The weather is getting colder, and the hot pot is warm.
Sichuan-Chongqing, lobster, Jingpai, Thai, Cantonese, Yungui, eating hot pot at home can also gather six flavors at home and abroad, a mouthful of fresh soup, a chopstick shabu, the most good taste of autumn and winter.
"Six hot pot famous pie gather, interpreting a variety of human flavors". Recently, Guoquan Food Exchange has launched the "Hot Pot Collection" - the classic hot pot set of six major factions, deeply implementing the concept of "eating hot pot at home, looking for pot rings", deeply integrating the eating scene of hot pot at home with the typical interest scenes of consumers, and giving corresponding literary connotations to the six major factions hot pot. Related package products can be purchased through the WeChat mini program pot circle mall with one click.
As a leading digital new retail brand of community catering in China, Guoquan Food Exchange continuously optimizes users' food and taste experience, and is committed to delivering positive life values to consumers. The launch of six classic hot pot packages this year is an important embodiment of conveying the positive attitude proposition of "life should boil", caring for people's livelihood and three meals for the four seasons and shaping family warmth.
Hotpot literature empowers, and the hot pot set menu of the six major factions of the pot circle food club "boils" autumn and winter
In 2020, the documentary "Boiling Bar Hot Pot" visited ten classic hot pots in Guangdong, Chongqing, Yunnan, Beijing, Guizhou and other places, and the steaming shots presented the different hot pot cultures in various places, and also stimulated the deep memories and desires about hot pot in the taste buds of Chinese.
All kinds of hot pot have different tastes and characteristics, and naturally show different temperaments. Since its inception, Guoquan Food Exchange has focused on the supply chain construction and terminal sales of hot pot barbecue ingredients, and the company's scale has continued to expand and the number of stores has steadily increased. At the same time, the company is also constantly expanding the boundaries of exploration of hot pot culture research.
Through the classic pot bottom, Guoquan Food Club selects pot products to form six classic hot pot packages: Sichuan-Chongqing, Lobster, Jingpai, Thai, Cantonese, Yungui, gathering the characteristics of the north and south flavors of the great river, meeting the diversified taste needs of consumers.
Specifically, Sichuan-Chongqing spicy pot, as a "representative of grassroots literature", with the cordiality of "brothers around the hot pot and hot and grounded", blows the spicy whirlwind of the hot pot from Sichuan and Chongqing to the north and south of the river, and has become a "hard dish" loved by the public; The new school lobster pot, as a "representative of free literature", shows uniqueness and inclusiveness through unique novelty and attention to umami ingredients, which is quite a liberal literary temperament; Jingpai clear water pot, for the "representative of the bold faction", large-mouth copper pot, large plate of shabu meat, boiling water, fragrant, this is the unique Jingpai hot pot boldness; Cantonese-style pork belly chicken pot, for the "representative of the Wanye school", the essence lies precisely in the pot of milky white soup, simmered and extracted, very gentle; Thai-style tom yam gong pot, for the "representative of Shanghai literature", skillfully mixed with various shades of materials, sour, spicy, fresh and delicious in it, ups and downs, elegant and popular appreciation; Yungui mushroom pot, for the "representative of idyllic poetry", selects delicious liver fungus, yellow porcini and other raw materials, the fungus aroma is rich, and the deliciousness from nature is poured into a pot of soup, all of which are the taste of mountains and forests.
According to reports, the six major factions of hot pot packages launched this year are an important measure for Pot Circle Food Exchange to welcome the autumn and winter hot pot consumption season, in order to continue to strengthen consumers' concept of "eating hot pot at home, looking for pot rings". At the same time, by passing "boiling hot pot" to "boiling life", the boiling flavor of pot circle hot pot is interpreted to show a wonderful boiling life picture.
Life should be boiling, and Pot Circle Food Exchange conveys a positive attitude to life
Hot pot ingredients are not only convenient cooking materials, but also serve the user's good life.
In recent years, by improving the supply chain, accelerating the research and development of new products, mining high-quality ingredients, and strengthening quality control management, Guoquan Food Exchange has continuously satisfied users' pursuit of delicious food ingredients and quality. At the same time, the company is also committed to delivering positive and positive life values to users through product launches.
For example, in the early days of its establishment, Guoquan Food Exchange shouted out the slogan of "delicious and not expensive", and conveyed to consumers the rational consumption proposition of "delicious is not expensive, eat if you want" through the original intention of "more, faster, better and saving" service.
The hot pot itself symbolizes the meaning of "boiling, lively, reunion, and cheerfulness", and is full of social attributes and group atmosphere. The reason why hot pot has become a cultural symbol is that it connects food and life, and at a time when the epidemic has not fully stopped, pot circle food hui combines social emotions as an emotional link, and uses food as a medium to transmit uplifting positive energy to the public. Delicious food condenses a positive state of life, internalizes the beautiful taste in everyone's heart through the infiltration of color and fragrance, and the plain pot and bowl are filled with three meals and four seasons, and the laughter is melted into the hot breath of this fresh soup.
In addition, as a new species of new catering retail, a unicorn enterprise, Guoquan Food Exchange has opened up and led a new model of "eating at home", constantly trying and exploring in a new lifestyle, cultivating users' green and healthy eating methods, and leading the "boiling new life" of fresh tide and vitality.
According to the data, at present, the offline stores of Guoquan Food Exchange cover first- to sixth-tier cities across the country, and it has also developed online APP, WeChat mini program, and settled in third-party e-commerce platforms such as Ele.me and Meituan, becoming exclusive stores, realizing online and offline omni-channel collaboration, with a wide range of radiation and a huge user base.
On this basis, the positive attitude of life through products will effectively enhance the acceptance and recognition of users, create a two-way positive feedback sales and consumption experience, and will also make the brand image of Pot Circle Food Exchange close to the people, convenient and healthy and green, more deeply rooted in the hearts of the people.
Source: Guangming.com