This year's May Day China really staged a large-scale retaliatory tourism drama, with 240 million people traveling across the country, and the number of passengers sent by the railway in a single day was more than that of the Spring Festival. Because of the large number of people, the suspension bridge in the Panjin scenic area of Liaoning Province collapsed; Because there are many people, some people are stranded on the top of the scenic mountain to stay overnight in public toilets; Because of the large number of people, after someone cut the queue and was pointed out, they turned on the angry scolding mode and turned into explosive memes.
The number of tourists during May Day this year is about 70% more than last year, and 20% more than in 2019 before the epidemic. Seeing the "people conformity" in tourist attractions, many people began to wonder, the epidemic has been locked down for three years, the economic situation is not good, and some places are layoffs and salary cuts, where does everyone get so much money to travel? Are they all making a fortune in silence?
In fact, it is not necessary to have more money to travel, just like in previous years, iPhones are very expensive, the price of seven or eight thousand, young people basically have one, and even some people sell kidneys to buy.
Many people may not be able to afford a house luxury car, but the iPhone can, but travel can be achieved, the big deal is the flower installment.
There is a concept in economics called the "lipstick effect", which refers to an interesting economic phenomenon of lipstick selling due to economic depression, also called "low-priced product preference trend". People think that lipstick is a relatively cheap luxury, and when the economy is down, people still have a strong desire to consume, so they will buy cheaper luxury lipstick.
In China today, travel is a relatively cheap luxury, which is within everyone's reach, just enough to meet people's strong desire to consume. And tourism can choose the poor family's rich road, or it can be a real poor tour. After all, only those who want to consume and can still consume can constitute demand.
Recently, a post-00s boy posted his detailed plan to travel from Shanghai to Sanya by bus, with a budget of 500 yuan, and he had successfully taken a bus from Shanghai to Beijing before, which is really a real poor travel plan. College students even started the "special forces tourism" method of short time, many attractions, less cost, and hard work, and McDonald's was full in the early morning, and even stayed in Haidilao. Xiao Dong feels that Zibo's explosion is on the one hand, and the local government's publicity is on the one hand, and the demand for poor travel is also a reason.
Judging from the data, this year's May Day tourism is indeed mainly based on poor travel. The amount spent on May Day tourism remained the same as in 2019, but the number of people increased by 20%. That is to say, after four years, prices have risen, hotel prices have risen, and per capita travel spending has decreased.
Xiao Dong feels that it is okay to travel poorly, but the most important thing in tourism is to relax your mood, enjoy the time with your family, experience the customs and customs of different places, make tourism like special forces training, and lose the true meaning of travel. I still hope that everyone can experience life, grow, enrich their knowledge during travel, and precipitate something in their hearts, rather than just checking in and taking pictures.
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