For easy check-in next time, you can click in the upper right corner to follow!
In the high-intensity working environment, more and more young people care for themselves more and have joined the health army. Goji berries have become one of the health foods that consumers like to buy and eat conveniently.
Goji berries are red, and a new star has appeared in the wolfberry world. In the desert where there is no grass, a person, a group of eagles, let the small goji berries become great wealth. Drive thousands of people to employment, annual sales of 50 million yuan.
< h1 class= "pgc-h-arrow-right" > severe desertification of roads</h1>
Zhao Quanlu, a native of Gonghe County, Qinghai Province. In 1996, he became a truck driver. Relying on being able to endure hardships and dare to break through, Zhao Quanlu worked hard for ten years and saved more than 100,000 yuan of savings.
By early 2006, the trajectory of his life had taken a major turn.
At that time, the desertification situation in Gonghe County was getting worse and worse, and even the roads were often flooded with sand. Some people even began to worry that Qinghai Lake, 50 kilometers away, would one day be submerged by sand.
In order to protect the beautiful Mother Lake, Zhao Quanlu was determined to control the sand.
Zhao Quanlu, full of enthusiasm and with the savings he had saved up with hard work, led the workers to carry the soil and saplings into the desert, a basket of soil had 50 kilograms, a sapling cost seventy or eighty kilograms, and more than 20 people would lean on their backs and carry them, and they would hike back and forth in the desert hundreds of times a day. However, it is often planted today and blown away the next day.
Zhao Quanlu had to go to experts for advice, and made straw shops in combination with the actual local situation. Stop the flowing dunes. Moreover, the straw planted will not decay for two or three years, and can withstand the winds of six or seven levels, and plants can grow safely in this small world. With the help of straw, the survival rate of saplings increased by more than half.
After nearly a year of experimentation, Zhao Quanlu finally found a way to confront the desert, while he continued to circulate the desert and expand the area, while undertaking the local government's "sand prevention and control pilot project", and won the 3,000 acres of desert treatment project.
< h1 class="pgc-h-arrow-right" > real challenge has just begun</h1>
In 2007, Zhao Quanlu had a higher pursuit, the same sand control, why not plant a cash crop that can both control sand and make more money? He made a tour of Ningxia, Gansu, Xinjiang and other places, and finally set his sights on the drought-tolerant goji berries, especially the sandy land and sunbathing. Zhao Quanlu, who did not take the usual path, wanted to plant goji berries in the desert.
And that's not all, when others are trying to increase production, Zhao Quanlu is only concerned with how to grow high-quality goji berries. Not allowed to apply pesticides, but also to collect sheep manure, their own organic fertilizer, can be described as painstaking. In this way, the input is high, and the yield of goji berries is also low, but he said that this is the price that needs to be paid for the original ecological goji berries.
But this price almost "ate" his entrepreneurial path.
Zhao Quanlu has an account in his heart, and the high quality of high investment will definitely have high output. Unfortunately, it backfired.
In 2014, people waiting for a bumper harvest were dumbfounded, and insect pests appeared in large areas in the goji berry orchard. Everyone said that it was not difficult to cure insects, just spray insecticides, but Zhao Quanlu was stubborn and refused. Run to the ground every day and watch the goji berries being eaten by insects but helpless.
Zhao Quanlu insisted that there was a reason for not using pesticides, once the insecticide was used, it could not be sold at a good price according to the standard of the original ecological goji berries, then all his previous efforts were in vain.
Someone told Zhao Quanlu that this insect is called a psyllid, and once the wolfberry tree is hit by this insect infestation, it is equivalent to an incurable disease, unless the tree is cut down and replanted. Zhao Quanlu did not believe in evil, he went to the field every day to observe the habits of insects, and asked the wolfberry research room of the Forestry Institute of the Academy of Agriculture and Forestry Sciences of Qinghai University for advice on rescue methods, which really allowed him to find the cause of the insect infestation.
It turned out that the culprit was this super nutritious organic fertilizer, and the eggs of the psyllid hatched in the ground rather than on the tree, especially in the organic fertilizer. Previously, Zhao Quanlu's biological agents were sprayed on trees, and this preparation was only effective for insect eggs, and once hatched, there was nothing they could do about adult insects. Finding the reason, Zhao Quanlu sprayed a biological agent on the ground alone just before the goji berries flowered. The chance of insect infestations is drastically reduced.
<h1 class= "pgc-h-arrow-right" > goji berries grow better but more dangerously</h1>
Goji berries without insect pests grow particularly well. But its bright colors have attracted another predator - birds. The red goji berries attracted a large number of birds, and the sparrows especially liked the brightly colored and sweet goji berries, and Zhao Quanlu had to start studying how to prevent birds again.
When Zhao Quanlu went around learning bird prevention, he found that there was such a group of people in Ningxia, whose eagle taming skills had been passed down for hundreds of years, and who had also served as guards for crops.
The local people call it sparrowhawk, scientific name Harrier Eagle, belongs to the eagle family, thin body, flexible movements, slender tail, small turning radius, gray-brown feathers for easy concealment, is the natural enemy of sparrows. Therefore, Zhao Quanlu invited 6 eagle trainers over, but he didn't expect that the effect was really good, and now there are few sparrows in the base. No insects, no birds, Zhao Quanlu calculated an account, according to the market price of 80 yuan a catty at that time, one year can earn back three years of money.
