Why is "Where Did Daddy Go" still being discussed today?

The CP of the ancient puppet drama did not catch fire, but the after-sales of the ancient variety show was very happy by the audience.

Wu Zhenyu's son Wu Feiman posted a Weibo to answer questions from fans, and someone asked him if he could ask Belle's MBTI, Wu Feiman usually scolded netizens and his father not to be afraid, and began to "sorry to bother" when he sent Belle in private messages on Douyin, and was "returned by big singers" when he posted screenshots (Belle often posted guitar cover videos on Douyin).

Netizens followed the vine and found that after nine years, the two children who had not contacted again after the end of the show that year have now met again, and they have snorted the CP of that year, and have connected several hot searches at once. After Wu Feynman found it on the hot search, he commented and wondered who bought it, and did not forget to remind netizens "Don't harass each other, you can just harass me."

Coincidentally, the children of "Where Did Daddy Go" grew up one after another, and many of them have caused netizens to watch this year -

Hu Jun took Kang Kang to watch "The Wandering Earth 2", and the audience found that Kang Kang, who was full of aura back then, is now more "A"; Tian Liang and Ye Yiqian's daughter Cindy (Tian Yucheng) is only 11 years old and approaching 1.7 meters tall, and participated in an international tennis tournament for the first time in February; Wang Shiling, the daughter of Li Xiang and Wang Yuelun, went to study in the UK and recently replied on Instagram to a netizen who taught her not to reply in English; Huang Lei's daughter Duoduo was also on the hot search because she misread in the reading column...

No wonder some netizens sighed that so many familiar names have appeared on hot searches recently, which is simply a dream back to the time when I watched "Where Did Dad Go".

"Long tail effect"

At the program level, "Where Did Daddy Go" came to an end many years ago. It's just that the audience at that time may not have thought that the long-tail effect of "Where Did Daddy Go" could continue to be so many years later.

Why does the story of "Where Did Daddy Go" take so long? First, the basis for revisiting it years later is because it was popular enough.

It is adapted from the reality show of South Korea's MBC TV, which captures the absence of the perspective of "father with child" in the East Asian family concept, and presents it with the relationship between star families. In the first episode of "Where Did Daddy Go", the program won the national evening ratings championship, and then the highest rating in CSM48 City once exceeded 5%.

In 2014, the big movie "Where Did Daddy Go" was released, and Maoyan Professional Edition data showed that the film won 696 million box office, becoming the runner-up at the box office of the Spring Festival file that year, and also the box office champion of the Spring Festival family film in mainland film history.

The parent-child theme with "Mengwa" as the main depiction object was rare at that time and met the viewing needs of the audience.

Moreover, Poison Eyes mentioned in previous articles that the popularity of "Where Is Daddy" is essentially the highly universal nature of the theme of "family relationship". The topic of parenting is an enduring evergreen topic that runs through adult audiences of all ages, and the show can not only meet the audience's voyeurism for stars, but also gain extensive participation and empathy from the public from the parenting topic of "anyone can interject", and finally become a "national variety show".

So that years later, the audience remembered not only the "cute baby" in the show, but also some parents who were not famous at the time, even Liu Genghong before the live broadcast dance became popular, the biggest label on his body besides "Jay Chou's friend", that is, "Little Puff's father".

The "after-sales" of variety shows is originally a rare thing. The contestants of the talent show even if they cry on the stage, after the end of the show, they will inevitably go to the brokerage contract, development plan is different, "Supergirl" and "Fast Man" two national drafts have rumors of contestant discord and even physical conflict, even in recent years of the 101 draft, after graduating from the group, there are some former teammates who almost no longer have the opportunity to "be in the same frame".

In other national reality shows composed of famous artists, the artist team needs to consider more problems.

There are no full-time variety stars in internal entertainment, and the performance of many actors on variety shows is easy to affect their image in the hearts of the audience, resulting in the subsequent film and television roles they play make it difficult for the audience to substitute, and in the context of internal entertainment, "variety show coffee" is more like a mockery of "not doing business" for actors.

