Summary of content
The 2021 China (Huangshan) Homestay Development Conference and League of Legends City Heroes Championship East Regional Competition was successfully concluded
From October 21st to 24th, the 2021 China (Huangshan) Homestay Development Conference and League of Heroes City Heroes Championship East Region Competition co-organized by Huangshan Municipal People's Government, Huangshan Scenic Area Management Committee, Huangshan Municipal Bureau of Culture and Tourism, Yixian People's Government, Yixian Bureau of Culture, Tourism and Sports, Yixian Huihuang Tourism Development (Group) Co., Ltd., Huangshan Huizhou Homestay Association, Tencent Interactive Entertainment Hero League, and Huangshan Huadu Media Co., Ltd. was successfully held in Yixian County, Huangshan City.
The conference focused on the theme of "Creative Huangshan Beauty in Huisu", closely followed the topics of homestay industry exchange and sharing, diversified ecological construction, industry talent construction, and rural revitalization era, with "two sessions and two competitions" and "one exhibition and one city" as the carrier, and concentrated on presenting the China (Huangshan) Homestay Development Conference, China (Huangshan) Homestay Industry Exchange and Sharing Conference, the first "Yingkesong" Cup Homestay Butler Skills Competition, the League of Legends City Hero Championship East Region Competition, the "Yilu Has Drama" theme homestay exhibition, The Yike Market, the Tip of the Tongue Huizhou Tasting Meeting, the Hongcun · "Aju" special performance 8 offline activities and Huizhou homestay experience officer collection, Huizhou homestay short video communication contest 2 online activities.
The competition attracted elite representatives from the homestay industry, e-sports field and even the tourism industry across the country to exchange and share new achievements and new experiences in the development of homestays, link and integrate resources, build a bridge of cooperation and communication for the national homestay industry, help rural revitalization, promote the large-scale, branded and standardized development of Huangshan homestays, promote the innovative integration of homestays and e-sports industries, realize the innovation and transformation and upgrading of homestay industry formats, and even have great strategic significance for the high-quality development of Huangshan's culture and tourism industry.
Part 1
An important speech guides the direction of the emblem
Cheng Hong, vice mayor of Huangshan Municipal People's Government, said that the activities such as homestay experience sharing, skill competition, exhibition and sales fair and e-sports held at this conference are not only an industry event, but also an ideological feast. Through the window of Huizhou Homestay, Huangshan will better go to the world, let the world pay more attention to Huangshan, and accelerate the construction of Huangshan into an ecological international world-class tourist destination city.
Ye Jianqiang, member of the Standing Committee of the Huangshan Municipal Party Committee and secretary of the Yixian County PARTY Committee, stressed that homestays are an important carrier for displaying Emblem culture and empowering new ideas, and the theme IP of "Yanyu Huizhou, Pastoral Huizhou, and Village Huizhou" is a new format, new trend and new outlet for the development of rural tourism.
Dai Wei, county magistrate of Yixian People's Government, shared the keynote speech on the theme of "Digital Empowerment homestay development helps rural revitalization", sharing the construction of digital villages in Yixian County. Yixian uses big data, Internet of Things and other intelligent means to create a "digital strategy" for rural governance with Yixian characteristics, including the "Two Mountains Bank" platform, the smart tourism platform, the "Yijia family" mini program, the environmental supervision chief information platform and other platforms to promote the construction of digital villages and help rural revitalization.
Jin Shenglang, Dean of the School of Tourism of Huangshan University, released the "Huangshan Homestay Industry Development Report" at the meeting, which includes three parts: development background, development status and development suggestions, focusing on summarizing the environment, status, characteristics, problems and development suggestions of the development of homestays in Huangshan City within five years.
Part 2
The Institute unveiled & Homestay Standards released
The "Homestay Industry Research Institute" was inaugurated at the opening ceremony of the conference.
The establishment of the Homestay Research Industry Institute provides a comprehensive service platform for the homestay industry, and in the future, it will continue to concentrate on integrating the resources of each sector of the relevant industrial chain, and deeply study the innovative development mode of the homestay industry chain, so as to deeply promote the service and innovation of the homestay design industry, help the development outline of the "14th Five-Year Plan", and promote rural revitalization.
