The 2023 Spring Festival file is about to open, as the most golden schedule of the year, the Spring Festival file has been the vane of the film market since then
In particular, the mainland film market in 2022 is extremely bleak, almost returning to the box office level of 2014, which makes people more worried about the development of the mainland film market in 2023
Everything indicates that the mainland film market will be fine in 2023
But it is clear that there are definitely losers in the Spring Festival file, and for now, Deng Chao, the former box office king, is very likely to create the biggest box office tragedy in the Spring Festival file
The prosperity of the Spring Festival file has nothing to do with Deng Chao, and this blockbuster that cost 350 million yuan swooped
As of 21 o'clock on January 21, there are only 3 hours before the opening of the Spring Festival stall, and with a large number of passers-by entering the venue, the pre-sale of the Spring Festival stall began to advance by leaps and bounds, especially Wu Jing and Andy Lau, two actors who are strong passers-by
At present, the total pre-sale box office of "The Wandering Earth 2" has exceeded 229 million, of which the first-day pre-sale box office has exceeded 195 million, both of which have won the first place in the Spring Festival file!
Rushing to the first place in pre-sale at the last moment shows that "The Wandering Earth 2" is not as powerful as imagined, but it also shows that the fans of traffic stars really cannot play a decisive role in the market, and the pre-sale of "Nameless" starring Wang Yibo has been ahead for so long, and now it is also falling behind
More than The Wandering Earth 2
The pre-sale box office of "Manjiang Hong" starring Shen Teng exceeded 227 million, and "Exchange Life" and "Bear Haunted" also exceeded 70 million
The total pre-sale box office of the Spring Festival file exceeded 810 million, which is close to the level of the Spring Festival file in previous years! It can be said that the mainland film market has made a good start in 2023
But all this does not include "Chinese Ping-Pong Jedi Strikes Back"
This blockbuster that cost 350 million yuan to produce, after experiencing the name change and withdrawal, finally chose to be released on January 24, that is, the embarrassing schedule of the third day of the new year, the Spring Festival file is a total of seven days, Deng Chao directly gave up two days this time, of course, this is related to the theme of the movie, it should be that the character prototype in the film is not satisfied, and the movie is just withdrawn and modified
But this still does not explain the dismal pre-sale of "Chinese Table Tennis: Jedi Strikes Back"
As of 21 o'clock on January 21, the total pre-sale box office of "Chinese Table Tennis Jedi Strikes Back" was only 15.48 million, and a Spring Festival blockbuster was about to be released, and the pre-sale box office did not exceed 20 million! This is rare in the history of Spring Festival films
Not to mention that the movie has such a golden signboard as Deng Chao
According to this pre-sale trend, "Chinese Table Tennis Jedi Strikes Back" has no hope of breaking 500 million at the box office, and recovering costs has become a luxury, and hitting the street is almost a foregone conclusion!
The box office dropped from 3.3 billion to 15.48 million, and Deng Chao's comedy golden sign was smashed
In fact, in terms of lineup and publicity "Chinese Table Tennis Jedi Strikes Back" is definitely not inferior to the Spring Festival movies of the same period, and even Deng Chao's fixed Weibo used more than 100 stars to publicize, this kind of entertainment industry influence is rare
But I have to say that Deng Chao mixes well in the entertainment industry, and the audience popularity is getting worse and worse year by year
I feel that the main reason is that Deng Chao is too smart, he is a good actor, but he has little interest in being a good actor, he wants to be a star, and he has tasted a lot of sweetness, which leads him to think that if he makes a movie casually, as long as the publicity is good, the stars can earn money
Deng Chao's masterpieces "Scorching Sun", "Young Tianzi", "Ten Years of Love" and "Chinese Partner" are actually works many years ago, and in recent years, Deng Chao has been intoxicated with making bad films to make quick money
It has indeed been a great success
In 2016, he starred in Stephen Chow's "Mermaid", and the box office exceeded 3.3 billion! broke the record in Chinese film history and won the Spring Festival box office championship, laying the foundation for him to become a ten-billion actor
The self-directed and self-acted "Breakup Master" and "Villain Angel" are extremely rotten, but Deng Chao found that the movie was bad or not, as long as he was funny, he had to pay attention, and the audience would enter the cinema to buy tickets, and the box office would be good
"Breakup Master" 665 million box office, "Villain Angel" is 648 million box office
Audiences who have seen the movie know that these two movies are absurd farces, and the cost will not be too high. It is almost Deng Chao's personal show, and every shot is Deng Chao dancing his teeth and claws
At that time, Deng Chao was getting farther and farther away from a good actor
But the market proves that Deng Chao, tens of billions of actors, and the title of comedy golden signboard are here, but the patience of the audience is gone
In 2019, Deng Chao brought another "Galaxy Tuition School", with a box office of more than 878 million, but the audience found that Deng Chao really did not make a little progress, the movie is a bowl of poisonous chicken soup, I believe that many audiences were really disappointed in Deng Chao at that time
And reflected in "Chinese Table Tennis Jedi Strikes Back"
You can see that there is actually no problem with movie promotion, but the audience is just dissatisfied, the name change and withdrawal would have been suitable for selling miserable marketing, but the audience is applauding, and even many viewers say simply don't release it, and hundreds of star publicity have also been criticized for wanting to cut fan leeks
It seems that "Chinese Ping-Pong: Jedi Strikes Back" has not yet been released and is classified as a bad film
Why?
It's very simple, Deng Chao, Yu Baimei, Sun Li, self-directed and acting, Wu Jing cameo
As soon as these keywords are combined, the audience thinks of bad films such as "Breakup Master", "Villain Angel", "Galaxy Cram School" and so on. How can the audience pay?
From the peak of a movie box office of 3.3 billion to the 15.48 million pre-sale box office of "Chinese Table Tennis Jedi Strikes Back"
Deng Chao's golden signboard was smashed in less than 7 years