Overcoming the fertility problem, solving the insect infestation, escaping the pursuit of birds, and finally harvesting in the harvest season, I never expected that the goji berries could not be picked from the tree. Why?
It turned out that Zhao Quanlu had been expanding the planting area, which had reached 24,000 mu in 5 years, and the rapid expansion directly led to the risk of the capital chain being broken at any time. But Zhao Quanlu did not take it seriously, buried his head in research on how to plant the original ecological goji berries, and thought about the reason why he would not worry about selling with good quality, but he did not think that in the end, he could not even take out the picking fee of more than 100,000 yuan. This is really a penny to stump the hero.
When Zhao Quanlu was struggling, his wife was unusually calm and figured out a way to help him get through the difficulties. One day in 2015, my wife did everything in her power to cook a good meal, entertain relatives and friends with financial strength, and borrow money from them. On that day, Zhao Quanlu, who had never drunk alcohol, drank until he was unconscious. Everyone is happy and harmonious, and all the difficulties have long disappeared in the trust of each other. Relatives reached out at a critical juncture.
Finally paid for the work, received the wolfberry, but the price of wolfberry in the domestic market is uneven, ranging from more than ten yuan to hundreds of yuan, and Zhao Quanlu's "desert wolfberry", the growth cycle is long, the quality is also different.
How can you sell for a good price? Zhao Quanlu did something different.
In the local area, the goji berries of growers are not graded and are sold uniformly, called "unified loading". Zhao Quanlu, on the other hand, had to pay workers to grade goji berries. Goji berry grading refers to the case of 50 grams of dried fruit, less than 200 grains are called GongGuo, 220 grains are called Wolfberry King, 280 grains are called Special Excellence, 370 Grains are called Special Grade, and 580 Grains are called Grade A. The wolfberry varieties of Zhao Quanlu's species were large in size, full of particles, and mostly met the standards of gongguo and special fruits, and gongguo could sell for 80 yuan a catty at that time.
Zhao Quanlu pulled the wolfberries to the farmers' market in Haixi Prefecture to sell, and also played the desert wolfberry signboard, which quickly sold out, selling for 80 yuan a pound, and sales reached more than 20 million yuan in 2015.
<h1 class= "pgc-h-arrow-right" > the market downturn Prices do not fall but rise</h1>
After the concentrated entry into the full fruit period in 2016, the result of oversupply is that the price has fallen, and the price has fallen from dozens to a few yuan. If Zhao Quanlu's original ecological goji berries want to have a good price, the chance of breaking through the siege in China is too slim. So he set his sights on the exit. Zhao Quanlu, who has always been proud of his quality, did not expect that the road of exporting was not easy.
Through friends, Zhao Quanlu met Li Ying, who was engaged in the foreign trade export business. Through Li Ying, the first export order sold to the Netherlands was signed. Zhao Quanlu, who was very confident in quality 30 days later, waited for a "warning letter" this time. When shipping a good goji berries, how did it change in the hands of customers?
Zhao Tongzhu is the son of Zhao Quanlu, and as soon as he graduated from college, he followed his father to start a wolfberry business, specializing in export business. After receiving the "warning letter", he ran to the market for the first time to investigate, trying to find the reason.
Insiders look at the doorway, Zhao Tongzhu in the market, and rubbed, and kneaded, and kneaded, after several inquiries really found problems. In the market he found two different kinds of goji berries, sticky and dry. Experienced traders told him that this was the result of two different methods of natural drying and dryer drying.
The traditional drying method takes five days, and after wind and sun, the moisture content of goji berries will still be 17 to 20 percent.
Such dried goji berries, on the surface, look dry, but it is easy to return to moisture. In the past, it was sold in the domestic market, with a short distance, a short storage time, and a rare phenomenon of returning to the tide. But to export, take the sea, the road air is humid, the transportation time is also long, coupled with the high sugar of Qinghai goji berries, a return to the tide will stick to a lump.
In order to meet the export requirements, Zhao Quanlu introduced cleaning, sorting and dryers. Freshly picked goji berries are sent to the processing line at the first time. Zhao Quanlu's goji berries finally achieved a gorgeous transformation, through foreign trade companies, the products were exported to the United States, Australia, the Netherlands and other more than a dozen countries, a pound sold to 200 yuan.
From the initial planting of wolfberries, Zhao Quanlu has been pursuing quality and protecting the environment on the road, after 13 years of struggle with huangsha, Zhao Quanlu's wolfberry base has reached 24,000 acres, undertaking government projects, and has treated nearly 300,000 acres of deserts. Maybe no one remembers their names, but the land will remember what they look like.
Blockbuster news! Jointly named by Chia Tai Group and other enterprises, the first large-scale domestic three-rural entrepreneurship support column "Three Rural Entrepreneurship Heroes" in 2020 was opened!
Many entrepreneurial experts gathered to tell their own agricultural innovation ideas, analyze the problems of three rural entrepreneurship, avoid investment risks, seek agricultural innovation, as long as they participate, they have the opportunity to get entrepreneurial help, so stay tuned!