Since the end of September 2022, Beyond Meat, the largest "artificial meat" company in the United States, has been full of bad news, first its chief operating officer biting off a driver's nose on the street because of a "bad mood", and then its stock price has evaporated wildly for many reasons: artificial meat developed by extreme environmentalists really can't fool the American people
US Market Watch
National Radio
Why artificial meat is no longer attractive
In the eyes or minds of many people, environmentalists and related companies should be knowledgeable and gentle, but the truth is very shameful, the chief operating officer of Beyond Meat, who has long promoted "artificial meat to save the earth", will actually bite off someone's nose on the street because he is in a bad mood...
So why is he in a bad mood? Obviously, this thing cannot be sold in the United States, and even KFC and McDonald's, which supported it at the beginning, were silently removed from the shelves ... This was followed by a stock market crash
Beyond Meat's first share price crash of 2022 occurred at the turn of spring and summer. Its market value has evaporated 87% from its all-time high, which led to a sustained sell-off from June to September. The panic is not without reason, because, according to its company's financial data, BM had a net loss of $100.5 million in the first quarter, compared with a total net loss of $27.27 million in the same period in 2021... Of course, this also makes investors understand that no matter how much it spends on advertising, the company is only likely to lose more and more dollars.
At the same time, the market value of Beyond Meat's upstream raw material suppliers and cooperative enterprises is also miserable. In short, this "green industrial chain" has been rejected by the American people.
Beyond Meat was founded in 2009 during the Obama era, when a new doctrine of "saving the planet without eating meat" became popular in the United States. The company's promise to provide artificially made meat products that "don't produce a lot of carbon emissions" to the world sounds perfect, but ... In fact, to put it bluntly, they just copied the idea of "plant protein imitation" in a certain country in the East, and then used many additives to make this "vegetarian meat" look more like meat.
Just as some people smear the phenomenon of burning, the greenhouse effect and the carbon cycle, American meat companies have begun to promote their theory: the earth is being destroyed by greenhouse gases, and a significant part of greenhouse gases comes from "animal husbandry", in which 39% of greenhouse gases come from gases emitted by ruminants and 45% from the feed processing industry! Therefore, animal husbandry has original sin, because they harm the earth...
This theory not only sounds scary, but it also makes a lot of sense, and it is wonderful that the planet can be saved by not eating meat. As a result, Beyond Meat went crazy and grew bigger in just a few years
In May 2019, Beyond Meat went public on the NASDAQ at an offering price of $25, becoming the first artificial meat company in the United States, and its stock price soared 163% on the first day of listing, and then went all the way to a high of $221. Many investors who have been fooled into it think that this is the dividend brought by "environmental technology", in fact, they don't even know how this kind of thing is made...
The decline began in mid-July last year, and the stock has not risen since then. In fact, American investors in high positions can only cry in despair...
On Friday, Beyond Meat Ltd.'s BYND shares fell another 3.13% to $13.91, a world of difference from the previous $221. Moreover, judging by the general trend, it will also fall.
BM's "artificial meat" sounds very high-tech, in fact, it is just egg whites ground from peas, supplemented with additives such as coconut oil, rapeseed oil, methylcellulose, and beet juice that imitates blood streaks... To artificially imitate the taste and color of meat, which has little to do with science and technology, and because of the complex process, huge additives, and the entire processing process produces a lot of carbon emissions, it has become a joke
But why was it so celebrated in previous years? Of course, thanks to its mysterious investor: Bill Gates. Yes, you read it right, it is Bill Gates, who looked forward to the crisis in the US chip industry and rushed to leave from Microsoft, and hurriedly bought a large area of land to concentrate on farming and became the largest farmer in the United States!
Bill Gates is investing and helping to advertise, which makes many people think that BM's stock price will definitely continue to rise, but what they don't know is that after reaching a high of more than $200, Emperor Gates slipped away from the board
In fact, Emperor Gates' wave of cashing out is very ingenious. And his terrier of becoming the most cattle farmer in the United States combined with the crazy Amway "vegetarian food saves the earth" concept of the white leftists. However, one thing that he didn't do very well is that Beyond Meat has actually been peddling "vegetarian chicken" that Chinese played for thousands of years, or "vegetarian sea cucumber" and "vegetarian abalone"... These things Orientals do not care at all and how cheap the raw materials imported from the East are, sooner or later the American people will know.
The strange thing is that the American vegetarian chicken packaged in a "high-tech" coat can be sold for 1.5 times or more of American beef at a unit price, and there are a dozen additives inside. Will such a product continue to prosper?
After KFC introduced the company's "vegetarian fried chicken" raw materials in a high-profile manner, it did sell briefly at first, but soon, consumers found that the taste was very poor and vegetarian chicken was still so expensive... After that, the operation brought huge losses to KFC
The same is true of McDonald's "eco-friendly burger", which takes a little longer and consumers shift from freshness to taste inspection. The company's quiet removal of the vegetarian chicken burger also shows that sales are really poor
The real full-fledged fermentation of the situation comes from the strange blizzard in the United States in 2022. As we all know, many parts of the United States were hit by disasters at that time, and some places were cut off from the outside world by the snow disaster, and people had to rely on rations and burning for heating. But, however, such posts appeared on the Internet: it is better to freeze to death than to eat artificial meat
The picture is a supermarket interior shot by American netizens, and all kinds of meat have been robbed even if they are sold at an expensive price, but the artificial meat carefully created by Beyond Meat and promoted by Bill Gates is not cared about, and it is obediently placed on the shelf...
In the angry and crowded reply area, American netizens counted out all the many grooves of artificial meat: the production process is complex and expensive, it is much more expensive than real high-quality beef, and there are many additives... And if there is no imitation meat flavor additive, this thing just eats like tofu or vegetarian chicken, vegetarians don't eat it at all, because as long as they eat natural fruits and vegetables, and people who love meat dishes can't stand its false taste... In order to make it more like meat, the merchant added a lot of fat during processing, which led to a skyrocketing carbon emission and even exceeded ordinary meat...
Originally, humans could demand a lot of cheap and high-quality things from nature. But some bigwigs love to sell concepts, stack beds, and create a new industrial chain out of thin air during the technological ice age, artificial meat is a good case, from his crazy rise in the year to the current near death, in fact, it is a vivid lesson.
Author: talented woman Zheng Hao