1905 Movie Network Special Article Known as the "Spring Festival Outpost Battle", the pre-sale of Spring Festival movies has opened on January 14, first of all, remind the audience and friends that you can already buy movie tickets for the Spring Festival file in advance, and many blockbusters are not to be missed. From the performance of the data side, less than two days after the pre-sale opened, the total box office successfully exceeded 100 million, and the top three are currently the movies "Nameless", "Manjiang Red" and "The Wandering Earth 2".
@Maoyan Research Institute data analyst Liu Zhenfei: This year's pre-sale start is still very good, the first day of pre-sale opened sold 50 million box office, better than last year's Spring Festival first day of sale; In addition, it also produced a box office performance of 50 million on the second day of sales, which is the best performance on the second day of pre-sale in the Spring Festival in the past five years.
@Host Xiaoli: Although the opening time of this year's pre-sale has the concept of the first day and the second day, it is actually very close to the time of the real Spring Festival stall.
@Maoyan Research Institute data analyst Liu Zhenfei: This year's pre-sale period is shorter than in previous years, and as of two days on sale, it is actually 7 days before the screening. The box office performance of 100 million at the beginning of the 7 days before the screening was still a big gap compared with last year's 170 million and the year before last year's 290 million, so although the growth rate of this year is relatively fast, it is also facing a short time and heavy tasks.
The box office of the Spring Festival file in 2021 is 7.842 billion, and in 2022 it is 6.039 billion, from the data performance of this year, is it possible that the ceiling of the schedule will be further raised? The shortening of the pre-sale period tests the efficiency of publicity personnel in the film industry. In the case of pre-screening will be relatively compact, post-screening publicity is also necessary, because many audiences have already seen the movie, combined with the discussion of the film, the hot parliament to form a stronger voice. This year's Spring Festival file will not only focus on a certain day of the opening, or the holiday of those days, but put the entire front a little farther, to provide a continuous viewing release, long-tail performance is the key to improving the overall box office of this year's Spring Festival films, to raise the ceiling depends on stamina.
Among several new films, "The Wandering Earth 2" is an old friend who went to the four-year contract, its previous work won 4.36 billion box office at that time, more than 100 million moviegoers, can be said to be absolutely national and phenomenal, but the pre-sale of "The Wandering Earth 2" is not strong, only ranked third at the beginning, based on this phenomenon, relevant media said that this year's Spring Festival file may no longer be "a super strong". From the performance of the pre-sale opening, the entire pre-sale performance of "Nameless" exceeded many people's expectations, "The Wandering Earth 2" did not carry out positive pre-sale performance so early in the early stage, which may have something to do with the audience, "The Wandering Earth 2" is a sci-fi, adventure, disaster blockbuster, the core audience is biased towards male or older audiences, and the enthusiasm of this part of the audience will lag slightly behind, and will slowly present the phenomenon of later strength. The second day after the pre-sale opened, "The Wandering Earth 2" surpassed "Nameless" and "Manjiang Red", reflecting the appeal of its national-level IP.
So will there be a script for the box office dark horse counterattack this year? Liu Zhenfei believes: "Judging by the theme and type of the film, I am optimistic about two movies, "Exchange Life" and "Bear Haunted, Accompany Me "Bear Core", which are 'must-have dishes' for the Spring Festival file, comedy and parent-child animation, which can reflect the rigid demand for watching movies during the holidays." After the release of the film, it may depend more on the story of the film, and two films involve suspense themes, "Nameless" is a suspense action, and "Manjiang Hong" is a suspense comedy. Because the suspenseful perception can be advanced through the layers of the play, it brings people a fascinating or unexpected look and feel, no less than the impact of the big scene. I think that after the release of "Manjiang Red", how to organically integrate suspense and comedy genres, and how to reconcile the differences between one loose and one tight, is worth looking forward to, and suspense may become a keyword in the 2023 Spring Festival file. ”
On Monday, "Deep Sea" announced that it will open 100 IMAX limited screenings in first- and second-tier cities across the country on Thursday, which can be screened before the opening of the Spring Festival file, which also shows the confidence of the film in the film, and at the same time, allowing the film to meet the audience in advance can also help "Deep Sea" carry out hot fermentation before screening, making up for the current state of pre-sales that are a little backward.
"Chinese Table Tennis Jedi Strikes Back" is also scheduled to be released on the third day of the Lunar New Year in the near future, and will open pre-sale on the 17th, looking forward to this bloody sports-themed movie can bring unexpected surprises to the audience.
This year's Spring Festival is particularly special, everyone's long-awaited return home can finally be realized, and for Chinese filmmakers, this Spring Festival is the busiest, the audience is going home, and the film industry is returning to work. But they are really happy, because the orderly operation of the entire film industry is the greatest award for all filmmakers.
"This year is a 'big year' and should be the first after the pandemic."
"We're all looking for newer elements, newer stories, and newer narrative methods now."
"I have confidence in all films, all film practitioners are fully prepared, and we also hope that with our sincere service and smile, we can bring everyone the joy of the Spring Festival."
"I hope that all the audience will go into the theater to watch blockbuster movies, celebrate the New Year, and greet everyone in advance!"
Seven popular films in this year's Spring Festival are ready to be released, and audiences have begun to actively buy tickets. I hope that the quality of the film can achieve the recognition of the audience, and the audience can see a movie they like during the Spring Festival this year, and look forward to the continued improvement of the Chinese film market!