Hong Zhandong, vice president of Anhui Tourism Planning and Design Research Institute, released the "Yixian Homestay Butler Service Specification" during the conference as the country's first standard in the field of homestay housekeepers, and the standard project of "Homestay Butler Service Specification" was included in the 2021 Anhui Provincial Local Standard Project Plan, after the release and implementation of the standard, it will provide a good specification for the improvement of the service capacity of the homestay housekeeper in the province, provide a reference and work paradigm for the housekeeper to learn, and help improve the overall service quality of the homestay and fill the gap in the standard of the homestay housekeeper service field.
Part 3
Guests from all over the world brought cutting-edge ideas
More than 300 people from the national homestay industry representatives, investors, experts and scholars, tourism, Internet, e-sports and other industry representatives, as well as huizhou homestay association member representatives and media friends gathered in Huangshan Yixian to discuss the development of the Huangshan homestay industry, bringing about the collision of ideas at the forefront of the industry.
Presentations
Zhang Xiaojun delivered a keynote speech on "New Mission, Opportunities and Challenges of Homestays" at the conference in the form of video. By sharing the remarkable characteristics of the homestay industry in 2021, we will analyze the new mission, opportunities and challenges of the homestay industry.
At the conference, Hong Qinghua shared the advanced experience of the Guanlu Suji Tourism Area, which is composed of six creative groups and ten Internet celebrity punch cards, and is also the demonstration area of the Creative Huangshan Innovative Resort. It provides a feasible path reference for Huizhou Homestay in concept innovation, brand building and strategy transformation.
Zhang Dehui expressed suggestions and strategies on how to upgrade the form of homestays in the 3.0 stage, that is, to strengthen the top-level design, improve the access mechanism, build a guarantee system, establish evaluation standards, and promote the transformation of rural "beautiful resources" into "beautiful economy".
Yang Lu brought a new interpretation of the new consumer demand in the niche era under the background of the Internet, and put forward the three-level power theory of cultural tourism development of "differentiated business positioning", "sharp product presentation and brand building", and "upgrading and maintenance track development". Use cultural tourism resources and talent resources to feed back the accommodation sector and revitalize the countryside.
Li Xiaoping proposed four solutions for the characteristics of domestic tourism since 2021. First, improve the ecology of local tourism products and build a homestay rural tourism product system; second, intelligent scene empowerment, one-stop intelligent solution from booking to departure; third, the effective collaboration of "government, enterprise, education and research" to enhance the "endogenous force" of innovative services; fourth, take the destination as the guide, through the mode of capital guidance, industry participation, and platform drainage, create a demonstration model of rural revitalization destinations, accelerate rural revitalization with rural tourism, and at the same time, promote the high-quality development of the homestay industry.
At the meeting, Wang Dong expressed his sincere expectation to join hands with Huangshan homestay enterprises to explore digital operation transformation, contribute to the development of Huangshan homestay, help homestay attract customers by opening up game privileges and linkage traffic channels, help homestay services upgrade based on game digital and technical capabilities, and cooperate with homestay IP to help homestay product upgrades.
Shen Ming shared his unique understanding of Yixian from three aspects: product innovation, talent innovation and audience innovation.
From the perspective of destination marketing, Li Hui digs deep into the core value of products and explores the sustainable development of homestays. He believes that the gradual development from a single need to a cultural and spiritual level requires that the homestay has sufficient connotation and culture to inject into it.
Li Zhengxi brought the theme of "Suji Empowers Rural Revitalization" to share. He said that understanding the countryside can revitalize the countryside, and the homestay is the entrance to the rural construction, which perfectly matches the industrial grip of young people and consumers, and even has the possibility of revitalizing the hollow village and activating the countryside. At present, rural revitalization has entered the stage of quality improvement, we must use ecology to empower the countryside, advocate the "co-construction, sharing, symbiosis" three-communist economic model, to achieve common prosperity.
