The 2023 Spring Festival file can be called the strongest in film history
"The Wandering Earth 2", "Manjiang Red", "Nameless", "Deep Sea", "Exchange Life", "Bear Haunted" and "Chinese Table Tennis Jedi Strikes Back" seven blockbusters, basically the ceiling lineup of major domestic genre films
As of January 19, the total box office of the Spring Festival pre-sale has exceeded 400 million
It can be said that 2023 will be an explosive year for mainland cinemas
But many viewers have also noticed that the 2023 online Spring Festival file is also the strongest in film history
Since 2019, online movies have achieved rapid development, and even many first-line stars have begun to transform into online filming, and the 2023 online Spring Festival file is the result of three years of rapid development, and there are currently 6 new films confirmed to be released in the online Spring Festival file, both in quantity and quality, there is a faint trend of competing with the theater Spring Festival file
4 comedies! Bao Bell vs. Cui Zhijia
This year's online Spring Festival comedy is undoubtedly the highlight of the show
At present, the scheduled "Look Up and See Joy", "Northeast Love Brother 2", "Northeast Farewell to the Heavenly Group 2" and "Big Happy Event" are all comedy films, and it can also be seen that Northeast comedy is a popular genre film of NetU
"Look Up and See Joy" is undoubtedly the strongest online Spring Festival blockbuster
Wang Hedi, Pan Longbin, Wang Xun and other stars gathered, and even invited four directors, Hu Guohan's representative work is "Tough Guy Gun God", the box office broke 33.58 million, the reputation is definitely the first-class level in the Internet University, Wu Youyin's masterpiece "Antarctic Love", the box office broke 234 million, Liu Jiangjiang's debut film is "Life Events", the box office broke 1.712 billion, is the fourth box office in 2022! There is also director Gao Ke's masterpiece "Li Mao Playing the Prince" with a box office of 462 million, and he also served as the producer of "Young You", with a box office of more than 1.558 billion
It can be said that "Looking Up and Seeing Joy" is definitely an online movie that benchmarks theatrical blockbusters
"Northeast Love Brother 2", "Northeast Farewell to the Heavenly Group 2" and "Big Happy Event" are all Northeast comedies
In 2021, the box office of "Northeast Love Brother" broke 27.16 million, this Bao Bell starring, remake of the classic Korean domestic film, no one was optimistic at first, the movie can only be transferred to the network release, did not expect the box office to be so good, this movie also made Bao Bell focus on the Internet University
The story of "Northeast Love Brother 2" has nothing to do with the previous work, after all, the male protagonist of the previous work is gone
is a different story of the same theme, to put it bluntly, it is to rub their own popularity, the movie story is the northeast in the 90s of the last century, the minibus driver Xu Tie fell in love with the dancer Chen Lisa, the toad wanted to eat swan meat, and the relationship between the two was strongly opposed by his parents
In order to make money, Xu Tie decided to do a big thing
The cast of the movie is also good, Bao Bell, Pan Binlong, Wei Xiang, Qiao Shan, etc., it can be said that the golden supporting roles of mainland comedies have been invited, plus Bao Bell's audience is not good, but it is very well-known
Judging from the high box office of "Northeast Love Brother", this "Northeast Love Brother 2" is the champion seed player of the online Spring Festival
"Northeast Farewell to the Heavenly Group 2" is a big online work directed and acted by Cui Zhijia
In 2022, "Northeast Farewell to the Heavenly Group" has achieved a box office of 26 million, the movie is directed and written by Cui Zhijia, with a Douban score of 6 points, which is a rare passing work in the Internet University, Cui Zhijia is a comedian who transforms into a network and works very hard
The style of the work is basically warm comedy, and the reputation of "Northeast Partner" and "The King of Barbecue" is okay
This time "Northeast Farewell to the Heavenly Group 2" is a sequel to the Eight Classics, which is still a rare funeral-themed domestic film, and Fan Daming, played by Cui Zhijia, received a sky-high funeral again, but there is still a warm story behind it
If there is a dark horse in this year's online Spring Festival file, I bet on "Northeast Farewell to the Sky Group 2"
"Big Happy Event" is scheduled to be launched on January 27, which is the tail of the online Spring Festival file
The movie is actually a star-studded gathering, Xu Juncong, Gong Hanlin and Wang Ning. This configuration is enough to make a theatrical comedy, but in recent years, the reputation of Xu Juncong's works is too bad, especially after the transformation to the filming network, bad films one after another
The plot of the movie focuses on sky-high bride price, and I don't know if it can resonate with the audience
Online movie cost ceiling, Donnie Yen's new film or box office tragedy
In 2023, the online Spring Festival file dares to claim the strongest film history, largely because of Donnie Yen's "The Biography of Qiao Feng"
The film cost 200 million to produce, which is undoubtedly the most expensive work in the history of online movies, and there is no one, an absolute ceiling. This has something to do with the fact that "The Legend of Qiao Feng" is not purely online, and the film is released in theaters in Taiwan, Hong Kong and overseas markets
But in the mainland of the largest market, it chose the online premiere, which is the helplessness of Donnie Yen and Wang Jing, after all, the theater Spring Festival file is too strong
But can the current online movie market support a 200 million blockbuster? "The Legend of Qiao Feng" faces the siege of many comedies, and does not even have a slight advantage
Judging from the current popularity and the number of people who want to watch on the ticketing platform, "The Legend of Qiao Feng" has not attracted attention from "Look Up and See Joy", "Northeast Love Brother 2" and "Northeast Farewell to the Heavenly Group 2", after the movie released the trailer, Qiao Feng was old, and weapons became swords and became slots
The lines are a wave of Ye Manfeng, 59-year-old Donnie Yen playing 30-year-old Qiao Feng is really weak
Coupled with the fact that Wang Jing has become the king of bad films in recent years, and has been abandoned by many audiences in online movies, Wang Jing has changed from a golden signboard to a symbol of bad movies, which makes the box office prospects of "Qiao Feng" not good
Hong Kong films no longer have much influence overseas, and the Hong Kong and Taiwan markets are not interested in this kind of martial arts film
It is difficult to recover the cost of 200 million yuan by relying on the mainland online film market, and it is likely that "The Biography of Qiao Feng" will become the biggest box office tragedy in online film history, coupled with the fiasco of the transformation work "Search and Rescue", Donnie Yen may be more questioned
This year's online Spring Festival file also has a new action film "Sniper King: Assassination"
The biggest selling point of the movie is undoubtedly the heroine Yang Xing
In 2022, the box office of "Blind War" starring An Zhijie will break 27 million, Yang Xing originally just starred in the villain, but did not expect to contribute the biggest highlight, a ruthless female villain with a hot body, enough to make the audience look sideways!
In addition, the character is also good and evil, and Yang Xing's action scenes are clean and neat, which surprises many action movie fans
This time "Sniper King: Assassination" Yang Xing is finally going to become a big heroine, playing a genius sniper Anna, which may be a surprise for this year's Internet Spring Festival file