Therefore, after becoming popular through variety shows, some actors will also reduce the frequency of variety shows. This is certainly a wise choice from the perspective of the actor's career planning, but it will also lead to the "after-sales" of the show being far away.

The advantages of "Where Did Daddy Go" surfaced at this time: even if the "star parents" who participated in the show did not plan their children's future "entertainment industry", it is reasonable to publish their children's recent situation on social media, coupled with the chance encounter of passers-by on social media, which inadvertently became the after-sales of the "Where Did Daddy Go" program.

"Distant relatives"

In the past two years when the retro trend has swept through domestic entertainment, people who have experienced the "happiness of the year" can easily turn over the materials of the year to reminisce about childhood when they see the hot search on familiar names; People who have not experienced it, the taste is naturally more unambiguous, and the hot search topics again and again began like this.

What's more, what "child stars" have grown up to be is a topic that the public is passionate about.

The heroine of "Hyper" and the most popular little flower in Europe and the United States, Zendaya Coleman, is a child star, among the actors after 95 in domestic entertainment, Wu Lei and Song Zuer are almost watched by the audience to grow up, Jiang Yiyi is often lamented by the audience that the resources are too poor, is a "paste flower bead", and there are also factors in the early debut of child stars.

In the end, child stars who did not enter the entertainment industry may be missed by the audience for more than ten years: in the TV series "Qin Shi Huang" broadcast in 2007, Weng Feiran, the actor of the young Yingzheng, because he is highly compatible with the character image, even if the actor himself only starred in two TV series when he was a child, and then did not step into the entertainment industry again, the clip of his young Yingzheng clip on station B can also have 6 million plays.

Weng Feiran starred in "Qin Shi Huang" and played the young Yuzheng

The growth trajectory of adults under the lens is limited, the entertainment industry has always looked at the "youth rice" of heavy artists, and "aging" is accompanied by the gradual loss of the audience's expectations, but child stars are famous early enough, the expectations given by the audience are higher, the future possibilities are more, and the audience's patience is long enough.

Poison Eyes in the previous article "Yang Di broke up, why is it more lively than the collapse of the love bean?" mentioned that the audience will unconsciously imagine the variety show personality shown by the laughing stars as real personalities, and the ability of the laughing stars to quickly close the distance with the audience and this personality projection will make them become the existence of the audience's "distant relatives".

This sense of "distant relatives" can quickly close the distance between child stars and the audience and become "children I watch grow up", which also leads to their every move will attract a lot of attention, and at the same time unconsciously want to evaluate it.

Huang Duoduo dyed his hair, pierced his ears, and made up and dressed up one after another on the hot search, this time Wang Shiling just used a "no" to reply to netizens in ins, and was taught to "reply to netizens not to reply in English, are Chinese", after being replied by Wang Shiling, he continued to post comments "bitterly" to explain: "It's just a suggestion, there is no need to be so angry." "I also hope that you can read well in a foreign country, improve your ability, and not disappoint your parents."

In addition, the "reunion" of Feynman and Belle this time has attracted the attention of netizens, and there are also factors that have been recognized by the public level by the CP culture trending on the Internet. Drama marketing should "bury the thread" for CP hype in advance, variety show editing should let the audience have sugar to drink, "everyone is snorting CP" is like a gust of wind blowing through internal entertainment, Belle and Feynman's reunion just happened to enter the "lens" of CP fans drinking sugar.

After all, when "Where Did Daddy Go" was broadcast, someone had snorted the children's CP, and now many years later, "the missed people reunite", which looks like the plot of a novel, even if it is just a pure friendship, it is young and precious enough.

In the final analysis, netizens' attention to these children in childhood memories may continue for a long time. This will never be the last time the children of "Where Did Daddy Go" will be on the hot search, but for the current domestic entertainment variety show market that urgently needs innovation, the audience may be nostalgic for the past, or they may be waiting for the arrival of new classics that are remembered for many years.