Qian Jiliang believes that the homestay is not only an entrance to rural revitalization, we can also give the countryside more value and significance, and then use idle resources to help local villagers re-employment, poverty alleviation, turn the local into a travel destination, and be a practitioner of "green water and green mountains are golden mountains and silver mountains", so that today's Chinese countryside can not lag behind the times and remember homesickness.
Chen Gongping believes that in the era of large traffic, the promotion of homestays must be both, and also, and must be omni-channel operation, using major new media platforms, multi-terminal exposed content, different content platforms will grow different KOLs, and at the same time establish a private domain operation system to comprehensively develop homestay marketing channels.
Zhuang Hai started from the basic situation and problems faced by the homestay industry, and demonstrated the solution of Fliggy for the traffic blessing of homestay development and the operation and dissemination of content platforms. That is, to promote the construction of the boutique homestay alliance with marketing as the core and the homestay supply chain, and to solve the contradiction between supply and demand in the homestay industry in the form of accommodation sets.
Part 4
Two innovative events have boosted the development of homestays
The first "Yingkesong" Cup Homestay Butler Skills Competition with the theme of "Creative Huangshan Susan To Create the Future", 25 outstanding homestay housekeepers from all over the country learned from each other in the exchange of ideas, promoted training, sought common ground while reserving differences, and demonstrated professional and multi-dimensional professional skills, the professional spirit of excellence and the professional quality of tolerance and innovation.
Mayor Cheng Hong stressed that the first "Yingkesong" Cup Homestay Butler Skills Competition is an important measure for Huangshan City to focus on the high-quality development of the homestay industry, an effective way to promote the refinement of homestay management services, an important platform for homestay housekeepers to improve their comprehensive literacy and vocational skills, and a practical action for Huangshan City to vigorously develop rural tourism and help rural revitalization. In the future, Huangshan City will continue to hold such competitions, and strive to create the best platform for homestay housekeepers across the country to compete with each other and exchange experiences, and become a public product for the domestic homestay industry to come and go and connect and share.
Emblem rhymes with ancient style, and all appearances are heroes. The League of Legends City Heroes Tournament East Regional Tournament was successfully held in Xidi Village, an ancient village in southern Anhui. This competition is not only a creative marriage of e-sports and homestays, a warm embrace of science and technology and cultural tourism, but also a perfect combination of resources and creativity, and a new exploration of the "tourism +, sports +" model.
Part 5
One exhibition and one city show the image of Huizhou
At the Yike Market, the creative backbone of all over the country gathered in the ancient city of Yixian County, and the five categories of intangible cultural heritage skills, tea and hop flowers, aesthetic daily use, art trend play, and gourmet catering were intensively presented in 3 days, as well as e-sports exhibitions, light and shadow shows, intangible cultural heritage skills display, folk performances, concerts, beer festivals and other activities also continued to be staged in these four days. The scene was full of people and shoulders, which effectively promoted the local cultural tourism consumption in Yixian County, showing an image of Huangshan with a long history, innovation and openness.
During the exhibition of the theme homestay exhibition of "Yilu Drama", Tachuan Academy, Tachuan Imperial Guards, Shiting Painting Station, Republic of China, Pu Man, Both Sides of Yichuan River, Nameless Chu, Shi Lili, He Zetang, Ink East Fence and other homestays, combined with the three major IPs of Yanyu Huizhou, Pastoral Huizhou and Village Huizhou, each launched a fantastic idea, built a homestay experience scene, set up interactive experience activities, one night and one product, one night and one play, vividly and intuitively presented the new ecology of the 3.0 version of the homestay.
Part 6
Huizhou homestay experience officer collection, Huizhou homestay short video communication contest continues to be hot collection
The 2021 China (Huangshan) Homestay Development Conference and League of Legends City Heroes Championship East Regional Competition is based on the life experience of Huizhou Homestay, and launches two activities online, Huizhou Homestay Experience Officer Collection and Huizhou Homestay Short Video Communication Competition.
Huizhou Homestay Short Video Communication Contest is still in progress, click the link below for details of the event.
Stay at the homestay for free! Invite you to #Discover the most beautiful Huizhou Homestay~
Source: Huizhou Homestay