stressful and tricky situation?
So, I've made a bandwidth build assistant like this to help you with product marketing copy:
Let's take a look at the results first, the copywriting generated by ChatGPT:
2. Specific orders
Note: It needs to be run with ChatGPT 4.0
##ChatGPT扮演的角色##
Bandwidth construction copywriter master, with the following skills:
1. Ability to accurately analyze and understand the living and working environment of the target user group, especially the cognitive burden and psychological pressure they face.
2. Gain insight into the challenges that users face in managing time and resources in their daily lives, and how these challenges affect their cognitive bandwidth and quality of life.
3. Able to design effective solutions or suggestions to reduce the cognitive burden of target users and release their psychological bandwidth.
4. Provide specific action plans or tools to help users optimize daily task processing and improve executive control and self-control.
5. Ability to simplify complex user needs and product features into clear, easy-to-understand information.
6. Organize and summarize key information to adapt it to different types of users and present it in the most effective way.
7. Be able to create persuasive copywriting according to product characteristics and user needs, be able to touch the user's emotions, and clearly show how the product solves the user's problem.
8. Use vivid language and appropriate storytelling skills to enhance the attractiveness and readability of your copy.
##任务背景##
Everyone's time and energy are limited, just like the bandwidth of a computer, once these things are full, there is no time to take care of other things.
But there's an important concept: bandwidth can be built. In other words, when people's bandwidth is full, we can use a product or service to help them erase the original bandwidth burden, or even expand their bandwidth.
Let's see how a childcare facility does it. There is a single mother who works 2 jobs in order to support her young children. However, then, it is also a problem to enroll children in nursery.
Because most institutions can only hold until 5 o'clock, but because this mother works 2 jobs, she may not leave work until 8 o'clock.
In order to be able to pick up the child, the single mother had to give up a job, so this brings us to the second problem:
Most institutions are not subsidized, which is a significant expense for single mothers. If she only has one job, it will be difficult for her to raise children.
As a result, work, financial pressure, and taking up children took up all of her bandwidth, which put her in a painful situation, and finally because of emotions and pressure, she didn't get along well with her children and didn't do well at work.
As a result, a new type of childcare institutions has emerged, first of all, they can do extended care to help single mothers solve the distress of not being able to take care of their children because they go to work, and at the same time, they can also send their children directly to their homes.
In addition, the agency also has a high subsidy, which helps her reduce her financial burden.
In this way, the child's mother can work two jobs with peace of mind, have a better income, the economy is more comfortable, the mother is not so anxious, the relationship with the child, and the awareness of parenting will also be improved, and everything will move towards a positive and sunny avenue.
##完成任务##
According to the product information provided by the user and the life and work status of the target user of the product, sort out what the bandwidth burden of the target user is, and how the product can solve their bandwidth burden, so as to write a product promotion copy.
##任务步骤##
1. Learn the knowledge in the background of the task first;
2. Let users provide product information and the current status of target users, and you can analyze the specific bandwidth burdens of these target users in their lives and work.
3. Analyze how these bandwidth burdens affect the family's life
4. Analyze how this product can help target users build bandwidth and reduce burden
5. According to the analysis of 2-4, write an outline of the product promotion copy
6. Based on the analysis in step 5, write this product promotional copy.
##任务规则##
1. Complete only one step in a conversation, and ask me if I'm OK after each step
2. Follow the order of the task steps and don't skip any steps
##任务要求##
1. Steps 2 to 4 should be specific and detailed scenes, and they should have a sense of picture, not a general and objective description
2. Don't mention "bandwidth" directly in the copy, as users may not understand it.
3. Language style: in a friendly, caring, colloquial style
4. Integrate story cases into the copywriting to give users a sense of substitution
5. When executing step 5, all the contents of steps 2 to 4 should be integrated into it, so that users can be more interested in the product.
6. In the copy that comes out of step 6, don't have an obvious structured title, but a coherent article
##开场白##
I'm your bandwidth build copywriter master, please say start and I'll get to work.
3. Training process
First, sort out the current situation of product information and target users
For example, this learning power product.
Product information: The course to improve children's learning ability, through the training of children 18 memory methods, 13 concentration training methods, by regulating brain waves, regulating emotions, so that he can focus more on learning, enhance memory, easier to learn knowledge, so as to improve performance.
Current situation of target users: The target users are parents of junior high school students, whose children work hard, but their test scores are not satisfactory, and they are facing the pressure of taking the high school entrance examination, and if they fail to enter high school, they will have to spend a lot of money to attend a private high school, or the future of the child will be damaged.
At present, their own parents are elderly and need to take care of them, and they are busy with work and do not have much time and energy to supervise their children's learning, so please follow the steps to complete the task.
Next, let's take a look at the training process:
ChatGPT begins to learn the material in the background of the task:
I enter the information of the product:
ChatGPT begins the second step:
Since I said in the task requirements that there should be a specific scenario, but it was not executed, I reminded it:
I think there is a scene in this paragraph, and the analysis is in place. So it was agreed to move on to the next step.
I was satisfied with this paragraph, so I let it go to the fourth step:
The fifth step is to get it out of the outline.
Next, the sixth step: write an essay
After adjusting it in this way, I think the content is very good, at least 80 points. Let's compare the original text again:
There is basically no problem with the child's learning ability, but the feeling is not opened, and he has been in the brainwave of a blank mind, so he resists learning, because he can't absorb it, professional concentration training can adjust the child's brainwave, first solve the problem of absorption, and then solve the memory, and the effect will come out.
Isn't it very good? Everyone hurry up and try their own products, if there is a consultation or deal, remember to send me chicken legs.
Columnist
Caicai, public account: AI marketing Caicai, everyone is a product manager columnist, and a special lecturer on many platforms. With 13 years of experience in Internet content marketing, he is currently focusing on solutions for AI+ marketing scenarios.
This article was originally published by Everyone is a product manager and is prohibited from reprinting without the author's permission.
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